Ditch the discounts

Ditch The DISCOUNTS

Competitors respond by lowering their prices even more, triggering a price war

Dr in LPG cylinder prices brings joy for homemakers

LPG price rises by Rs 3

Shock or dismay experienced by the potential buyers of a particular product on discovering its high or increased price.

Adaptive pricing is a pricing strategy in which businesses set highly flexible prices for products or services based on current market demands.

Adaptive pricing vs Static Pricing

Aavin is the trademark of Tamil Nadu Co-operative Milk Producers' Federation Limited, a Tamil Nadu-based milk producer's union.

Aavin’s Adaptive pricing strategy

Aavin produces 4 varieties of milk:Toned Milk (3% fat)Doubled toned milk (1.5% fat)Standardized Milk (4.5% fat)Full Cream Milk (6% fat)

Aavin’s Adaptive pricing strategy

How to price in a

recession ?

Introduce Lower-Priced VersionsUse promotions to avoid price drops

Adapt products to maintain affordability

Unbundle services and add extra fees

How to price in a

recovery ?

Withdraw recession-pricing tactics

Introduce new premium products

Increase the price of regular products

Offer new ways to experience luxury

Offering “Good”,”Better” and “Best varities”

Most affordable Car- Tata Nano

The Nano's design implements many measures to reduce manufacturing costs.

FY 2009–2010 30,000 FY 2010–2011 70,432FY 2011–2012 74,527FY 2012–2013 53,848FY 2013–2014 10,202

Sales Figures:

Adaptive pricing in the fast food industry

Able to survive in the market due to consistent changes in flavors and

giving away freebies for purchases

Amma Unavagam (meaning "Mother Restaurant" in Tamil) is a food subsidization program run by the Government of TN.Chief Minister Ms. J. Jayalalithaa introduced this restaurant concept aimed at helping the very poor sections of the society.

Amma Canteen introduced meal at lower prices and in spite getting high revenue, was not able to make profits.

Price analysis of an Idly made in Amma Canteen

Hyndai Assurance Program

Shopclues.com provides discounts everyday based on the department to attract customers to it’s site everyday

Declaration

• Created by Divya Agarwal, VCE Hyderabad. Under the internship by Prof. Sameer Mathur, Iim Lucknow.