Discovery: Intersection of Content and Conversion

DISCOVERY

Zev Gollender

VP of Media Sales

@MZGollender

@Taboola

Intersection of Content and Conversion

We are

OVERWHELMED

with information

Source: ComScore and Nielsen.

People spend as much time

CONSUMING CONTENT

as they do searching and

using social networks

People Consume Content

Communication

19%

Social

22%Shopping

5%

Multimedia

13%

Search

21%

20%

Consuming Content

4

DISCOVERYsearch in reverse

information finding

people

Couldn’t Find Anything To Watch On TV

A Major Shift in Traditional Advertising

Source: ZenithOptimedia and PwC/IAB.

Note: Display, Search and Classified spend in 2014 estimated to be $51.8B, $55.7bn and $13.5B, respectively.

TRUE PERSONALIZATION:

PERSONA & SITUATION

PREFERENCES DEVICE

TIME

REFERRAL

LOCATION

FREQUENCY

SOCIAL

VIDEO/TEXT

6B+ Daily Recommendations on Top Sites

550Mmonthly unique

users

200Bmonthly

recommendations

US desktop users

reached*

86%sponsored

content items

5M+

PROPERTY REACH

Google Ad Network 95.3%

Taboola 86.2%

Yahoo Audience Net. 84.7%

Google Sites 82.6%

Outbrain 73.8%

Yahoo Sites 73.2%

Facebook 59.5%

By ComScore 10 \ 2014

ACHIEVING SCALE

Taboola on Business Insider

Taboola on Bloomberg TV

STORYTELLING

TOUCHING THE ENTIRE FUNNEL

DECISION

CONSIDERATION

AWARENESS

LOYALTY

Content Leads to Conversions

“Almost half of brands now track ROI on content marketing” MarketingMagazine.co.uk

“We need to close the loop

between engagement and

actions” DIGIDAY.com

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FOCUS ON ROI

THANK YOU

Zev Gollender

[email protected]