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INCEPTIONEstablished by brothers Walt Disney and Roy O Disney in Oct 20 ,1923. Today it is the world's second largest media conglomerate in terms of revenue after Comcast.
Disney renders with following Services :Media NetworksParks and ResortsStudio EntertainmentConsumer Products
Media Networks -Domestic broadcast television network.-Domestic television stations.-Cable and satellite networks and international broadcast operations.-Television production and distribution.-Domestic broadcast radio networks and stations.-Internet operations.
Parks and Resorts:
-Walt Disney World Resort-Disney Cruise Line-Disneyland Resort ESPN-Zone Disneyland Resort-Hong Kong Disneyland-Tokyo Disney Resort Walt-Disney Imagineering
Studio Entertainment:-Theatrical distribution-Home entertainment distribution-Television distribution-Audio products and music publishing
Consumer Products:-Character merchandise and publications licensing-Books and magazines-Buena Vista games-The Disney Store-Disney Catalog and disneydirect.com
HERITAGE – The in comparable pride of having written itself in
the history books.
RELEVANCE –To have what it takes to stay in what is trending
among the new generation.
INNOVATION – Merging the legacy with
the creative genius to stay relevant by innovating
One of the best example for this Hannah Montana
HANNAH MONTANA : A CASE
Tv Show- Compact Disk , Video Games
- Consumer Products - Movies , Live Concert
- Online FollowingRose To A Popular Franchise
SUMMARY : (1) Inception
(2) Services Rendered (3) Disney s Challenges
Heritage + Innovation + Relevance (4) Disney Difference
DISCLAIMER : Created by P.V.S. Saatthvik from
Avinash College Of Commerce , Hyderabad during a Marketing Internship Under
Prof.Sameer Mathur, IIM Lucknow
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