Disney Where Dreams Come True
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DisneyWhere Dreams Come True
It’s a World Wide Phenomenon That
Includes -
Theme Parks
Feature F ilms
Television Networks
Theatre Productions
Consumer Products
Growing Online Presence
Walt Disney Roy Disney
Disney Renaissance(1989-1999)
Innovation H igh Standards
Positive Inclusive Ideas T imeless Storytelling
Disney’s Ethics
and Values
Disney’s Segments
Studio
Entertainment
Parks &
Resorts
Consumer
Products
Media
NetworksInteractive
Disney’s Greatest Challenge
Heritage
Innovation
Perfect
Balance
• It’s more than a Slogan, It’s an
Expression!
• Represents Disney’s Efforts to
brand the benefits behind working at
Disney.
Being Assertively Friendly!!
Disney works hard to connect with
its customers.
Cast Members dressed up as Mickey
Mouse and Minnie Mouse waving
hands at the guests.
At Disney Land…
Maintaining Cleanliness at The Disney Land
Disney’s Acquisitions
Major Acquisitions
P ixar was acquired in 2006
Marvel Entertainment was acquired in 2009
Lucas F ilm was acquired in 2012
Other Acquisitions
ABC, ESPN, H istory were acquired in 1996
Maker Studio was acquired in 2014
“Let The Memories Begin” Campaign
• Launched in January 2011.
• A marketing campaign focused on helping
guests make memories at Disney Land and
Parks
“Let the Memories Begin” Campaign proved so much successful
that even after raising the prices of the
pass, attendance only increased.
What’s Next….
Upcoming Disney Movies in 2017
Beauty and the Beast Guardians of the Galaxy Vol. 2 P irates of Caribbean:
Dead Men Tell No Tales
Cars 3 Thor: Ragnarok
Other Disney Plans!
“Pandora: The World of Avatar”
at Disney’s Animal Kingdom
“Rivers of Light”, A nigh time show at
Disney’s Animal Kingdom
Summary
• Disney was founded by brothers Walt and Roy Disney in 1923.
• Disney witnessed a period of significant success also termed as “Disney Renaissance”
from 1989 to 1999.
• Disney’s “Greatest Challenge” is to maintain balance between Heritage and Innovation.
• Disney always makes an effort to be “Assertively Friendly” with its customers.
• Disney launched a highly successful marketing campaign “Let The Memories Begin” in
January 2011.
Disclaimer
Created By Shantanu Pandey, SSCBS DU, during a
Marketing Internship by Prof. Sameer Mathur, IIM Lucknow
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