DISRUPTIONS

IN THE MOBILE BUSINESS VALUE CHAIN

MODERATOR:STEVE BEAUREGARD

PRESIDENT & FOUNDER:

REGARD develops mobile business applications

for wireless users.

REGARD products put business intelligence

into the hands of decision-makers.

13 years of service* sytems integration* custom application development* wireless solutions* wireless products

JAMES SPAHNVP Biz Development

Cell Co., Ltd.

Companies from different spheres need

to coordinate their efforts & develop

strategic relationships.

The Panel:

FRANK CHINDAMOPresident

Fun Little Movies

JEFF FREEBAIRNPresident & CEO

Big G Mobile

Outdoor Advertising

Broadcast Media

Direct Marketing

On-Package

Internet

Retail

Email

Print

MobileSubscriber

Content O

wners

& Brands

New MediaInteractiveMarketing Agencies

Mobile ApplicationSolution Providers

Aggregators

Wireless Operators

The Mobile Value Business Chain

“Empower Me”“Entertain Me”

“Organize Me”“Connect Me”

HandsetManufacturer

Simplicity for end-user requires infrastructure & service provisioning complexity.

Rich service portfolio requiresmultitude of serive / content providersUbiquitous service availability requires

harmonized eveolution & convergence of separate networksAccess type independence requiresinterworking & common principles

among fixed & mobile access networks

UniversalBroadband

Access

Wireline

WirelessSatellite

Mobile

Service

Delivery

Platform

Service AwareEdge&

Data Aware

Transport

BusinessEnvironment

Any C

onten

t

Ever

y Ter

mina

l, Eve

rywhe

re

Each

Use

rConsumer

Environment

Integration & OperationsOperations & Business Support Systems

UniversalBroadband

Access

Wireline

WirelessSatellite

Mobile

Service

Delivery

Platform

Service AwareEdge&

Data Aware

Transport

BusinessEnvironment

Any C

onten

t

Ever

y Ter

mina

l, Eve

rywhe

re

Each

Use

rConsumer

Environment

Integration & OperationsOperations & Business Support Systems

Basic Issues:

- How big is the market for mobile content and entertainment services in Western Europe, and how quickly is it likely to grow? - What are the drivers of adoption of specific services? - What are the barriers preventing this market from significantly contributing to the total mobile service revenues? - What needs to be done to eliminate the barriers, and when is it likely to happen, given the current trends in the market? - What is the forecast value of different types of mobile content and entertainment in Western Europe, split by key countries, market segments and technology generation?

- What categories of content are likely to dominate the mobile content and entertainment market? - What trends are shaping the emerging value chain in this market? What industry players are likely to benefit and lose out because of these trends? - How will the revenue for mobile content and entertainment services split along the value chain?