Disney Company Justin Holmes DeSha Jefferies Reggie Green Jazmine Whitting.

Disney Company

Justin HolmesDeSha Jefferies

Reggie GreenJazmine Whitting

http://www.youtube.com/watch?v=sHrYDL9LkIQ

Company Overview Who is Disney?

oThe largest media corporation in the world in terms of revenue.oRanked #14 out of 50 for Most Admired Companies oRanked #67 on Fortune 500 (previously was 57 in 2010)oNet Income increased by 21% to $4.8 Billion

When was Disney Establish?oFounded on October 16, 1923, by Walt and Roy Disney as the Disney Brothers Cartoon StudiooDisney's stock went public on November 12, 1957, at $13.88. Previously, the stock had been closely held by the Disney family and other partners.oDisney's stock trades on the NYSE under the ticker DISoAs of December 2, the last trade was closed at $36.61

Company Overview• Where do they operate?

The Walt Disney Company (Walt Disney or ‘the company’), together with its subsidiaries, is a diversified entertainment company. The company primarily operates in the North America, Europe, Asia Pacific and Latin America. It is headquartered in Burbank, California and employs about 149,000people.

Walt Disney CEO Robert Iger

He recently joined the board of the technology giant following the death of Steve Jobs.

Four Main Areas

• Media Network= $ 18.7 Billion

• Parks and Resorts=$11.8 Billion

• Studio Entertainment=$6.4 Billion

• Consumer Products=$ $3.0 Billion

FY 2010 Total Revenue by Product

46%

29%

18%

7%

Media Networks

Parks & Resorts

Studio En-terntainment

Customer Products

Company Overview

• Mission StatementThe mission of The Walt Disney Company is to be one of the world's leading producers and providers of entertainment and information. Using our portfolio of brands to differentiate our content, services and consumer products, we seek to develop the most creative, innovative and profitable entertainment experiences and related products in the world.

Company Overview

Why do people like Disney?

Three Core competencies, • Storytelling, Story Creation and Themed Atmospheric

Attractions• Animatronics and Show Design• Efficient operation of theme parks

Company Overview• http://www.youtube.com/watch?v

=Q284kEpv8jg&feature=related

Important Events

1901: Walt Disney, the company's founder, is born. 1919: With Ub Iwerks, Disney forms Iwerks-Disney Commercial Artists. 1923: The distributor M.J. Winkler purchases Disney's Alice Comedies for $1,500 per reel; Disney creates Disney Bros. Studios with his brother Roy. 1924: M.J. Winkler Productions debuts the Alice Comedy Series, with the film Alice's Day at Sea, in theaters. 1928: Mickey Mouse is "born"; Disney releases Steamboat Willie, its first film with sound. 1937: Snow White and the Seven Dwarfs, Disney's first full-length animated film, debuts. 1940: Pinocchio and Fantasia are released. 1955: The Mickey Mouse Club debuts; Disneyland opens in Anaheim, California. 1966: Walt Disney dies of lung cancer. 1971: Walt Disney World opens near Orlando, Florida; Roy O. Disney dies. 1982: EPCOT Center opens on the grounds of Walt Disney World. 1983: The first foreign Disneyland, Tokyo Disneyland, opens. 1984: Michael Eisner is named Disney's new CEO; Disney releases Splash under its new label, Touchstone Pictures. 1989: Disney-MGM Studios Theme Park opens near Orlando, Florida. 1992: Euro Disney (later named Disneyland Paris) opens. 1996: Disney acquires television station Capital Cities/ABC for $19 billion; Radio Disney debuts. 1998: Animal Kingdom opens in Walt Disney World, Florida. 1999: Disney Cruise Line begins operations with the Disney Magic. 2001: Disney's California Adventure opens next to Disneyland; Disney acquires Fox Family Worldwide for $5.3 billion. 2003: Roy E. Disney--son of Roy O. Disney, last of the founding family associated with the company--and Stanley Gold quit the Disney board and start Save Disney.com in an attempt to oust CEO Michael Eisner. 

Disney Corporate StragiesWalt Disney said, “It all started with a mouse.”

Human Resources and training

• Two major core topics includes safety and training at Disney • Safety is the most important at Disney• The inventors who ran an efficient modern theme park

through cleanliness, safety and productivity.• Also give a uniformly high-quality entertainment experience

to very large numbers of people

Human Resources and training

When evaluating Disney's SWOT Analysis (Strengths, Weakness, Opportunities, Threats)the one strength

that stands out is the ability to make people HAPPY!!Disney make sure safety is the number one priority.

Human Resources and training

• Disney's core values extend into its employees and customers

Disney University• The University is a training center will keep staff motivated in learning

necessary skills and concepts, which in turn, would increase Disney's

departments and the company's profitability.

Competitive advantage related to HR

• heart of Disney idea of Performance Excellence is the cultivation of great leaders

• Leaders motivate people, develop their talents, and provide proper resources and rewards to them to succeed.

• Most importantly, leaders view all levels of employees as capable of taking a leadership role in coming up with and implementing creative ideas and solutions

Human Resources and training

• At Disney Institute, everything is related to:• Learning from the professional development programs

on such topics as:• Leadership, people management, and customer service• To vacation-type courses on gourmet cooking, clay

animation, bird watching, and even relationships. • There's a sports and fitness center, a theater with

perfect acoustics, guest bungalows, and a day camp for kids

Culture Core Companies

• No other entertainment company – perhaps no other company period – evokes the feeling of wholesome family goodness that does Disney

• Founder Walt Disney in 1928 to ensure that its image is fun, imaginative, clean, and appeals to people of all ages

Corporate StragiesDisney bolsters this image by encouraging creativity

and innovation among employees. It further reinforces its unique culture by training employees

at Disney University, by maintaining company archives to preserve its history, and by promoting

from within

Corporate Plan

• Disney’s strong legal protection makes it nearly impossible for competitors to copy or imitate Disney’s characters

• Even if a competitor succeeded in hiring away key talent, the competitor would still lack the tradition, culture, and complementary assets that make up Disney.

Corporate Plan

• Disney has mastered the art of the cross-sell. It has done so by leveraging its characters

• and carefully controlling its image, driving toward a unified, highly valued customer

• experience. Ex. Going to the park fun/food/entertainment• All ties toward Disney fun food and entertainment• This complex but carefully orchestrated web of• complementary businesses is the ‘Magic of Disney’. It’s what

drives major advertisers such as• Delta Airlines and Coca-Cola to pay for the right to feature

Disney World in their own promotions.

HR Benefits

• 2011 82000 employees 40 counties• Full Health/Dental/Vision• Employee Assistance Program (Disney Guideline)• Wellness (Disney Healthy Pursuits)• Childcare• Disney Scholarship Program• Labor Relations (42 countries 36000 employees are in

contract)• Tuition Assistance 700$ per credit hr 100% books and

materials

Disney HR Structure

Disney Structure

Marketing/

International Marketing

Finance HR Technology

30 Autonomous

Operating Companies

Disney Company

Human Resources

Jayne ParkerExecutive Vice President and Chief Human Resources Officer

Organizational StructureBoard of Directors

CEO – Robert A.

Iger

SVP -Planning and Controls

SEVP & CFO

EVP-Corporate Communication

EVP-Corporate Strategy, Business Development and Technology

VP – President, Walt Disney International

EVP- Business Development and Operation

SVP- Corporate Alliance

SEVP-General Counsel and Secretary

Chairman- Parks and Resorts

EVP- Chief Human Resources Officer

HR Structure

27

SecurityNick Van Dky

Corporate Strategic*Planning

Preston PaddenEVP Government Relation

Jayne ParkerVP - HR

General Counsel and SecretaryAlan Braverman

EmployeeRelations

Safety

Corp HR

EEO

Staffing

Compensation & Benefits

Diversity

Financial Statistics

2010 2009

Revenues $38,063,000 36,149,000

Profits before taxes

$6,726,000 5,697,000

Earning per share (EPS)

$2.03 1.76

Market value $3,650,197* 19,651,610**

12/31/2010* 12/31/2009**http://www.nasdaq.com/symbol/dis/historical

Comparative Financial Statistics

Company 2010 Revenues 2009 2010 Profits 2009 EPS

Walt Disney (DIS) 38,063M 36,149M 6,726M 5,697M 2.07

Time Warner (TWX)

26,888M 25,388M 11,865M 11,153M

2.32

http://www.nasdaq.com/symbol/dis/financials

Review of Exemplary Areas

HR Benefits

• The Disney Company has multiple areas which are related to Employee Benefits as discussed in the Text Book.

• The Disney Company’s benefits are– Employee Assistance plans, Health and wellness programs,

Retirement and savings, Scholarship program, labor relations and unions, training and development, career planning and tuition assistance.

• Disney has operations in 42 countries which are covered by collective bargaining agreements with more than 40 labor unions (corporation Disney company, para 15).

HR Benefits

• According to the text book The Disney Company followed the practices in the text book by using benefits as employee retention.

• The Disney Company promotes health and wellness of their employees, not only with programs but, incentives.

• Also in the book it states that some employers use educational assistance to measure internal promotions, increased employee satisfaction and others (Mathis and Jackson, pg 442).

• The retirement options involve pension plans and 401K plans. These options that The Walt Disney Company use are important to employee retention

HR Benefits• The retirement options involve pension plans and 401K plans.

These options that The Walt Disney Company use are important to employee retention. It also promotes a productive workplace.

• “One of Disney’s foundational values is to respect, appreciate and value everyone” (corporate Disney Company, para. 10).

• All of these benefits that the Disney Company provides are to increase retention through formal career planning efforts (Mathis and Jackson, pg 79.).

• HR metrics are used to track wellness programs, tuition aid etc. These metrics help the Disney Company foster an workplace environment that engage employees into great leadership.

Safety and Health

• The Disney Company being such a huge entity with more than 149,000 employees (lexis nexis) has to incorporate a safe environment for its employees.

• Referring to the text book Safety is described as the physical aspect of the workplace. Health is the general state of physical, mental and emotional well-being (Mathis &Jackson, chp. 15)

Workplace Safety

• Disney corporation provides a professional technical staff that foster the safest environment. This team also trains employees in areas of health and safety. – Disney employs thousands of members in security

operations.

HR Safety and Health• Disney company realize the risk of all there employees. They have

implemented a special segment of risk management employees to manage their risk.

• Risk management incorporates workplace safety and health, Employee health and wellness, worker security, and disaster planning and recovery.

• Not only that, the Disney corporation has also developed safety in motion. This program focuses on reducing body-motion and musculoskeletal injuries. This program provides follow-up training for employees.

• As the result of this program Disney has saw a 38% decrease in injuries at their theme parks.

• Walt Disney Company was also cited for the death of an actor on their Monorail ride at their theme park.

OSHA

• In a news release dated 12/23/2009 OSHA cites Walt Disney company following a n actors death in a monorail collision.

• OSHA proposed a total of 44,000 in penalties against the company. They were also cited the maximum penalty allowed for a serious citation.(US. Department of labor, 2009).

• Referring to the text book a “serious” citation is when a condition could probably cause death or serious physical harm. (Mathis &Jackson, 2008. pg.468)

References• Safety Inspection data from the department of labor. Retrieved from

http://www.osha.gov/pls/oshaweb/searchresults.relevance?p_text=disney%20osha%20data&p_status=CURRENT&p_title

• LexisNexis Academic http://www.lexisnexis.com/hottopics/lnacademic/?verb=sf&sfi=AC02NBCmpDosSrch

• United States Department of labor. Retrieved from http://www.dol.gov/opa/media/press/osha/osha20091554.htm. December 23,2009.

• Organizational Chart and HR Structure. Retrieved from http://www.cogmap.com/chart/walt-disney-corporation. November 20, 2011• Important Dates. Retrieved fromhttp://marciodisney.blogspot.com/2010/08/important-dates-in-history-of-walt.html• DATAMONITOR: The Walt Disney Company. (2011). Walt Disney Company

SWOT Analysis, 1-9. Retrieved from EBSCOhost• http://www.nasdaq.com/symbol/dis/historical

References

Allerton, Haidee Training & Development; May97, Vol.51 Issue 5 p50, 7p Article

Field, Karen Auguston 2003 4/24/2003, vol.48 issue 9, p26 Article

Mathis, R.L. & Jackson, J.H. (2008) Human Resources Management (12th Ed.) Thomson Southwestern. Mason: OH.

Kirkman, Christopher National Amusement Historical Association, “Amusement Park History” 1999.

Porter, Michael, The Walt Disney Company, “A Corporate Strategy” 1988.

Interesting Fact