Dish Marketing Plan

Dish Gourmet Food Co.Marketing PlanCardinalsWhitney LangKate MinnisVickie ElferingMission StatementDish Gourmet Food Co. goal is to be able to ro!ide Gourmet food at a"ordable rices and in an e#cient timely matterSWTStrengths Locally oerated and family o$ned Gourmet fast food made to order fresh Mobile food truck allo$s for changeOpportunities Gro$th of %illings Gro$th of our business E&ansion of businessThreats Weather Chain Cometition Local CometitionOWeaknesses 'ruck si(e limits rearation area Freshly made hand)ressed atties are time consuming to make Finding a commercial in desired areaSWOT *+*L,-.-Dish Gourmet Food Co. SStrengthLocally oerated and family o$nedStrengthGourmet fast food made to order freshStrengthMobile food truck allo$s for changeStrength *"ordable family friendly foodStrength *ll hamburger atties are hand)ressed and ne!er fro(enStrengthMobile food truck allo$s for uni/ue hours and locations -trengthsSWOT *+*L,-.-WWeaknesses'ruck si(e limits rearation areaWeaknessesFreshly made hand)ressed atties are time consuming to makeWeaknessesFinding a commercial in desired areaWeaknesses'he si(e of the $ater tank and hot $ater hearer limits the amount of roduce $e can useWeaknessesLimits food truck to main dishes only)no sidesWeaknessesCity regulations limit us to the use of commercial lots onlyWeaknessesSWOT *+*L,-.-OOpportunitiesGro$th of %illingsOpportunitiesGro$th of our businessOpportunitiesE&ansion of businessOpportunitiesFrom 0111 to 0120the oulation gro$thhas gre$ to 23.45 ercent. OpportunitiesE&ansion to a bigger food truck or a restaurant locationOpportunitiesGro$th of business to the entire north$est6ortunitiesSWOT *+*L,-.-TThreatsWeatherThreatsChain CometitionThreatsLocal cometitors ThreatsE&treme $eather conditions could close oerations for the dayThreats7 i((a8 Wendy9s8 %urger King8 :ardees8 and ;immy ;ohnsThreats-ou and -uch8