Disruptive digital map technology

CC-BY Per Olof Arnäs

Disruptive digital map technology

Per  Olof  ArnäsChalmers

per-­‐[email protected]/perolofarnas

@Dr_PO

Implications for freight transport?

CC-BY Per Olof Arnäs

CC-BY Per Olof Arnäs

CC-BY Per Olof Arnäshttp://hbr.org/2011/12/when-rivals-merge-think-before-you-follow-suit/ar/1

CC-BY Per Olof Arnäshttp://hbr.org/2011/12/when-rivals-merge-think-before-you-follow-suit/ar/1

CC-BY Per Olof Arnäs

[Teleatlas, Navteq, Tomtom and Garmin ] are facing new challenges from smart phones and free maps, some of which are being created by drivers themselves.

MIT Technology Review http://www.technologyreview.com/news/426716/the-online-map-wars/

CC-BY Per Olof Arnäs

MIT Technology Review http://www.technologyreview.com/news/427650/using-foursquare-data-to-redefine-a-neighborhood/

[...] data could be used to help stores determine where their customers are really coming from so they know where to advertise, or to make predictions about how changes

Waze is based on the fact that everybody running the app automagically delivers data. No central ”traffic control”!

Per Olof Arnäs, [email protected]

Crowdsourced

traffic- and map

data

Many-to-many communication

Example of data sharing that works

Free for

consumers

Per Olof Arnäs, [email protected]

CC-BY Per Olof ArnäsCC-BY Per Olof Arnäs

Capacity radar Matchmaking

ETA-projectionsBottle

neck

status

Data layers that could be applied in freight

Per Olof Arnäs, [email protected]

CC-BY Per Olof Arnäs

Questions

sensitive noise / obvious 2 by Milos Milosevic on Flickr.com

Is the transport industry ready to start being ”social”?

Is the digital map industry ready to meet these new, much tougher, demands?

CC-BY Per Olof Arnäs