Distribution Channel AP Solvex

7/28/2019 Distribution Channel AP Solvex

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SUBMITTED BY Akashdeep Garg

Roll No. 5923

MBA 3rd Semester



INTRODUCTION

THE DISTRIBUTION CHANNEL MANAGERIAL CONCERNS CHANNEL MANAGEMENT AND CONFLICT

DISTRIBUTION INTENSITY DECISIONS



COMPANY PROFILE

Established in 1992 with the sole objective of producing and promoting “Rice Bran Edible oil” as World’s Healthiest Cooking Edible oil”, we are today India’s Highest Production Award Winning Group,located in district Sangrur in the Punjab Province of India, which enjoys the distinction of being one of largest rice producing districts in Asia.

FAT & HUMAN HEALTH

MISSION

IMPORTANCE OF “RICELA” RBO

RBO AS FRYING EDIBLE OIL

EXPERT VIEWS ABOUT RICE BRAN EDIBLE

OIL



DISTRIBUTION CHANNEL PERFORMANCE

OF A.P. SOLVEX LTD., DHURI

According to the international marketing theory, thechannel performance of an exporting firm is due to its style

of channel management. Indeed, what is important inevery kind of business is the relationship management.

PERFORMANCE EVALUATION

1. Selection of intermediaries

2. Monitoring

3. Relational Dimension

4. Control of the marketing mix,

BRAND IMAGE INFLUENCE ON CHANNELS PERFORMANCE

BRAND IMAGE, LIMITS AND STAKES



OBJECTIVES

To study the various products manufactured by A.P.Solvex Ltd., Dhuri.

To study the sales marketing of A.P. Solvex Ltd., Dhuri.

To study the various dealers feedback regarding the A.P. Solvex Ltd., Dhuri products.

To study the dealer satisfaction of A.P. Solvex Ltd.,Dhuri.

To examine the quality, packaging, time delivery andresponse of the dealer regarding the A.P. Solvex Ltd.,Dhuri.



DATA INTERPRETATION

AND ANALYSIS



How long you are in Cooking Edible oil

business?

NEW 16

5 Yrs 37

10 Yrs 47

5 Yrs

37%

NEW

16%10 Yrs

47%

NEW 5 Yrs 10 Yrs



Do you have an effective distribution

channel?

YES 79

NO 21

YES

79%

NO

21%

YES NO



How many companies are you dealing

with?

<2 14

3 to 5 43

6 to 10 35

> 10 8

> 10

8%<2

14%

3 to 5

43%

6 to 10

35%

<2 3 to 5 6 to 10 > 10



What is your monthly turnover (in lacs)?

<2 14

3 to 5 43

6 to 10 35

> 10 8

<2

3%

> 10

41%

3 to 5

19%

6 to 10

37%

<2 3 to 5 6 to 10 > 10



How many towns / area / distts. / are you

covering? <2 3

3 to 5 21

6 to 10 49

> 10 27

<2

3%

6 to 10

49%

3 to 5

21%> 10

27%

<2 3 to 5 6 to 10 > 10



How many workshops/shops are you

covering <2 0

3 to 5 7

6 to 10 69

> 10 24

<2

0%

3 to 5

7%

6 to 10

69%

> 10

24%

<2 3 to 5 6 to 10 > 10



Are you doing business alone or you have

appointed marketing executives.

YES 67

NO 33

YES

67%

NO

33%

YES NO



If yes, how many marketing executives you

have appointed:

<2 6

3 to 5 23

6 to 10 31

> 10 9

<2

9%

> 10

13%

6 to 10

45%

3 to 5

33%

<2 3 to 5 6 to 10 > 10



With how many retailers you are getting good

business?

<5 2

6 to 10 33

11 to 20 45

> 20 17

<5

2%

11 to 20

46%

> 20

18%6 to 10

34%

<5 6 to 10 11 to 20 > 20



Do you have your infrastructure?

YES 69

NO 31

NO

31%

YES

69%

YES NO



Do you have your own god own?

YES 31

NO 69

YES

31%

NO

69%

YES NO



Do you provide A.P. Solvex Ltd., Dhuri road

permit:

YES 43

NO 57

YES

43%

NO

57%

YES NO



How much amount you will invest in our

company:

1-5 lacs 33

5-10 lacs 41

10-15 lacs 20

More than 15 lacs 6



When will you finalize the deal / start

business: IMMEDIATELY 17

AFTER 1 WEEK 39

AFTER 15 DAYS 24

AFTER > 1 MONTH 20

AFTER > 1

MONTH

20%

IMMEDIATELY

17%

AFTER 1

WEEK

39%

AFTER 15

DAYS

24%

IMMEDIATELY AFTER 1 WEEK AFTER 15 DAYS AFTER > 1 MONTH



CONCLUSION

Mostly Cooking Edible oil dealers say that they are in

Cooking Edible oil business since 10 yrs Mostly Cooking Edible oil dealers say yes they do

have an effective distribution channel

Maximum Cooking Edible oil dealers dealing with 3

to 5 companies Mostly Cooking Edible oil dealers their monthly is

>10 lacs.

Mostly Cooking Edible oil dealers say that they are

covering 6 to 10 workshops/shops. According to Cooking Edible oil dealers mostly say

that they are doing business alone.



According to 67 Cooking Edible oil dealers mostly dealerssay they have appointed 69-10 marketing executives.

Maximum Cooking Edible oil dealers say that they aregetting good business from 11-20 retailers.

Mostly Cooking Edible oil dealers say yes they have theirinfrastructure.

According to Cooking Edible oil dealers mostly say thatthey do not have their own god owns.

Mostly Cooking Edible oil dealers say no they do notprovide road permit & c-form

Maximum Cooking Edible oil dealers say they will invest10-15 lacs in our company.

Maximum Cooking Edible oil dealers say that they finalizethe deal / start business after 1 week.



SUGGESTIONS AND RECOMMENDATIONS

Quality of the manufactured product has to take care while

distribution channel. Stability of the manufactured product should have to take

care for the future through distribution channel. Fineness of the manufactured product be examine well for the

reason of its particle size.

When delivery of the goods will be on time then and only more contracts will be there with the company throughdistribution channel..

Condition of the packages should also have take care, there would be no chances of leakage or any through distribution

channel.. Mode of transportation used by the company too examine

carefully through distribution channel. Company officials have to handle the complaints seriously and

too solve within a short span of time through distribution

channel..



SWOT ANALYSIS

Key Findings SWOT Analysis (Strength, Weakness, Opportunity, Threat)

Strengths: -

The key strengthening for the A.P. Solvex Ltd., Dhuri. in themarket: Quality wise no compromise Renowned brand name in the market Distribution channel is strong enough to play a vital role

Weaknesses: - The weaknesses coming out to be: Fair distribution Less number of outlets The stocks are only there in the Punjab region.



Opportunities: -

The future gains can be from: Company should increase the supply management.

Company should run dealer schemes

Quality should have to be updated as compared to other

competitors

Threats: -

The major threats are :

Operation of vending cards

Less varieties are there in the market



LIMITATIONS

The size of the research may not be substantial. There was lack of time on the part of company’s planning.

There may be some bias information provide by Dealers.

As only a Telephonic Conversation and Courier System had

been adopted, there may be chances of missinginformation.

It is very much possible that some of the Dealers may havegiven the incorrect information.

The last but the most important point to that survey wascarried through Questionnaire and the Questions werebased on perception. Most important is positioning. Butthere may be certain aspects not taken into consideration.



THANK

YOU

Distribution Channel AP Solvex

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