District one public relations final

DISTRICT ONE TOASTMASTERS

MANAGING PUBLICITY FROM

THE TOP

BY STEPHANIE EAVES

DISTRICT ONE PUBLIC RELATIONS OFFICER

DISTRICT PUBLIC RELATIONS WHAT’S OUR ANGLE?

• Personalizing the District through the display of the actual

faces behind the leadership and the faces behind the clubs

• Educate Clubs by:

• Providing ways to connect with District One Leadership

• Providing templates to get the process started

• Providing tips to create a more enticing advertisement

DISTRICT PUBLIC RELATIONS WHAT’S OUR ANGLE?

• Empower the Clubs to Promote with Confidence

• Enable Clubs to Reach a Larger Audience

•Display the finished advertisement products with pride

DISTRICT WEBSITE FACES BEHIND LEADERSHIP TEAM

DISTRICT OFFICERS AREA GOVERNORS

DISTRICT PUBLIC RELATIONS OVERVIEW

•Outreach

•District One Homepage & Event Calendar

•MailChimp

•Constant Contact

•Meet-Up

DISTRICT PUBLIC RELATIONS OVERVIEW

•Social Media

•Facebook

•Instagram

•Google+

•Pinterest

•Twitter

DISTRICT PUBLIC RELATIONS OUTREACH

• Outreach

• MailChimp

• Limitations – 2000 contacts (free services)

• Current District One Membership 4037 and growing (as of 10.24.14)

• Constant Contact

• No limit on the number of contacts that can be added to contact list

• One low monthly price

• Additional $5.00 per month charge to expand the library to include unlimited image uploads

• Meet-Up

• Unlimited members can follow the events that are advertised

• Unlimited number of events can be posted

DISTRICT ONE SOCIAL MEDIA

Ways to Connect:

http://tinyurl.com/DistrictOneConne

ct

Established October 2014

FACEBOOK

HTTPS://WWW.FACEBOOK.COM/DISTRICTONETOASTMASTERS

Established by a Prior Administration

INSTAGRAM

HTTP://INSTAGRAM.COM/DISTRICT.1.TOASTMASTERS

Established July 2014

DISTRICT ONE SOCIAL MEDIA

GOOGLE+

HTTP://TINYURL.COM/DISTRICTONEGOOGLE

Established October 2014

PINTEREST

HTTP://WWW.PINTEREST.COM/DISTRICTONETM/

Established November 2014

DISTRICT ONE MEET-UP:

HTTP://WWW.MEETUP.COM/DISTRICT-ONE-TOASTMASTERS/

Established by a Prior Administration

DISTRICT PUBLIC RELATIONS REPORTING TO DATE

• Facebook – http://tinyurl.com/DistrictOneFacebook

• 421 posts including

• 119 new events were advertised and

• 281 photos were added

• Posts are up from 367 to a current reach of 964.

• Facebook followers increased from 727 to 782 (Up by 55 since the beginning of the Toastmaster year)

• Meet-Up – http://www.meetup.com/District-One-Toastmasters/

• 119 Events have been advertised

• Uploaded 147 photos of the events that held

• Instagram Page (created in July 2014) - www.instagram.com

• This page has gained the interest of 44 followers since inception.

• There have been 142 posts added to this Instagram account in advertisement of upcoming events.

• All posts are linked to #districtonetoastmasters

DISTRICT PUBLIC RELATIONS REPORTING TO DATE

• Google+ – (created in October 2014) http://tinyurl.com/DistrictOneGoogle

• Attracted 17 followers and

• Posts have attracted 5,658 views.

• Ways to Connect – http://tinyurl.com/DistrictOneConnect

• A District One Social Media Campaign was distributed during the month of October to educate the District One

Toastmasters Membership regarding ways to connect with District One and access available resources which was

opened by 508 members.

Campaigns Launched & Successfully Completed:

• Since July 1, 2014 twenty-eight (28) Campaigns have been successfully launched via Constant Contact to allow

members to register and pay for attendance to 28 events.

Website Update _ http://tmdistrictone.org/calendar.asp

• A total of 210 Events have been added to the District One Event Calendar for the 2014-2015 Toastmaster Year.

Event calendar can be viewed here:

DISTRICT PUBLIC RELATIONS REPORTING TO DATE

Connect with us on the web at:

Ways to Connect: http://tinyurl.com/DistrictOneConnect

• Like Us on Facebook: https://www.facebook.com/DistrictONEToastmasters

Follow Us on Instagram: http://instagram.com/district.1.toastmasters

(#districtonetoastmasters)

• Add us to your Circles on Google+: http://tinyurl.com/DistrictOneGoogle

• View our Boards on Pinterest: http://www.pinterest.com/DistrictOneTM/

• Follow Us on Twitter: https://twitter.com/districtonepro

• District One Website: www.tmdistrictone.org