Distribution

What kind of media institution will distribute you media product and

why?

Distribution

In our opening sequence it is clear to see that we had quite a small budget. We use unknown actors as well as props, equipment and locations we have founded ourselves. This therefore means our opening sequence is more likely to appeal to an independent British film companies such as Momentum Pictures rather than much larger companies such as Paramount Pictures. We feel Moment Pictures is the appropriate company for us as they are one of the leading independent film distributors in the UK and have experience of successfully distributing films of a similar genre to ours.

Momentum

Momentum was responsible for distributing the film Sinister. A film about a crime writer who discovers a box of home movies and puts his family in danger. Sinister was a low budget horror film but still ended up grossing $78 million with over $18 million being grossed in the first weekend. As the film was so successful, a sequel is now in the works.This proves to me that Momentum are a good company to be distributed by as they have been successful in distributing a film just like ours.

Promotion

After conducting a survey, 99% of our target audience members use the internet in some form or another and therefore we will use this to our advantage by taking a more digital approach to our marketing. We would therefore use social networking sites such as Facbook or Twitter as well as using Youtube to directly target audience members and allowing for the word to be spread easily. It also allows us to reach people all over the world and with everyone being connected to each other now days, it helps us to reach a more people and get a larger interest in the film.