Aug 12, 2015
Shock or dismay experienced by the potential buyers of a particular product on discovering its high or increased price.
Adaptive pricing is a pricing strategy in which businesses set highly flexible prices for products or services based on current market demands.
Aavin is the trademark of Tamil Nadu Co-operative Milk Producers' Federation Limited, a Tamil Nadu-based milk producer's union.
Aavin’s Adaptive pricing strategy
Aavin produces 4 varieties of milk:Toned Milk (3% fat)Doubled toned milk (1.5% fat)Standardized Milk (4.5% fat)Full Cream Milk (6% fat)
Aavin’s Adaptive pricing strategy
*****Here is ‘Fat’ is the attribute contributing to adaptive pricing*****
Aavin’s Adaptive pricing strategy
Introduce Lower-Priced Versions
Use promotions to avoid price drops
Adapt products to maintain affordability
Unbundle services and add extra fees
Withdraw recession-pricing tactics
Introduce new premium products
Increase the price of regular products
Offer new ways to experience luxury
FY 2009–2010 30,000 FY 2010–2011 70,432FY 2011–2012 74,527FY 2012–2013 53,848FY 2013–2014 10,202
Sales Figures:
Able to survive in the market due to consistent changes in flavors
and giving away freebies for purchases
Amma Unavagam (meaning "Mother Restaurant" in Tami l ) i s a food subsid izat ion program run by the Government of TN.Chief Min ister Ms. J . Jayala l i thaa introduced th is restaurant concept a imed at help ing the very poor sect ions of the soc iety.
Amma Canteen introduced meal at lower prices and in spite getting high revenue, was not able to make profits.
Hyundai let buyers who lost their jobs returntheir vehicles. It thus avoided further pricecuts—and in nine months, fewer than 50 returned
Shopclues.com provides discounts everyday based on the department to attract customers to it’s site everyday