Dissemination Of Information

Dissemination of Information

Sujit MohantyUNISDR Secretariat, Geneva

Regional Workshop on Sharing Risk KnowledgeLoss data collection workshop

Bangkok, June 2007

Key Objective of the clinic

Why dissemination of loss data is important? Who are the potential users of the loss data? How to present the data in more

understandable format? How to ensure proper dissemination?

NoOne size Fits all

Solution

Information Dissemination Recipe

THERE AIN’T ANY RECIPE!

Information Dissemination - Myths and Reality

• Disseminating information (passive)– Myth: If it is available, they will access it.– Reality: Not necessarily

• Message attributes (neutral)– Myth: If providers understand it, so do users.– Reality: Not normally

• Achieving outcomes (active)– Myth: If they have it, they will use it.– Reality: Not unless they want it.

How accurately can information be disseminated? (transmission problem)

How well does the information convey a desired meaning? (semantic problem)

How much does the received meaning affect outcomes? (effectiveness problem)

Communication Complexity

Qualitative research is great but takes a lot of time

Stakeholders respond to quantitative analysis & visual representations

Deliverables do not cater to a bigger community

Research findings remain locked up with analyst

Loss database Building Process

Data Collection

Analysis

Reports/Findings

Issues

Dissemination Strategy

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Dissemination Questions Who are the target users? Do they know it exists? Can they find it? Do they have access permission?

Are they connected? Can they read it? Can they analyze it?

Can they afford it? Can they accept it?

- Awareness

- Search

- Accessibility

- Community of Practices

- Formats

- Systems

- Cost

- Processes

- Consumers

Are you targeting these?

Policy makers and implementers Practitioners at the field Researcher Media Public Kids …

Understand your target users

Who are the people you want to reach? What motivates them to take action? Who do they listen to? Are they permanent or transient? Are they partners? Clients? Stakeholders? What is their level of professional

knowledge?

Do a proper user research

Talk to your users. Use mental modeling Build use case scenarios

Mental Models

Modes of information dissemination

Synchronous – (Rich) Two-way communication with virtually no time delay, allowing real-time response.

ExamplesConversationPresentationTelephoneDoor-to-doorMeetings

Examples E-Mail Website Notice Report Newsletter

Asynchronous – (Reach) Two-way communication with a time delay, allowing response at user’s convenience.

Visualization of the data for each target user still remains to be a challenge

Let people know it exists

Increase your findability

Make it available

One of my friend lives here

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Google Mashup

Not a website of theChicago Police department

Make data public

Dissemination channels…some examples

PreventionWebRe-dat

Objective Content Services How it works Content exchange/

syndication methods

Objectives To facilitate the work of DRR professionals through the

dissemination of relevant information.

To provide a common platform for institutions to connect, exchange experiences and share informationon DRR.

To establish an environment which will encouragethe creation, and sharing of DRR knowledge.

© PreventionWeb 2007 www.preventionweb.net

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How it works


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Re-DAT

Questions for discussion

Who do you think are the primary consumer of the loss data in your country?

How do you reach them? What are the major challenges of information

dissemination in your country?