Self-Publishing Wednesday Webinar: Discovery and Sales Optimization for Your Amazon™ Book Page Bill Van Orsdel (303) 974-7845 [email protected]Disclaimer: this site is not affiliated with or funded by Amazon.com. Amazon is a trademark of Amazon.com Inc. or its affiliates.
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Discovery and Sales Optimization For Your Amazon Book Page
WaveCloud's Wednesday Webinar Series. This webinar was created to help authors selling on Amazon.com increase discoverability and optimize sales.
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Self-Publishing Wednesday Webinar:
Discovery and Sales Optimization for Your Amazon™ Book Page
� + for NonficJon à Must include a benefit promise � Also – double check your book cover format
Evaluate your Book Cover:
Outstanding/arres.ng image?
Confirm genres or subject area?
Convey professionalism?
Fiction Examples
Nonfiction Examples
Outstanding/arres.ng image?
Confirm genres or subject area?
Convey professionalism?
Benefit Promise?
Two main elements of Social Proof:
1. # of Reviews (and their order!)
2. Average Star Rating
These PROVE that someone else read
it and liked it.
How to improve ratings &
get 20+ reviews?
� Place HTML links in the back of the book
� Pre-Publication: Professionally edit the book
� BookReviewBroker.com (community issues!)
� Friends, family, Facebook & blog campaign
End-of-eBook Links
� Pricing flexibility is a current, but eroding advantage for self-‐published authors
§ Free? § How (and when) to make it permanently free
§ Match it to your current markeJng strategy
Pricing Philosophies
Pricing Power Curve
� Book sales follow a power curve (relative to book price)
� 99 Cents vs. $3.49 - Twice the paid readers & 1/3rd the net revenue
� The inflection point for maximum net earnings is sensitive to:
� Amazon™ Royalty breaks and exponent of the power curve
$0
$5
$10
$15
$20
$25
0 0.5 1 1.5 2 2.5 3 3.5 4
Price vs. Books Sold (relative)
$0
$5
$10
$15
$20
$25
- 0.50 1.00 1.50 2.00 2.50 3.00 3.50
Price vs. Total Amazon Royalties
Pricing Considerations q Amazon™ royalty bands (70% vs. 35%)
q The status of your “Author Brand”
q Your sampling or marketing strategy
q The book’s placement in your series
q Norms for genre (Established vs. Debut Author)
q And what are traditional publishers doing?
q Where is your book in its lifecycle?
q What experiment are you running today?
� Content � FicJon: Logline & Hook
� When ______ happens to ______, he/she must _____ or face _____. (i.e. “Marked for death along with his companions, a toy rabbit must learn to cry real tears in order to save himself from being thrown into a burning pit by the boy loves.”)