TBR T E C H N O L O G Y B U S IN E SS R E SE A R C H , IN C. Insights from TBR’s Inaugural Business Intelligence and Analytics Software Vendor Benchmark Technology Business Research Quarterly Webinar Series May 1, 2013
Jan 16, 2015
TBR
TECHNOLOGY BUSINESS RESEARCH, INC.
Insights from TBR’s Inaugural Business Intelligence and Analytics Software Vendor BenchmarkTechnology Business Research Quarterly Webinar Series
May 1, 2013
TBR
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Insights from TBR’s 4Q12 BI and Analytics Software Vendor Benchmark: Webinar Presenters
Allan KransSenior Analyst, TBR’s Software [email protected] @Allanktbr
Stuart WilliamsDirector, TBR’s Software and Cloud [email protected]@s2_williams
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TBR’s 4Q12 Business Intelligence and Analytics Software Vendor Benchmark:
Taxonomy Overview and Research Context
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TBR’s BI and Analytics Software Vendor Benchmark outlines the market to identify how and where vendors are monetizing capabilities
TBR Business Intelligence and Analytics Software Vendor Benchmark Taxonomy
4Q12 BI and Analytics Software Vendor Benchmark: Taxonomy and Context
Core BI and Analytics
Advanced BI and
Analytics
Emerging BI and Analytic
s
Includes vendor products that address:• Spreadsheets• Performance
Management• Reporting• Dashboards /
Scorecards• Data Mining
Includes vendor products that address:• Cloud Business Intelligence• Social Media Analytics• Content / Text Analysis• Mobile Business Intelligence• Event Processing
Includes vendor products that address:• Ad Hoc Queries• Predictive Analytics• Data Visualization• Online Analytical
Processing (OLAP)• Data Discovery
Of note for all segments:• Data warehousing is not included.• Revenue for databases is included as a portion
when tied to one of the above features.
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TBR customer research shows current and future BI and analytics technology adoption segments the market opportunity by quadrant
Lagging Improving Leading Slipping
Lagging and improving customers lack core tools such as: Dashboards/Scorecards, Spreadsheets, Reporting, Predictive Analytics and Data Mining
Lagging: No purchase plans for
next 12 months
Improving: Have plans to invest in
the next 12 months
Leading and slipping customers possess full core toolsets that include: Dashboards/Scorecards, Spreadsheets, Reporting, and Predictive Analytics
Leading: Have plans to invest in
the next 12 months outside of core toolset
Slipping: No purchase plans for
next 12 months
4Q12 BI and Analytics Software Vendor Benchmark: Taxonomy and Context
TBR Business Intelligence and Analytics Software Maturity Quadrant Mapping
TBR
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TBR’s 4Q12 Business Intelligence and Analytics Software Vendor Benchmark:
Market Overview
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TBR estimates a sequential decline (but year-to-year growth of 17%) in 1Q13 BI and analytics revenue of covered companies.
As pure-play firms invest in portfolio capabilities and traditional software firms eye acquisitions, the BI market landscape is set for CY13 growth
Estimated 4Q12 YTY growth across covered vendors: ~27%
4Q12 BI and Analytics Software Vendor Benchmark: Market Overview
TBR Estimates — BI and Analytics Software Market
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TBR’s Business Intelligence and Analytics Software Vendor Benchmark:4Q12 Highlights and Outlook
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BI and analytics vendors will see 15% CY13 revenue growth by marketing portfolios against feature-led customer buying trends
Revenue and growth leaders are monetizing feature-focused investments aimed at install base customers or positioning point BI products as interoperable with customers’ environments.
Revenue and growth leaders are extending investments beyond R&D and into go-to-market tactics designed to galvanize regional or segment growth.
TBR projects the BI and analytics software market will reach $25.5 billion by 2015, driving vendors to advance feature-led portfolios closer to end-to-end BI offerings that span BI segments.
Business Intelligence and Analytics Software CY4Q12 Overview and 2013 Outlook
4Q12 BI and Analytics Software Vendor Benchmark: Highlights
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TBR’s Business Intelligence and Analytics Software Vendor Benchmark:
4Q12 Highlights
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Growth Drivers:• Market revenue leaders are driving growth by
adding high-interest features to establish products, which extends share of wallet.• Pure-play growth leaders are using leading
products to tackle pressing customer problems, thus monetizing single points of R&D across multiple BI revenue segments.
Traditional software vendors exceed 70 percent of the current BI and analytics software market by revenue, with pure plays influencing growth
4Q12 Business Intelligence and Analytics Software Market
Insights from TBR’s 4Q12 BI and Analytics Software Vendor Benchmark: Current State
TBR
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SOURCE: TBR ESTIMATES, COMPANY DATA
Laggards(relative to TBR
average)
Leaders(relative to TBR
average)
Dollar growth leaders are traditional enterprise firms attaching high-value BI features to core products to drive share of wallet revenue growth
4Q12 BI and Analytics Software Vendor Benchmark: Current State
4Q12 BI and Analytics Software Market Segment Revenue Percentage and Dollar Growth
TBR
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Leading pure-play vendors are monetizing high-interest, easy-to-deploy BI features including data visualization and predictive analytics
4Q12 BI and Analytics Software Vendor Benchmark: Current State
Laggards(relative to TBR average)
Leaders(relative to TBR average)
4Q12 BI and Analytics Software Market Segment Revenue Percentage and Dollar Growth
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GOODDATA
ORACLE
TABLEAU
IBM
JASPERSOFT
HP SOFTWARE
PENTAHO
KXEN
SAP AG
SALIENTBIRST
MICROSTRATEGY
ACTUATE EMC MICROSOFT
QLIKTECH
SASGOOGLE
-100.0%
-50.0%
0.0%
50.0%
100.0%
150.0%
200.0%
250.0%
300.0%
350.0%
400.0%
-40% -30% -20% -10% 0% 10% 20% 30% 40% 50% 60% 70%
BI V
endo
r Cor
pora
te R
even
ue G
row
th Y
ear-
to-Y
ear
BI Vendor Operating Margin
OVERALL BI 4Q12 REVENUE GROWTH AND MARGIN: % BI REVENUE GROWTH YEAR-TO-YEAR VS. BI OPERATING MARGIN
SOURCE: TBR ESTIMATES, COMPANY DATA
TBR
Average 4Q12 Corp Growth Year-to-Year = 60% Average Operating Margin= 10%
Enterprise software vendors will maximize install base revenue and BI profitability through core portfolio-led sales, driving CY13 growth
4Q12 BI & Analytics Software Market Segment Revenue Growth and BI Operating Margin
Insights from TBR’s 4Q12 BI and Analytics Software Vendor Benchmark: Current State
Laggards(relative to TBR average)
Leaders(relative to TBR average)
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Unified value propositions are fueling growth leaders’ market momentum within the BI and analytics software landscape
GOODDATA
ORACLE
TABLEAU
IBM
JASPERSOFT
HP SOFTWARE
PENTAHO
KXEN
SAP AG
SALIENTBIRST
MICROSTRATEGY
ACTUATE EMC MICROSOFT
QLIKTECH
SASGOOGLE
-100.0%
-50.0%
0.0%
50.0%
100.0%
150.0%
200.0%
250.0%
300.0%
350.0%
400.0%
-40% -30% -20% -10% 0% 10% 20% 30% 40% 50% 60% 70%
BI V
endo
r Cor
pora
te R
even
ue G
row
th Y
ear-
to-Y
ear
BI Vendor Operating Margin
OVERALL BI 4Q12 REVENUE GROWTH AND MARGIN: % BI REVENUE GROWTH YEAR-TO-YEAR VS. BI OPERATING MARGIN
SOURCE: TBR ESTIMATES, COMPANY DATA
TBR
Average 4Q12 Corp Growth Year-to-Year = 60% Average Operating Margin= 10%
4Q12 BI and Analytics Software Market Segment Revenue Growth and BI Operating Margin
Laggards(relative to TBR average)
Leaders(relative to TBR average)
4Q12 BI and Analytics Software Vendor Benchmark: Current State
TBR
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Leading vendors opt to extend investments beyond products and into go-to-market tactics to set up for long-term revenue growth
Go-To-Market Investments:• Geographic Strategies: Vendors use
established core BI install bases as well as initial cloud and mobile BI purchases to drive year-to-year growth.
• Segment Strategies: Vendors invest in current core BI install bases as launching points for advanced BI sales.
Insights from TBR’s 4Q12 BI and Analytics Software Vendor Benchmark: Go-To-Market
4Q12 Business Intelligence & Analytics Software Market
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TBR’s estimated BI and analytics market across covered vendors in the Americas rose 50% year-to-year in 4Q12 to reach a projected $2 billion in revenue for the quarter.
Vendors will create worldwide CY13 BI revenue growth opportunities by catering to the region-specific needs of customers and partners
4Q12 BI and Analytics Software Vendor Benchmark: Core BI and Analytics
4Q12 BI and Analytics Software Market: Geographic Assessment
TBR’s estimated BI and analytics market across covered vendors in EMEA rose 30% year-to-year in 4Q12 to reach a projected $1.6 billion in revenue for the quarter.
TBR’s estimated BI and analytics market across covered vendors in APAC rose 25% year-to-year in 4Q12 to reach a projected $1.2 billion in revenue for the quarter.
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TBR’s Business Intelligence and Analytics Software Vendor Benchmark:
2013 Outlook
TBR
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Global BI and analytics revenue remains tied tightly to vendors’ distinct sales and marketing plans, promising diverse CY13 growth opportunities
BI Market Segment Opportunity:• Advanced BI: Data visualization and predictive
analytics will drive pure-play acquisition by enterprise software firms in CY13 and CY14.
• Emerging BI: Cloud and mobile delivery will be the leading edge of adoption, with accelerating growth in CY14 from social media analytics.
Insights from TBR’s 4Q12 BI and Analytics Software Vendor Benchmark: 2013 Outlook
TBR 2013 Business Intelligence and Analytics Software Market Outlook
TBR
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Data insights and analytics are driving near-term purchasing, which positions established vendors for 1H13 revenue growth in core BI
4Q12 BI and Analytics Software Vendor Benchmark: Core BI and Analytics
Laggards(relative to TBR average)
Leaders(relative to TBR average)
4Q12 BI and Analytics Software Core BI Segment Revenue Percentage and Dollar Growth
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TBR research shows BI adoption increasing across segments, positioning vendors with established advanced BI offerings for CY13 revenue growth
Insights from TBR’s 4Q12 BI and Analytics Software Vendor Benchmark: 2013 Outlook
4Q12 BI and Analytics Software Advanced BI Segment Revenue Percentage/Dollar Growth
Laggards(relative to TBR
average)
Leaders(relative to TBR
average)
TBR
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PENTAHO
ORACLE
EMC
IBM
JASPERSOFT
QLIKTECH
ACTUATE
BIRST
SAP AG
SASKXEN
-25%
-5%
15%
35%
55%
75%
95%
115%
$(20,000) $- $20,000 $40,000 $60,000 $80,000 $100,000YEAR
-TO
-YEA
R EM
ERG
ING
BI/
ANAL
YTIC
S RE
VEN
UE
GRO
WTH
%
EMERGING BI/ANALYTICS ABSOLUTE DOLLAR GROWTH (IN $ THOUSANDS)
4Q12 EMERGING BI/ANALYTICS REVENUE GROWTH: % REVENUE GROWTH VS. ABSOLUTE DOLLAR GROWTH
SOURCE: TBR ESTIMATES, COMPANY DATA
TBR
GOODDATA($3,100, 300.0%, $4,100)
HP SOFTWARE($129,000, 260.0%, $180,000)
TABLEAU($3,800, 360%, $4,800)
Average Absolute Dollar Growth Emerging BI $ Change = $16,000 (in $ thousands) Average Year-to-Year Corporate Revenue Growth Emerging BI % Growth Year-to-Year = 70%
With emerging BI and analytics still evolving as a BI segment, growth potential is high for vendors delivering cloud and mobile BI in CY13
Insights from TBR’s 4Q12 BI and Analytics Software Vendor Benchmark: 2013 Outlook
4Q12 BI and Analytics Software Emerging BI Segment Revenue Percentage/Dollar Growth
Laggards(relative to TBR
average)
Leaders(relative to TBR
average)
TBR
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Questions?
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For further information, please contact:
Stuart Williams James McIlroyDirector, Software and Cloud Practice Vice President, [email protected] [email protected]
TBR’s 4Q12 BI and Analytics Software Vendor Benchmark: Contact Information
Twitter: @TBRincSlideShare: www.slideshare.net/TBR_Market_InsightYouTube: www.youtube.com/user/TBRIChannel
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TECHNOLOGY BUSINESS RESEARCH, INC.
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