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IN DEPTH STUDY OF DISTRIBUTION OF RELIANCE

TELCOM , MARKET ANALYSIS, TARIFF AND PLAN,

FEEDBACK FROM THE MARKET, COLLECT DATA

FROM RETAIL OUTLETS AND DISTRIBUTORS

A Thesis Submitted in partial fulfillment of the requirements for theaward of the Degree of :MASTER OF BUSINESS ADMINISTRATIONINHUMAN RESOURCE AND MARKETING

PREFACE

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The subject of my project The study in the depth of distributors ofHandsets and RCVs outlets of RIM (in Ranchi) vis--vis competition andto suggest the area of improvement and to understand service level ofretailers of RIM products vis--vis competitive products. It has beendone with the purpose of improvement in the marketing channels andthe distribution process, so that to increase the sales of the RIMHandsets and RCVs as well as to satisfy the customers.

Marketing distribution is one of the most important processes in thefield of marketing. Recognizing the proper place of the distribution inthe market and doing well for customers and retailers, retaining and

motivating retailers, minimizing competition, and building up as astrong leader in the market in favor of consumers as well as retailers.Distribution may be confined to the area or may be with the othercompetitors. Therefore, both the area has been given profoundemphasis in the project report.

CONTENTS

INTRODUCTION

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OBJECTIVES OF THE STUDY ABOUT RELIANCE COMMUNICATION MAJOR PLAYERS IN JHARKHAND ABOUT THE COMPETITORS MILESTONES OF RCOM VALUE ADDED SERVICES (ROAMING) OF RELIANCE RESEARCH TIMELINE LIMITATIONS STATEMENT OF THE PROBLEM RESEARCH OBJECTIVE RESEARCH METHODOLOGY AREA VISITED OBSERVATION AND FINDINGS

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COMPARING WITH COMPETITORS

CONCLUSION MARKETING CHANNEL OF RELIANCE RECOMMENDATION AND SUGGESTIONS EXECUTIVE SUMMARY BIBLIOGRAPHY

INTRODUCTION

October 18, 2004 could have been just another day for Indians-hot,humid, and dehydrating. But, three events took place that day, and eachhad the potential to turn history around.

The most important news event of the day almost wentunnoticed. For the first time in history, the number of mobile phoneexceeded the number of landlines in the country. While cellularsubscriber crossed the 44 million mark, fixed lines were at 43.82million. In this context CDMA mobile have major share. Cellular phonegrowth has been led by a fundamental need of any growing economy-cheap, effective communication that is accessible to every person.

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India has become one of the fastest growing mobile markets in

the world. The mobile services were commercially launched in August1995 in India. In the initial 5-6 years the average monthly subscribers

additions were around 0.05 to 0.1 million only and the total mobilesubscribers base in December 2002 stood at 10.5 millions. However,after the number of proactive initiatives taken by regulator and licensor,the monthly mobile subscriber additions increased to around 2 millionper month in the year 2003-04 and 2004-05 .

The number of mobile phones added throughout the country in 2003was 16 million, followed by 22 millions in 2004, 32 million in 2005 , 65million in 2006 , 189 million in 2007 and 300million in 2008.

This project is enriched with vital information about mobilephones apart from the various features offered by the various mobilemanufacturing companies. We scoured shops, visited companies web-sites; spoke to various users as source of information in the cellularphone models officially available in Ranchi mobile market.

We have tried to come out with the most preferred brand in theRanchi mobile market.

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OBJECTIVE OF THE STUDYIn 1975, the Department of Telecom (DoT) was separated from P&T.DoT was responsible for telecom services in entire country until 1985

when Mahanagar Telephone Nigam Limited (MTNL) was carved out ofDoT to run the telecom services of Delhi and Mumbai. In 1990s thetelecom sector was opened up by the Government for privateinvestment as a part of Liberalization-Privatization-Globalization policy.Therefore, it became necessary to separate the Government's policy

wing from its operations wing. The Government of India corporatizedthe operations wing of DoT on October 01, 2000 and named it asBharat Sanchar Nigam Limited (BSNL). Many private operators, such asReliance India Mobile, Tata Telecom, Hutch, BPL, Bharti, Idea etc.,

successfully entered the high potential Indian telecom market.

This project is enriched with vital information about mobile phonesapart from the various features offered by the various mobilemanufacturing companies. We scoured shops, visited companies web-sites; spoke to various users as source of information in the cellularphone models officially available in Ranchi mobile market.

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DHIRUBH IS DRE M:-Late Dhirubhai Hirachand Ambani built Reliance from scratch to be inthe reckoning for a place in the Global Fortune 500 list. Thisachievement is even more significant due to the fact, that the entire

growth was achieved in an organic manner and in a span of just 25years.The corporate philosophy he followed was short simple and succinct Think big. Think differently. Think fast. Think ahead. im for the best.He inspired the Reliance team to do better than the best not only inIndia but also in the world.Dhirubhai Ambani, Founder Chairman of the Reliance Group, employedtelephone as a powerful tool of communication. He used telephone todefeat distance, to compress time, to remain a breast of events. He was

acutely aware of the power of the information and communications. Hewould often say: make the tools of info-com available to people at anaffordable cost, they will overcome the handicaps of illiteracy and lack ofmobility.He wanted a telephone call to be cheaper than a postcard. This, hebelieved, would transform every home, empower every Indian, removethe roadblocks of opportunity and demolish the barriers that divide oursociety.Reliance Infocomm is a fascinating outcome of this powerful conviction.

It is a major initiative to translate his inspiring dream into reality.ABOUT RELIANCE COMMUNICATION

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Reliance Infocomm is the outcome of the late visionary DhirubhaiAmbanis (1932-2002) dream to herald a digital revolution in India bybringing affordable means of information and communication to the

doorsteps of Indias vast population.

Make the tools of info-com available to people at an affordable cost,they will overcome the handicaps of illiteracy and lack of mobility,Dhirubhai Ambani charted out the mission for Reliance Infocomm inlate 1999. He saw in the potential of information and communicationtechnology an once-in-a-lifetime opportunity for India to leapfrog overits historical legacy of backwardness and underdevelopment.

Working at breakneck speed, from late 1999 to 2002 Reliance Infocommbuilt the backbone for a digital India 60,000 kilometers of fiber opticbackbone, crisscrossing the entire country. The Reliance Infocomm pan-India network was commissioned in December 28.2002, the 70 thbirthanniversary of Dhirubhai Ambani. This day also marked his first birthanniversary after his demise July -6, 2002.

Reliance Infocomm network is a pan-India, high capacity, integrated(wireless and wire line) and convergent (voice, data and video) digitalnetwork, designed to offer services that span the entire Infocomm value

chain infrastructure, services for enterprises and individuals,applications and consulting. The network is designed to deliver servicesthat will foster a new way of life for a New India.

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RELIANCE ANIL DHIRUBHAI AMBANI GROUPReliance Anil Dhirubhai Ambani Group, an offshoot of the RelianceGroup founded by Shri Dhirubhai H. Ambani (1932-2002), ranks amongIndias top three private sector business houses in terms of net-worth.The group has business interests that range from telecommunications(Reliance Telecommunications Ventures Ltd.) to financial services(Reliance Capital Ltd.) to the generation and distribution of power(Reliance Energy Ltd.).

Reliance ADA Groups flagship company, Reliance Communications, isIndias largest private sector information and Communications Company

with over 20 million subscribers The Company has established a pan-India, high capacity, integrated (wireless and wire line) and convergent(voice, data and video) digital network, designed to offer services thatspan the entire Infocomm value chain.

Other major group constituents Reliance Capital, Reliance Energy arewidely acknowledged as the market leaders in their respective areas of

operation.

Reliance Energy Ltd. Reliance Mutual Fund

Harmony Reliance Communications

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Reliance General Insurance Reliance Anil Dhirubhai AmbaniGroup

Reliance Life Insurance Reliance Portfolio ManagementService

ChairmansProfile

ANIL DHIRUBHAI AMBANIBirthplace : Mumbai, IndiaDate of Birth : June 4, 1959Fathers Name : Dhirubhai Hirachand mbaniEducation:

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Bachelor of Science, University of BambayMBA from The Wharton School, University of Pennsylvania, USA

Career:Joined Reliance in 1983, as CO-chief Executive Officer. He has to

his credit many financial innovations in the Indian Capital markets

Pioneered Indias first forays into the overseas capital market withinternational public offerings of global depository receipts,convertibles and bonds.

Directed Reliance in its efforts to raise, since 1991, around US$2 billionfrom overseas financial markets

VISION : - We will leverage our strengths to execute complex global-scaleprojects to facilitate leading-edge information and communicationservices affordable to all individual consumers and businesses in India.We will offer unparalleled value to create customer delight and enhancebusiness productivity. We will also generate value for our capabilitiesbeyond Indian borders and enable millions of India's knowledge workersto deliver their services globally.

o Loved by more customerso Targeted by top talento Benchmarked by more business

We at Reliance always think in fresh and innovative ways about theneeds of our customers and how we want them to feel. We deliver whatwe promise and go out of our way to delight the customer with a littlebit more

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ABOUT THE COMPETITORS

AIRTEL :-Airtel comes to you from Bharti Airtel Limited, Indias largest integratedand the first private telecom services provider with a footprint in all the23 telecom circles. Bharti Airtel since its inception has been at theforefront of technology and has steered the course of the telecom sectorin the country with its world class products and services. The

businesses at Bharti Airtel have been structured into three individualstrategic business units (SBUs) - Mobile Services, Airtel TelemediaServices & Enterprise Services. The mobile business provides mobile &fixed wireless services using GSM technology across 23 telecom circles

while the Airtel Telemedia Services business offers broadband &telephone services in 94 cities. The Enterprise services provide end-to-end telecom solutions to corporate customers and national &international long distance services to carriers. All these services areprovided under the Airtel brand.

IDEA :-

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IDEA Cellular is a publicly listed company, having listed on the BombayStock Exchange (BSE) and the National Stock Exchange (NSE) in March2007.

IIDEA Cellular is a leading GSM mobile service operator with pan Indialicenses. With a customer base of over 44 million in 17 service areas,operations are soon expected to start in Chennai Metro; Kolkata & WestBengal, North East & Assam, and J&KA brand known for many firsts, IDEA was the first to launch GPRS andEDGE in India. IDEA has partnered with Research in Motion (RIM) tooffer Blackberry services on its network. IDEA 'NetSetter'- Plug & Play,EDGE enabled USB Data Card offers affordable data connectivity withfaster speed and consistency.

IDEA offers seamless coverage to roaming customers traveling to anypart of the country, as well as to international traveling customersacross over 200 countries. IDEA Cellular has partnership with over 400operators worldwide to ensure that customers are always connected

while on the move, across the globe.

VODAFONE :-Vodafone Group Plc is the world's leading mobile telecommunicationscompany, with a significant presence in Europe, the Middle East, Africa,Asia Pacific and the United States through the Company's subsidiaryundertakings, joint ventures, associated undertakings and investments.The Group's mobile subsidiaries operate under the brand name'Vodafone'. In the United States the Group's associated undertakingoperates as Verizon Wireless. During the last two financial years, theGroup has also entered into arrangements with network operators in

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countries where the Group does not hold an equity stake. Under theterms of these Partner Network Agreements, the Group and its partnernetworks co-operate in the development and marketing of globalservices under dual brand logos.

BSNL :-Bharat Sanchar Nigam Ltd. formed in October, 2000, is World's 7thlargest Telecommunications Company providing comprehensive range oftelecom services in India: Wireline, CDMA mobile, GSM Mobile,Internet, Broadband, Carrier service, MPLS-VPN, VSAT, VoIP services, INServices etc. Within a span of five years it has become one of the largestpublic sector unit in India.

BSNL has installed Quality Telecom Network in the country and nowfocusing on improving it, expanding the network, introducing newtelecom services with ICT applications in villages and wining customer'sconfidence. Today, it has about 47.3 million line basic telephonecapacity, 4 million WLL capacity, 20.1 Million GSM Capacity, more than37382 fixed exchanges, 18000 BTS, 287 Satellite Stations, 480196 Rkmof OFC Cable, 63730 Rkm of Microwave Network connecting 602Districts, 7330 cities/towns and 5.5 Lakhs villages.

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Scaling new heights of success, the present turnover of BSNL is morethan Rs.351,820 million (US $ 8 billion) with net profit to the tune ofRs.99,390 million (US $ 2.26 billion) for last financial year. The

infrastructure asset on telephone alone is worth about Rs.630,000million (US $ 14.37 billion).

BSNL plans to expand its customer base from present 47 millions linesto 125 million lines by December 2007 and infrastructure investmentplan to the tune of Rs. 733 crores (US$ 16.67 million) in the next three

years.

TATA INDICOM :-Tata Teleservices is part of the INR 2,51,543 Crore (US$ 62.5 billion)Tata Group, that has over 87 companies, over 330,000 employees andmore than 2.8 million shareholders. With a committed investment ofINR 36,000 Crore (USD $7.5 billion) in Telecom (FY 2006), the Grouphas a presence across the telecom value chain.

Tata Teleservices spearheads the Groups presence in the telecomsector. Incorporated in 1996, Tata Teleservices was the first to launchCDMA mobile services in India with the Andhra Pradesh circle.

The company acquired Hughes Telecom (India) Limited [now renamedTata Teleservices (Maharashtra) Limited] in December 2002. With atotal Investment of Rs 19,924 Crore, Tata Teleservices has created a PanIndia presence spread across 20 circles that includes Andhra Pradesh,Chennai, Gujarat, J & K, Karnataka, Delhi, Maharashtra, Mumbai, NorthEast, Tamil Nadu, Orissa, Bihar, Rajasthan, Punjab, Haryana, HimachalPradesh, Uttar Pradesh (E), Uttar Pradesh (W), Kerala, Kolkata, MadhyaPradesh and West Bengal.

Having pioneered the CDMA 3G1x technology platform in India, TataTeleservices has established 3G ready telecom infrastructure. It

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partnered with Motorola, Ericsson, Lucent and ECI Telecom for thedeployment of its telecom network.

The company is the market leader in the fixed wireless telephony

market with a total customer base of over 3.8 million.

AIRCEL :-

Aircel is now a proud part of Maxis, an international conglomerate and

the leading cellular service provider in Malaysia with over 7 millionsubscribers and a firm commitment to providing seamless connectivityand superior technology to every customer. A recipient of multipleaccolades, Maxis has been deemed as the brand of the year 2006 inMalaysia. Aircel is rapidly spreading across the state of Tamilnadu withconnectivity in 1000 towns and 11,000 villages, serving over 40 lakhhappy subscribers. Known for its superior tariff offering and cutting-edge technology, Aircel has recently been honoured as the No.1 operatoracross all metro circles for customer satisfaction by Voice and Datamagazines survey in 2006. Currently, Aircel has a marked presence inthe North and North East circles of the country including Rest of WestBengal, Orissa, Sikkim, Manipur, Jammu and Kashmir, Himachal Pradeshand Bihar. With 13 new circles to be operational soon, Aircel will be aPan-India operator very shortly. Putting customers first, Aircel offersexclusive Customer Service teams and corporate Account Managers that

work round- the-clock to provide the finest service and the best mobileexperience ever.

MILESTONES OF RCOM

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TheDream,1999"Make a phone call cheaper than a postcard and you will usher in arevolutionary transformation in the lives of millions of Indians" -Dhirubhai Ambani

TheReality,November15Reliance Infocomm begins Project Planning

May10Optic fibre laying process commences in Gujarat, Andhra Pradesh &Maharashtra

May1First Media Convergence Node made "Ready for Electronics" at Jaipur

January15First Base Transceiver Station (BTS) made "Ready for Electronics"

February25Obtains International Long Distance License from Govt. of India

December22

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Commissions 1st Optic Fibre Backbone ring

December24Establishes 1st Point of Interconnect (POI) in New Delhi

December27Hon'ble Prime Minister of India, Atal Behari Vajpayee e-inauguratesReliance InfocommHon'ble Union Minister for Parliamentary Affairs, InformationTechnology and Communications, Pramod Mahajan, inaugurates NNOC

January15Introduces Dhirubhai Ambani Pioneer Offer for Reliance IndiaMobileservice

February14Launches Reliance WebWorld in top 16 cities

March31Launches International Long Distance Services

April3Commissions all backbone rings

April25Introduces cooler handsets

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May1Launches Reliance IndiaMobile Service commercially in top 92 cities

with one million customers.

June10Launches India's first wireless Point of Sale (POS)

June10Launches India's first wireless Point of Sale (POS)

Sets world record - acquires one million customers in 10 days

July3Launches R Connect Internet connection cable

Aug26Introduces Reliance IndiaPhoneFixed Wireless Phone and Terminal

September20"Navratri" a data service in R-World posts a world record of 10 milliondownloads on the first day of the launch

September30R World clocks a phenomenal 1 billion hits in 1 month

September30R World clocks a phenomenal 1 billion hits in 1 month

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October24Deploys pilot of Home Netway in Mumbai

October30Reliance becomes India's largest mobile service provider within 7months of commercial launch

November3Customer base touches 5 million

November12Migrates to Unified License Regime

Novembe16Launches National Roaming

November21Launches International SMS to 159 countries launched

December19Adds 4500th Contact Centre ExecutiveContact Centre becomes the largest such facility deployed by any singleIndian Service Provider

January12

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International wholesale telecommunications service provider, FLAGTelecom amalgamates with Reliance Gateway, a wholly owned subsidiaryof Reliance Infocomm

February9Launches RIM Prepaid with attractive offer - For Rs 3500 get aMotorola C131 mobile phone and Rs 3240 worth of re- charge vouchersinstantly and stay connected for 1 year

February17Reliance subsidiary Flag Telecom announces FALCON Project - a majornew Middle East Loop Terabits Submarine Cable System with links toEgypt and Hong Kong via India

March22Reliance Infocomm launches multi-player gaming on RIMhandsets - a

first in IndiaApril05Reliance IndiaMobile introduces International Roaming facility to 172countries, 300 networks

April23Reliance Infocomm introduces first ever auction facility on Mobilephones through R World

May27Reliance Infocomm receives the Most Promising Service Provider of the

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Year 2003 (Asia Pacific) award at the Asia Pacific Technology Awardsinstituted by Frost & Sullivan.

June8Reliance Infocomm introduces World Card - a Prepaid Internationalcalling card for affordable and convenient ISD calls from India.

July29Announces India's First MPLS Global VPN Solution in partnership withMCI

August5launches the first regional Customer Contact Centre in Chennai

September6Mukesh D. Ambani, Chairman, Reliance Infocomm, receives Voice &Data "Telecom Man of the Year" award

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VALUE ADDED SERVICESVoicemail retrieval will be charged at local call rates to RM i.e. 99

paise per minute.

Reliance Net-connect has no rental, Just usage charge.More coverage. More clarity. More affordable. A 80,000 km

seamless, pan-India fibre optic backbone ensures a congestion freenetwork and almost zero call drops, in addition to superior voiceclarity in every corner of the country.

ROAMING

Our network travels with youTraveling is an integral part of life in todays world.When you are onthe move, keep in touch with business associates, friends and your lovedones through Reliance Mobiles roaming service, which offers excellentcoverage in and outside India. You can be sure to enjoy the bestcoverage, wherever you go.

National Roaming:Stop costly roaming. Start National roaming all over the country, atzero rentals with Reliance Mobile.

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Reliance World Roaming:Now roam across 200 countries and 350 GSM and CDMA networkswith your Reliance number.National Roaming

Now Go Roaming at Zero Rent

Roam the length and breadth of India. Reliance National Roaming letsyou make and receive calls with zero rent. Send and receive SMS andretrieve voicemails from anywhere outside your home circle, at nominalrates.

What's more, you get the same 24-hour customer care with a singletoll-free number, from anywhere in the country.

You enjoy:Zero Roaming RentZero Roaming DepositRoaming Tariff for Reliance Mobile Post Paid, Pre PaidLocal Outgoing calls while Roaming All Phones Rs1.40 Rs.1.40STD Outgoing calls while Roaming All Phones Rs.2.40Incoming calls while Roaming Rs.1.75SMS Local as per Tariff Plan Rs.1.00

National Rs.2.00

International Rs.5.00Application Rs.3.00Pulse rate for all calls in 60 seconds

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As per TRAI directive, the above call rates are applicable effectiveFebruary 15, 2007 & the National Roaming rent will be zero for allcustomers.

Reliance National Roaming facilitates you roam across close to 7000cities & towns in the following telecom circles:Andhra Pradesh, Bihar (including Jharkhand), Delhi NCR, Gujarat,Haryana, Himachal Pradesh, Karnataka, Kerala, Madhya Pradesh(including Chhatisgarh), Maharashtra and Goa, Mumbai, Orissa, Punjab,Rajasthan, Tamil Nadu, Chennai, West Bengal, Kolkata, UP-East and UP-

West (including Uttaranchal).

Circle Service AreaAndhra Pradesh Entire State.Bihar & Jharkhand.Delhi Local areas served by Delhi, Ghaziabad, Faridabad, Noida &

Gurgaon Telephone Exchanges.

Gujarat (including Union Territory of Daman and Diu.Silvassa(Dadra and Nagar Haveli)).

Haryana Entire State (Not including: Local areas served byFaridabad & Gurgaon Telephone Exchange).

Himachal Pradesh Entire State.

Karnataka Entire State.Kerala Entire State plus the Union Territory of Lakshwadeep and

Minicoy.

Madhya Pradesh Madhya Pradesh & Chhattisgarh

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Maharashtra including Goa (Not including: Local areas served byMumbai, Navi Mumbai & Kalyan Telephone Exchanges).

Mumbai Local areas served by Mumbai, Navi Mumbai & KalyanTelephone Exchanges.

Orissa Entire State.Punjab Entire State (including Union Territory of Chandigarh).Rajasthan Entire State.Tamil Nadu Tamil Nadu including Union Territory of Pondicherry

(Not including: Local areas served by Chennai Telephone District,

Maraimalal. Minjur & Mahabalipuram Telephone Exchanges).Chennai Local area served by Chennai Telephone District,

Maraimalal Nagar Export Promtion Zone (MEPZ), Minjur &Mahabalipuram Exchanges.

West Bengal West Bengal including State of Sikkim and UnionTerritory of Andaman and Nicobar Islands(Not including: KolkataMetro Service Area).

Kolkata Metro Service Area.UP (East) Entire Area covered UP (E) including Boundary

Districts towards UP (W): Shahjahanpur, Farrukabad, and Kanpur& Jalaun.

UP (West) Entire Area covered by UP (W) including Uttaranchaland Boundary Districts towards UP(E): Pilibhit, Bareilly, Dadaun,Etah, Mainpuri& Etawah (Not including: Local areas served byGhaziabad & Noida Telephone Exchanges).

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All around the worldWith Reliance World Roaming, you can roam across more than 200countries and 350 CDMA as well as GSM networks all across the world.Avail the advantage of lowest world roaming call rates while you roamon our CDMA and GSM partner networks!

You can now:Say connected with your loved ones on a single number the world over.

Make and receive calls and SMSs and even access your voice mail whileyou roam.

Receive a single consolidated bill for international and domestic usage inIndian Rupees.

You can roam on our CDMA partner networks with your RelianceMobile CDMA handset. For roaming on our GSM partner networks, justinsert the World roaming SIM card provided by us in to a suitable GSMhandset and enjoy roaming.

So, whenever nostalgia sets in, remember, youre just a phone call away.

Facilities available while roaming:

Make and receive voice calls.Send and receive SMSs.Access your voice mail.Refer Annexure 1 for facilities available while roaming.

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How can you subscribe:To subscribe for World roaming, please visit the nearest Web world /

Web world Express and submit the subscription form duly filled inalong with the security deposit.

Subscription Charges:Security Deposit (Rs.) 4000/- *

Monthly Rental (Rs.) 150/-

* The deposit mentioned above is a standard deposit. Howeveradditional deposit may be applicable based on the discretion of RICCredit Services.

Activation of World Roaming:To use World Roaming facility you need to have ISD service activatedon your phone.

Activation of World Roaming on CDMA handset:Step 1: Register for the service at any WebWorld or WebWorld Express

by filling a World Roaming subscription form. You will receive an SMSconfirming your registration to the service.

Step 2: Send a SMS with text PRL to 3733 from your Reliance Mobile.You will then receive a message prompting you to dial *228.

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Step 3: Dial *228 and follow the instructions of the voice guide todownload PRL on your phone. You will receive a second confirmation ofsuccessful activation of World Roaming on your phone. You will then beready to roam on CDMA networks.

Activation of World Roaming on GSM handset:If you are a World Roaming subscriber, you will be provided with anactivated Reliance World Roaming SIM card for roaming on GSMnetworks.

All you need to do is to insert the World Roaming SIM provided withthis kit in a suitable GSM handset and you will be ready to roam onGSM networks.

Please refer Annexure 2A and 2B for the list of countries having CDMAand GSM partner networks.

Using services in foreign networks:In case the visited country has both CDMA and GSM partner networks,

you may use either your CDMA handset or a GSM handset withReliance World Roaming SIM in it. Please do not try to use both thephones simultaneously as at any given time, only one of them will work.

Using CDMA phones while roaming :-Just switch off and switch on your CDMA handset and enjoyroaming on CDMA partner networks.Dialling Plan while roaming on CDMA networksDialing within the Visited Country

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To Landline < Telephonenumber>

To Mobile Dialing outside the Visited countryTo Landline

To Mobile

For example, if you are calling from USATo call a fixed line number in Mumbai please dial 011 91 22 (your

home phone number)

To call mobile in Mumbai dial: 011 91 93xxxxxxxxInternational Access Codes may vary from country to country.Refer to Annexure 1 for International access codes.Using GSM phones while roamingSwitch off and then switch on the GSM handset to roam on GSM

partner networks. In case you are unable to make calls, follow thesteps given below:

Power on the handset.Handset will log onto the GSM network.

In case handset does not register: Go to the InternationalRoaming Menu and choose Roam1. The phone will prompt SIMCard update Starts. Press OK.

Handset will register on the available network. This process willtake few minutes.

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In case handset does not register: Go to the InternationalRoaming Menu and choose Roam2. The phone will promptSIM Card update Starts. Press OK.

The handset will register on the available network. This processmay take a few minutes.

Dialing plan while roaming on GSM networksDialing within the visited country

To Landline+ < Telephone number>To Mobile+ < Mobile number>Dialing outside the visited countryTo Landline+ To Mobile+ For example, while calling from any foreign country,To call your fixed line number in Mumbai please dial + 91 22

To call mobile in Mumbai dial: +91 93xxxxxxxxHandset suitability in CDMA and GSM partner networksYou can use your Reliance Mobile for roaming on CDMA roaming

partner networks. A few handsets may require a binary upgrade.In case your handset is one of them, please visit the nearestservice center and get your handset upgraded with the latest

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binary version. It is important to note that PRL must bedownloaded on your Reliance India mobile only after your handsetis upgraded with the latest binary version.

For roaming on GSM partner networks, you need to insert theReliance World Roaming SIM in a suitable GSM handset.

For accessing 900/1800 MHz networks, you need to use a dualband GSM handset.

For accessing 1900 MHz networks, you need to use a Tri-bandhandset.

For accessing 850 MHz networks, you need to use a Quad bandhandset.

For accessing satellite networks you need to use Satellite mobilee.g. Ericsson R190 handset.

To reach us while you roamIn case you need to contact us while you are abroad, you can call

our 24 hour customer care on 91 22 30333535. This call willattract international long distance call charges. You can also e-mail us at [email protected] with your queries.

In case your handset or World Roaming SIM is lost whileroaming, please inform us immediately.

Before you leave IndiaEnsure that World Roaming is activated on your phone.Download the latest PRL in the handset every time before you

leave.

Deactivate call forwards on your handset.

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Ensure that your frequently-used numbers are stored in yourphone book in the international dialing pattern.

Carry Reliance World Roaming SIM and a GSM handset for usingroaming on GSM partner networks.

Ensure that your handset is suitable for roaming on the partnernetworks in visiting country.

Carry phone charger, travel adapter and your welcome kit withyou.

Deactivation of World Roaming Service

If you wish to use World Roaming in the future, we recommend atemporary disconnection. You will not be charged any monthly rentalfrom the date of disconnection. The service can be temporarilydeactivated by calling Customer Care at *333. You can later reactivatethe service by calling Customer Care again.

For permanent disconnection, please visit any of our WebWorld orWebWorld Express and return the Reliance World Roaming SIM. Thesecurity deposit collected against World roaming service will be creditedback to your account on permanent disconnection of the service.

Note:1. While roaming, you will not be able to

Use Star code features like *333, *4120 etc,

Use Data Reliance Netconnect and Reliance Mobile World

2. On returning to India, just switch off and switch on your CDMAhandset and use it like before.

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3. Reliance World Roaming SIM does not work in India.

HANDSETS

Sleek, stylish and oh so convenientThe Reliance Mobile service is available on a wide range ofhandsets that are compatible with our network. n exchange offer you cant refuseWalk into any mobile shop in your city with an old GSM handsetand get the trendy Classic 231 color phone or the Classic 202 B/Wphone for an unbelievably low exchange price. nd thats not all, you also get

Free talk time* Free incoming up to 1 year* Best tariffs on Reliance MobileAll this put together surely makes this n offer that you cant refuse.Rush to your retailer now to know more about the offer**Conditions apply. Free talk time & incoming depend on the GSKPurchased.

Black and White HandsetsCurrent handset models

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Old handset models

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Color HandsetCurrent handset models