Display Advertising Technology Landscape Dynamic Environment Ripe for Consolidation Targeted Video / Rich Media Horizontal Yield Optimization Ad Networks Vertical Performance Mobile P U B L I S H E R S P U B L I S H E R S Data Exchanges / Aggregators Creative Optimization Data Optimization A U D I E N C E A D V E R T I S E R S A D V E R T I S E R S Ad Exchanges DSPs Media Buying Platforms Agencies Publisher Tools Data Suppliers Ad Ops / Infrastructure Ad Servers Ad Servers Verification / Attribution Sharing Data / Social Tools Analytics Trading Desk Please direct any inquiries or comments on the landscape to Terence Kawaja at [email protected] or (212) 999-7082