Discovery Phase Revew

P R I Z M G R O U PBUSINESS + PRODUCT DESIGN 10.26.2010

Company

PORTABLE OUTDOOR LIGHTING

Business + Product DesignDiscovery Phase Review

Anthony Chang Benjamin Walsh

Rene Woo-Ram Lee

OBSERVATIONS + OPPORTUNITIES


OVERVIEW

WHO ARE WE ?

WHAT IS OUR COMPETITION ?

WHO IS OUR CUSTOMER ?

WHAT IS OUR CONTEXT ?

WHAT HAVE WE LEARNED?


WHO ARE WE ?





OVERVIEW


SPORTS OUTDOORS TECHNOLOGY

ANTHONY BEN RENE

WHAT WE CARE ABOUT


?

COMMON INTEREST



‘OUTDOOR LIGHTING PRODUCTS‘






WHO ARE WE ?

OVERVIEW




ERGONOMICS

VERSATILITY

+

-

+

ERGONOMIC+VERSATILE

-


PORTABILITY

BATTERY LIFE

+

-

+

-

PORTABILE+LONG LASTING


SUSTAINABILITY

RELIABILITY

SUSTAINBLE+RELIABLE

+

-

+

-


COMPETITION

Opportunities exist in:

Ergonomics + Versatility

Portability + Battery Life

Sustainability + Reliability

TAKE AWAYS


WHO ARE WE ?





OVERVIEW





SURVEY FINDINGS

Outdoor Lighting Need

77% Have need

Half of those peopledidn’t have lighting

device with them.

33% Have no need

Popular Lighting Products

1. Flashlight

2. Bicycle Light

3. Lanterns.

Indoor Lighting Usage

80% of our users have used their outdoor / portable lighting equip-

ments in indoor environment.

Most of these uses are for emer-gency use in case of black out or

burned out lamps.

80%


CUSTOMERS

Needs exist in:

having it when needed

freeing up your hands

emergency outdoor use

emergency indoor use

alternative power source

COMPETITION





TAKE AWAYS





WHO ARE WE ?


OVERVIEW


SUSTAINABILITY IS IMPERATIVE.


CLEVER LITTLE BAG / PUMA

RECLAIM / SAMSUNG

TRASH TALK / NIKE

98 PEN / DBA


98 PEN / DBA SYSTEMIC APPROACH TO SUSTAINABILITY.


CUSTOMERS

Needs exist in:






CONTEXT

Best Env. Practices:

systemic approach

lifecycle consideration

recyclable / recycled

clean energy

end of life consideration

COMPETITION





TAKE AWAYS





WHO ARE WE ?


OVERVIEW


CUSTOMERS

Needs exist in:






CONTEXT

Best Env. Practices:

systemic approach

lifecycle consideration

recyclable / recycled

clean energy

end of life consideration

COMPETITION





TAKE AWAYS


PERSONAS

JOSH

21 Years OldCollege Student

Biker

Moderate User

BRAD

28 Years OldYoung Professional

Camper

Power User

STUART

35 Years OldDog Walker

Dog Walker

Casual User


JOSH


Biker

Moderate User

PERSONAS

BRAD


Camper

Power User

STUART


Dog Walker

Casual User






JOSH


Biker

Moderate User

BRAD


Camper

Power User

STUART


Dog Walker

Casual User

PERSONAS


BRAD


BRAD


BRAD


BRAD


JOSH


Biker

Moderate User

BRAD


Camper

Power User

STUART


Dog Walker

Casual User

PERSONAS


STUART


STUART


STUART


JOSH


Biker

Moderate User

BRAD


Camper

Power User

STUART


Dog Walker

Casual User

PERSONAS





WHO ARE WE ?


OVERVIEW


COMPANY

COMPETITION

CUSTOMER

CONTEXT

COLLABORATORS

COLLABORATION


Company

THANK YOUFOR YOUR TIME.

Discovery Phase Revew

Documents