DISTRIBUTED MARKETING
Dec 17, 2014
DISTRIBUTED MARKETING
The sustainableCommunication Production House
Managing your marketing campaigns through “decentralised” teams
HeadQuarter
Network
LocalDirect Marketing
LocalPOS Materials
LocalMedia
Steer & control
Act & progress
TOTAL CONSISTENCY
WHO
RETAIL
COMPLEX BRANDSTRUCTURE
COMPLEX ORGANISATIONSTRUCTURE
Why?
TOTAL COST OF OWNERSHIP
Visible: Licences, cost of production
Non visible: waste, working hours, brand image loss, etc
FROM BATCHTO CONTINUOUS
Relevancy
Quality Centralisation
CHALLENGES
How to align internal stakeholders?Q
Align agendasSteercoInvolve stakeholders
How to alignQ Systems
ProcessesCollaboration HQ & Network
Personal Cloud
HQ
Service provider
s
Network
MARKETING AUTOMATION
COLLABORATIVE WORKFLOW
SALESHQ
(40 users)
NETWORK(250 BROKERS)
MARKETINGHQ
(5 users)
MATERIAL PRODUCERS
(30 users)
Library of materials to order (POS & DM)Selection / Edition / BAT / Order / Order History
Administrate & Manage Material / Activity Reporting
Order follow-up and status back to users
Network mgt relationshsip
Supplierrelationship
Mktg Guidance
Stimulate Network activity / Activity reporting
System email
email to my zone
email to network
COLLABORATIVE WORKFLOW
How to create relevancy (local network)?Q
SMART 1TO1 TEMPLATES
How to create end to end integration?Q
1to1
Show
BAT
1to1
layout
Network
Need
Seamless flow andreal-time automation
ADs
DIGITAL
What did we learn?
Activate your network
Attention to TCO
Choose the best Allies
QUESTIONS ?