Disrupting Traditional Leadership: Flock Behavior in Communities Maggie Fox, Social Media Group @maggiefox
Disrupting Traditional Leadership: Flock Behavior in Communities
Jan 21, 2015
Leaders lead and followers follow, right? Not always. Researchers into bird behavior have identified that a few well-placed, co-ordinated "followers" can shift the direction of a flock of hundreds. What are the implications of that for businesses and online communities undergoing change. Can the followers lead?
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Disrupting Traditional Leadership:Flock Behavior in Communities
Maggie Fox, Social Media Group@maggiefox
How do birds do this?
They do it by staying in context.
By observing and maintaining a set distance from nearby flock members.
Much like aerial performance teams…
…and financial indicators.
It’s all about where you arein relation to everyone else.
So?
Generally, flocks followleadership groups with the most members.
But new research and mathematical modeling by Hai-Tao Zhang, a physicist at the University of Cambridge, shows that a much smaller, more distributed
group of birds can change thedirection of an entire flock.
Separation: steer to avoid crowding local flockmates
Alignment: steer towards the average heading of local flockmates
Cohesion: steer tomove toward theaverage position oflocal flockmates
Distribution.
Allegiance.
CommunicationCommunication.
RevolutionsRevolutions…
ElectionsElections…
Networked communitiesNetworked communitiesof all kinds...of all kinds...
Some stuffto think about…
What would thetechnology look like?
Could we haverevolutions insurprising places?
Social businessSocial businessin action?in action?
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