Discovery Commerce Platform Birchbox Offers Employee Perks ... · With this in mind, they wanted a perks solution that catered to a diverse, tech-savvy, professional employee base.

The perks on AnyPerk cater so well to our workforce, which is largely

represented by educated, tech-savvy millennials. And, AnyPerk does

everything for us so we don’t have to.”

Discovery Commerce Platform Birchbox Offers Employee Perks Through AnyPerk and Sees 81% Engagement

Leah Colman,

People Operations & Performance at Birchbox

CASE STUDY: BIRCHBOX

MADE IN COLLABORATION WITH

PROBLEM

Birchbox, a fast-growing discovery commerce startup based in Manhattan, wanted to

implement a perks platform that their employees would engage with daily.

They wanted the perks to be meaningful. Birchbox competes with many thriving

companies in New York for talent, where employees are exposed to long work hours and

are heavily dependent on technology. With this in mind, they wanted a perks solution

that catered to a diverse, tech-savvy, professional employee base. Birchbox also wanted

a clear way to measure engagement.

Birchbox previously offered corporate perks through TriNet. However, due to a lack of

local perk offerings - which are considered key drivers of engagement in large cities like

New York City - Birchbox saw low employee engagement. So they decided to search for

a better solution for their company.

SOLUTION

By purchasing AnyPerk, Birchbox immediately provided its employees access to over

850 different employee perks. Birchbox employees get access to discounts on local

services and products as well as on national brands that are accessible when travelling

outside of New York.

AnyPerk’s perks do not expire and can come in the form of recurring discounts such as

on gym memberships, food delivery services, and online courses. For Birchbox

employees, redeeming perks for ridesharing, movie tickets, rental cars, and flower

delivery services is so easy that they have seen 81% employee engagement on AnyPerk’s

platform. Meanwhile, there is very little time commitment necessary on the part of

Birchbox’s People Operations Manager.

With the help of AnyPerk, Birchbox has built a strong employer brand catered to a

diverse workforce, all while leaving out the labor costs associated with building a perks

program in-house.

RESULTS

・・

・

Birchbox sees 81% employee engagement on AnyPerk’s platform since January 2014.

Birchbox employees individually save an average of $454.20 every year using

AnyPerk.

The Birchbox team saved $46,000 as a whole in 2014.

HIGHLIGHTS

Problem: Birchbox needed a perks and

recognition solution available in New York

that their employees found meaningful.

Solution: Through AnyPerk, Birchbox gave

their employees exclusive discounts on

local and national brand services and

products they could use every day.

Results: Birchbox has seen 81% employee

engagement on AnyPerk’s platform since

January 2014. Their team saved $46K

overall in 2014.

Company Info:

Birchbox is a discovery commerce platform

for discovering, learning, and shopping for

beauty and grooming products in the

market.

Industry: Internet

Employees: 220 employees in New York

Availability: Canada, France, Spain, United

Kingdom, United States

Website: www.birchbox.com

Learn more at anyperk.com/demo

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