District is in one city 11,600 students 1,500 teachers and staff

District is in one city 11,600 students 1,500 teachers and staff

Demographics of College Station ISD

2012 2013 2014

Total $ Given $15,820 $28,303 $41,626

% of Employee

s25% 27% 32%

CSISD Education Foundation’sEmployee Giving Program 3-year history

Passed in 2012 and states:A school district board of trustee or employee may not directly or indirectly require or coerce any school district employee to:

1. Make a contribution to a charitable organization or in response to a fund-raiser

2. Attend a meeting called for the purpose of soliciting charitable contributions

Texas House Bill 20.011

Make yourself a Timeline

1. Time to develop materials

2. When to make presentations - i.e. week before school starts

3. How long you plan on running campaign - we have historically done a month

Marketing Your Program

Pick a theme for your promotion i.e. Jump on the Bus, Go for the Gold, 15th Birthday

Make Giving Easy

1. Offer payroll deduction – check with business office to see what they need

use disclaimer that it will continue unless they notify the business office

2. Offer online enrollment of payroll deduction or a one-time donation

Creating Incentives

1. Offer an incentive to turn in your form TODAY

- i.e. an additional raffle chance

2. Have a Raffle – one chance for each $1 pledged

3. Select prizes that are broad appealing

- i.e. iPad or flat screen TV

4. Select items that don’t cost you anything

- i.e. wearing jeans or tickets to event

5. Award participation but be careful on

100% participation prizes

Presentations

1. Involve Board Members in “the ask” pairing them up with schools that they have relationships

2. Make sure you give the disclaimer that “this is a volunteer meeting”

3. Explain how the Foundation has made a difference for the district

4. Focus on participation rather than dollars donated

5. Make the ask – close the deal

Thank and Publicize!

1. Send thank you notes to donors – have board members sign them.

2. Hold a breakfast/lunch for the top campus or department who has the highest participation

3. List donors on your website and link it to Facebook

4. Take pictures when presenting prizes and post on Facebook and website.

Teresa BendenDirector, CSISD Education Foundation

[email protected]

givetokids.csisd.org

979-764-5400

Remind them

throughout the year of

their investment!