distribution channel of dabur

DISTRIBUTION AND CHANNEL MANAGEMENT OF DABUR

Dabur India ltd is India’s leading FMCG company.

127 years old brand.

Dabur is currently the 4th largest Indian consumer goods manufacturing company.

DABUR: Largest Indian Personal & Healthcare Company

Company•Largest in Ayurveda•Herbal & Natural Portfolio5 major umberalla brands•35o+ products

3500 employees 14 Plants5000 DistributorsRetail Reach 2,500,000

MARGINAL DISTRIBUTION OF DABUR:--

FOR RETAILORS IT IS 8-10%

FOR DISTRIBUTORS IT IS 3-4 %

FOR STOCKISTS IT GOES AROUND 2-3 %

Total distributers 5000Total retail outlets 2500000

Manufacturing plant

company ware house

Regional ware house

Regional stockist

Super stockist

Stockist

Distributor

Retailer

Distribution Process

Now this channel depends on the complexity of the product, if it is a product like pen, soap etc. then the entire channel might be there, as the complexity of the product goes up the channel size comes down.

Dabur gets about 75 of its sales from rural areas.So the chain can get long in this condition.

Sales around 50 countries of the world

PROMOTION

FROM TIME TO TIME DABUR HAS ROPED IN BOLLYWOOD CELEBRITIES AND CRICKET STARS TO ENDORSE ITS PRODUCTS.