Distribution of AMUL DAIRY & - baixardoc

RESEARCH PROJECT REPORT

ON

“Comparative Study into Sales & distribution of

AMUL DAIRY & PARAG DAIRY ”

SUBMITTED IN PARTIAL FULFILMENT OF THE AWARD

OF THE DEGREE OF

MASTERS OF BUSINESS ADMINISTRATION (2009-

2011)

MAHAMAYA TECHNICAL UNIVERSITY

0

DECLARATION

I hereby declare that the project report entitled “Comparative

Study into Sales & distribution of AMUL DAIRY &

PARAG DAIRY ”

is an original and authentic work done by me and is based upon the

study conducted by me.

This project report was undertaken as a part of the M.B.A. Programme

of Mahamaya Technical University.

1

ACKNOWLEDGEMENT

I would like to express my heartfelt gratitude toward Mr. Mr. J. K. Joshi [G. M.]

the chairman of the AMUL, who gave me permission to do my Summer Training

Project in AMUL. Also I would like to convey my sincere thanks to Mr. Cyril

parmar (Training in charge) who supported me in acquiring practical knowledge

throughout guiding me in my project.

I am deeply thankful to GIMT Institute of Management & Technology for

permitting me to do Summer Training Project and encouraging me to complete

successfully. I would also like to thank my faculty members, for her keen interest,

valuable guidance, inspiration, immense zeal for hard work and positive outlook

towards the subject. Their intellect, persuasiveness and insistence on a good

work were a guiding light in the darkness of my ignorance.

I would also like to express my sincere thanks to administrative personnel who

have helped me in carrying out my summer training. Lastly, I would like thank all

the persons who have helped me directly or indirectly in completing my project

successfully.

2

PRAVEEN

KUMAR

PREFACE

Summer Internship Programme is a part of MBA Programme, which is very

helpful in getting practical knowledge in this globalization world. Now-a-days only

theoretical knowledge is not enough to success in life but most important we

must have practical knowledge. With the help of this training, I came to know how

to apply theoretical knowledge in practice.

Main purpose of this training is to have awareness about industrial environment

and to know about different functions of an organization like Distribution,

Production and Marketing.

I got an opportunity in KAIRA DISTRICT CO-OPERATIVE MILK UNION

LIMITED, Anand, Gujarat to undergo Summer Internship Programme as a part of

MBA Programme. I consider myself privileged that I got a chance to work with

reputed company and can upgrade my knowledge related to practical aspect of

business world which is very helpful in my career building.

.

3

CONTENTS

Chapter 1

• Executive Summary

• Introduction to the Indian Dairy Industry

• Company Profile of Amul

• Company Profile of Parag Dairy

• Sales and Distribution strategies

Chapter 2

Research Methodology

• Objective of the study

• Significance of the study

• Research Methodology

• Data Collection Techniques

• Analytical Tools

• Limitations of the study

Chapter 3

•Data interpretation and Graphical Analysis

Chapter 4

•Findings, suggestions and Conclusion

Annexure

a) Questionnaire

b) Bibliography

4

5

EXECUTIVE SUMMARY

In today’s competitive world while entering in the market it is very

necessary to have good knowledge of the potential of a particular

market. The growth of a company is invariably determined not just

by its strategy, but on how it responds to the challenges it

encounters. Over the decades AMUL has successfully countered

several challenges that have come its way with innovative

responses and continuous improvement, which have enabled it to

remain stable and even convert some of these challenges into

opportunities. It is the culture of endurance that has accorded AMUL

the insight and focus to deal with the current economic

environment. Drawing from its inner strength and beliefs, AMUL

responded by launching several initiatives across all its operations

in various geographies that are helping the group achieve growth

even in current times. It is also this very strategic culture that will

propel AMUL to continue on its growth trajectory in years to come.

The report provides a comprehensive insight into the company and also about the

company’s SWOT analysis. This report mainly studies in detail the various product

mix strategies of the company and also focuses on the segmentation of both company

based and industry based and helps in analysing the company’s competitive

advantage and the reason behind its success.

6

7

Chapter 1

INDIAN DAIRY INDUSTRY

8

INTRODUCTION TO THE INDIAN

DAIRY INDUSTRY

The world's biggest dairy producing country is growing fast and looking to become

an export powerhouse despite major quality problems...

A Note to our Readers: the following information on India's dairy sector is reproduced

from India Infoline.com. India is the world's largest milk producing country and is

growing fast, with an eye toward becoming a major dairy exporter. This article is helpful

reading for anyone interested better understanding.

Consumer Habits and Practices

Milk has been an integral part of Indian food for centuries. The per capita

availability of milk in India has grown from 172 gm per person per day in 1972 to 182gm

in 1992 and 203 gm in 1998-99.This is expected to increase to 212gms for 2008.

However a large part of the population cannot afford milk. At this per capita consumption

it is below the world average of 285 gm and even less than 220 gm recommended by the

Nutritional Advisory Committee of the Indian Council of Medical Research.

9