Disruption in big software

Disruption in Big Software

By Bridging Consumer & Enterprise UX

PEOPLE STILL USE THIS !!!

Why???

Wikipedia: “Enterprise software… is computer software used to satisfy the needs of an organization rather than individual users.”

It’s meant to protect data and money, not to “delight” people.

People buying software are not the ones using it.

Decisions are made on a long checklist of functionality.

Software companies make a lot of money on training and support services.

Consumer and Enterprise users are different.

ConsumersSpend money

ConsumersSpend moneyLike games


News junkies


News junkiesEntertainment addicts



Social connections



Social connectionsOpinionated




Have short attention spans




Have short attention spansLike beautiful things





Alone

Enterprise usersMake money

Enterprise usersMake moneyWork hard

Enterprise usersMake moneyWork hard

Appetite for information

Enterprise usersMake moneyWorks hard

Appetite for informationHighly trained



Perfectionism, high stakes



Perfectionism, high stakesDeep-dive problem solver



Perfectionism, high stakesDeep-dive problem solverRules, regulations, policies



Perfectionism, high stakesDeep-dive problem solverRules, regulations, policiesLooooong attention span




Collaborator

CONSUMER vs ENTERPRISESpend moneyLike games




Alone

Make moneyWorks hard



Collaborator

There IS such a thing as too much simplicity.

MEET STEVE

Lighting-fast on 10-key.

Spends 60% of his time on filling out paperwork.

Income tied to productivity.

But… Big Software is catching on.

And so is consumer UX…

“We’re entering a new era…

Experiences centering not on physical objects but on the the fabric of digital information that surrounds us.

That’s the next challenge for design: weaving the threads of technology, information, and access seamlessly and elegantly into our everyday lives.”

WIRED

Enterprise-gradeEmbrace complexity, teach people how to use it, empower them to do

more.

Consumer-gradeGive everyone a positive

experience, make things fun.

The common ground is an industry changer.

Thanks!@AnnieStewart

www.noredtomatoes.com

Big credit to:

Alan Baumgarten

ConveyUX

And this intro to Farewell:

http://www.fastcodesign.com/3057234/innovation-by-design/design-thinking-shakes-up-the-beige-world-of-enterprise-software

Disruption in big software

Design