Disruptive Innovation: How fresh thinking can propel your small business forward (Manta.com)

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Disruptive Innovation:

How fresh thinking can

propel your small business forward

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CEOWelcome

John Swanciger

@carie_fergHelp Q&A

Resource list

How It

Works

@Manta

The Story

54% of small business owners believe their business would

not be successful without innovation. *Manta survey

“In every work of

genius, we

recognize our once rejected thoughts.”~Ralph Waldo Emerson

Meet the expert: Steve Di Biase• Poll

Mobile marketing and small business• Definitions of innovation, leadership and

entrepreneurship

• Deep dive: What is innovation?

• Tactics to become more innovative, key success factors

• How the collaboration process drives innovation

• The definition of success & collaboration strategies

• Poll

• What you want to talk about: Q&A with Steve

Let’s Talk About

Meet Steve A. Di Biase

Click on the speaker widget to learn

more about Steve.

Innovation is the human response to,

and exploitation of, change yielding

wealth in the present.

Innovation Defined

Leadership Defined

Leadership is the

series of insights that

an individual offers a

group of people

convincing them to

subordinate their

self interests for the

good of the entity.

Entrepreneur Defined

The entrepreneur or

intrapreneur converts

the innovative concept into

a profitable business.

Entrepreneurship is the

journey of exploring

opportunities, managing

risk, while creating profit

and/or social good.

• “Fractal”

and

situational

• Strategic

• Requires

hard work

What Are The Characteristics of Innovation?

Something new in response to the change

Adjacent to the current business

Present and future orientation

Solution to a “lead user’s” problem while reflecting a

large market problem to provide scale

Plausible, possible, and reasonably probable

Starts small

Strives for leadership

Creates value from launch onward

Fractal Elements of Innovation

Strategic Imperatives of Innovation

• Are the

innovation and

business

strategies

aligned?

• Is the

innovation

process

disciplined?

Do’s and Don’ts of Innovation

• Don’t be clever

• Don’t diversify

• Don’t innovate for

the future, just the

present

Key Success Factors

• Only people

can innovate

because

only people

can think

• The thought

process needs

to be educated

Key Success Factors• Learning must occur in multiple ways

• The environment needs to be safe to fail

• Fearless environment

• Collaborative

• Involves diversity and many skills

• Results from trial and error

• Driven by inquiry

• Expanded by imagination

• Has to be fun

What Innovators Do Best

• Recognize, question and analyze

• Allow curiosity to characterize

the change

• Develop a hypothesis

• Test, measure the hypothesis

• Assess the results

• Create a new hypothesis

• Repeat the process

• Respect curiosity

• Believe everyone is capable of it

• Creating a fear-free environment

• Innovative behaviors can be taught & learned

• Once mastered, the discipline of innovation is

never forgotten

• Innovators are also problem solvers

• Innovators solve more problems

• Innovation is fun to teach & do

Cultivate Innovation

• The adjacent possible

• Liquid networks

• The “slow hunch”

• Serendipity

• Errors

• Exaptation

• Platforms

Get Disciplined

• The adjacent possible

• Liquid networks

• The “slow hunch”

• Serendipity

• Errors

• Exaptation

• Platforms

Get Disciplined

• The adjacent possible

• Liquid networks

• The “slow hunch”

• Serendipity

• Errors

• Exaptation

• Platforms

Get Disciplined

• The adjacent possible

• Liquid networks

• The “slow hunch”

• Serendipity

• Errors

• Exaptation

• Platforms

Get Disciplined

How Do Small Businesses Collaborate?• Join forces to

achieve economies

of scale

• Power in the

collective

• Critical success

factors

Promote Collaboration!

• Internally via organizational

design & norms of behaviors

• Externally with vendors,

customers, third parties

• Using Social Media and

Web-based tools

Effective Collaboration Strategies

• Networking

• Build informal alliances

with like-minded

companies

• Adopt a “support

small business" mindset

Successful Internal Collaboration

• Leverage existing “core business” in order

to become profitable quickly

• Critical success factors

Successful External Collaboration

• Critical features

• External resources

• Mechanisms

• Processes

• Tools and metrics

• Supplier focused

Open the resource list to get more information about our upcoming and on-demand

webinars. Don’t miss “Customer Retention Strategies that Work—Keep your best

customers coming back” on Nov. 18 at 2 p.m. EST.

Ask the Expert: Steve A. Di Biase

Visit community.manta.com/ to Ask the Expert

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Manta believes in empowering small businesses to achieve

success. We’re inspired by your determination and energy. And

we understand that every company is unique.

We strive to provide the marketing tools and educational

resources you need to stand out, connect with your customers

and your peers, and grow your business.

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