Discover Your Niche Blueprint through Vedic Astrololgy TRANSCRIPT With Kathleen Whalen
Discover Your Niche
Blueprint through Vedic
Astrololgy
TRANSCRIPT
With Kathleen Whalen
2
Discover Your Niche Blueprint
through Vedic Astrololgy
With Kathleen Whalen
TRANSCRIPT
Anne Cleveland: Hi, I’m Anne Cleveland.
PJ Van Hulle: And I’m PJ Van Hulle.
Anne Cleveland: And I want to welcome everyone to Total Niche Clarity, and the first
thing I want to do is really acknowledge you for taking the time to focus on your
business in this way and to listen to the experts talk about niche clarity. We’ve gotten
so many different perspective that I’m so excited for today’s talk, by the way, and all
the time that you invest in these kinds of things for your business will pay off in the end,
no doubt.
So today we are going to talk about discovering your niche blueprint through Vedic
astrology. You are going to learn about how to design your business so that it fits who
you are. You are also going to learn about how being aware of red, yellow and green
days can help you conserve your energies, avoid obstacles and attract more clients, and
you will learn about what those are. You will also learn about what your Vedic sun sign
reveals about how to successfully market your business, and the last thing is the three
key money indicators in your chart, where to put your efforts for maximum profit.
So PJ, would you like to introduce our speaker for today?
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PJ Van Hulle: Absolutely, so Kathleen Whalen, her specialty is the art and science of
right timing, which means picking website and product launch dates, so I’ve consulted
her in launching my Prosperity Summit and other events and websites, and she also
helps entrepreneurs and business owners discover their niche in business within
minutes, which is actually the reason I called her in the first place, I think about a year
ago, was because I was struggling on getting my niche further dialed in. Her conscious
calendars explain economic cycles with Vedic astrology, so you can see like when is a
good time to launch different products and programs and she also has hedge fund
managers consulting her for that, too. She draws on 18 years of experience in business
and goes right to the heart of her client issues with all the science of astronomy and the
art of astrology.
If you are not familiar with it, the power of Vedic or East Indian astrology is what she
uses and this has become her number one tool for assisting clients in seeking financial
freedom, spiritual guidance, life purpose, their niche and their right timing and business.
So welcome, Kathleen.
Kathleen Whalen: Hello, it’s so wonderful to be here today.
PJ Van Hulle: We would love to start. If you could talk a little bit about what is your
niche and how did you find it because we find that people learn a lot through hearing
about other people’s process.
Kathleen Whalen: My niche is working with entrepreneurs and visionary executive. I
discovered this actually through Vedic astrology. It was through understanding my own
chart that I came to see that. One other wild piece to it is also how I discovered that
my voice sound and in particular mantra, which is one of my love, is one of the most
potent way that I can actually do my life’s work and is one of the places that I am meant
to affect the world is that all through my chart.
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Anne Cleveland: This is Anne, and I’m curious about why do you think it’s even
important to find a niche, and if you could speak a little louder, that would be great so
we can get everything that you are saying.
Kathleen Whalen: Oh, gladly. As you know, what I love about niche and what I’d like
to do is talk generally about niche right now because my point of view about niche is
that it allows us to instantly meet with someone and have them understand who we are,
establish rapport and have long-term, high-paying clients through the life of our
business. That was niche really does. It will solve the problem, but it’s also about
building the long-term relationship, but most importantly, it’s the initial instant
relationship that niche establishes.
PJ Van Hulle: Cool. So when you talk about designing your business so that it fits who
you are, what do you mean by that specifically, and how do you start to do that?
Kathleen Whalen: Well, you could start with just a very general concept. Are you an
introvert, or are you an extrovert? Extroverts are much more inclined to be out teaching
more with classes, to be in front of people. Introverts will tend to be, not always
because we all can learn different skill set, but it’s about who we are and where we
naturally are comfortable and as a result can allow our talents to easily express. So
introverts sometimes are support people or they could still be teaching classes, but it’s
maybe behind the scenes. Maybe it’s just a voice, a disembodied voice in a radio show.
So even just talking about who are you, are you an introvert or are you an extrovert?
Where do you find it easiest to just be comfortable?
Anne Cleveland: And how do you use Vedic astrology to determine that?
Kathleen Whalen: Pretty instantly. That relates often to where someone’s sun sign is.
Now, we are not talking about your classic, “Hey, what’s you are sign,” but rather we
are talking about where the sun was at the time of your birth. Was it on the other side
of the Earth, and thus in the middle of the night? Was it high above you at noon?
These two factors will determine whether you will tend to be an executive leader,
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whether you love being in front of people and get fed by being in front of tons of people,
whether you are of service in your work, whether you are support person or whether
you want to work in the garden and design topnotch landscaping for million-dollar
homes all alone and never speaking a word.
PJ Van Hulle: So can you just back up just a sec for people that aren’t familiar with it
and say what is Vedic astrology?
Kathleen Whalen: Oh gladly. Vedic astrology is actually Eastern or Indian, East
Indian astrology. It’s a minimum of 5- to 10,000 year old system that has never
stopped being used in ancient wisdom that looks at our consciousness and our karma
and literately is designed to help us reduce suffering in our life and to find our highest
form of expression and our highest good in the world.
Anne Cleveland: So it’s really about finding your path and your expression. When we
talk about niche, we are talking about your expression in the world through the business
path.
Kathleen Whalen: Exactly.
Anne Cleveland: Yeah.
Kathleen Whalen: Through the work that you do and how you interact with the world.
Anne Cleveland: Well, you talk about the red and the yellow and the green days, I
wonder if you can explain a little bit about what that is and how that applies to your
working in your business.
Kathleen Whalen: Great question. We are getting into some complex things, so stay
along with me. Just like your birth chart, the moment of your birth determines what
kind of person you are, what your best profession is, how you make money. Likewise,
any given day, any given moment has a chart, has a description of what is best to occur
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at that time, and just like some people are very quiet and some people are big and bold
and bombastic this moment, it can be this, too. So when we act in resonance with
either being in the middle of a hurricane or in fine shelter or act in resonance on a
perfect sunny picnic day, I mean some people wear bikinis when they go snow seeing
and we wouldn’t wear a snow suit at the beach, so we are talking about appropriate
actions for appropriate weather.
Well, there is astrological weather, so I have taken all of this ancient knowledge and
compiled tons of data, all filtered through me, no computers, and weld it down so that
everybody can take a look at the day and say, “Oh, is this a quiet day? Is it raining
outside metaphorically? Or is it a sunny picnic day? Is it a great day to have a party to
have a business launch?” And so literally, it’s the calendar or conscious calendar so that
you can choose how you want to act in resonance with the day.
PJ Van Hulle: Okay.
Kathleen Whalen: But there is a difference between universal rhythm and individual
rhythm. The universal rhythm is we are all in a city where it’s sunny at the same time
or we are all in a city where there is a hurricane. That’s universal rhythm. Individual
rhythm is I’m personally having a sunny day, even though it’s raining and that
everybody I talk to is going to be interested in what I do for a living, and that is actually
a custom calendar, so all that information is on conscious calendar. People can go there
and then they get into the back side and they can learn more about that. I just wanted
to distinguish those two things.
Anne Cleveland: That’s a great distinction. It’s really interesting. I’m wondering if
you could go back and talk a little bit about the nature of niches and how you look at
exactly what a niche is.
Kathleen Whalen: Yeah, I love to talk about this. So one of my fun examples I like to
give, because with this we are coming up on an exercise. Everyone can take out a
pencil or a pen and paper the good, old fashioned way, or type it on the computer, but
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let’s just imagine, we are going to use an example, that some is a dog walker for
business. Now, that’s very general. How can they even find beyond that a niche within
that? Well, there are many ways to focus on it, and these are general things that I’m
giving here not related to Vedic astrology right now, but it’s going to tie back in. So we
can focus on the product or service, the service here being walking the dog, but what
kind of dog does the dog walker take care of?
We can look at it by breed? Do they walk poodles only or Golden Retrievers? Break it
down to what kind of time, do they only do it at 8 AM every single day? Do they only do
it on the weekends? Do they only take small dogs? Maybe they have their ideal is to
work with Chihuahuas or they love the poodle, the standard poodle, and so you can take
this for your business and break down your product or service or all of them but start
with your biggie and take a look at all the different ways that you could actually describe
your ideal way with which to work with your product or service.
Then there is also focusing on the client themselves, like who are they and how do you
connect with them? And in this example if you are a dog walker, it maybe women only
or people who own two dogs, so you get double the pleasure of being paid twice. It
could be related to what neighborhood do people live in, if they live in the two
neighborhoods adjacent to you and close to the park. Or it could be related to picking
the neighborhood according to how much money people have, or it could be related to
dog show people only. So that is a way to establish instant rapport with the client or
with the kind of dog they have. We now have seven different ways that you could
actually create a niche within just being a dog walker.
PJ Van Hulle: Yeah, I love the way that you just break it down like that, and you went
through it kind of fast. So you can look at like the type of clients or the geographical
area or the type of dog in this case.
Kathleen Whalen: Right, exactly. So I started with the product or service, so in this
case, it’s walking the dog. So we focused on what kind of dog, what’s the breed of dog?
In other words, I’m trying to extrapolate to another example. So especially service-
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based businesses, people can say, “Oh, I can help everyone.” But really in actuality,
what does your product do? In this case when you are service-oriented, what does your
product do? Okay, so it’s walking the dog is the service, but it’s oh you have more time,
so it’s focusing on the benefits.
PJ Van Hulle: Right. The benefits that they get from using that service.
Kathleen Whalen: Exactly.
PJ Van Hulle: It makes a lot of sense.
Kathleen Whalen: Right.
PJ Van Hulle: So in terms of you mentioned by having a niche, you build rapport. Can
you say a little bit more about that?
Kathleen Whalen: Yeah, this is a unique view I have, too, and it was sort of touched
off by Sajen Raja. Thank you very much, Sajen, because I’ve been in Chinese medicine
for 20 years, the yin and yang of marketing, so niche is actually a way to instantly
market but establish rapport. The yin and yang of marketing, and there are free niche
notes that we are going to be giving away here but it includes some of these concepts
that solving the problem is really a more masculine approach to marketing. Not
everyone wants their problem solved, they want to find the right person to solve the
problem. So even if they could find an expert to solve their problem, they still may not
buy. Rapport is related to the yin aspect of connection.
So we have yang which is related to the action, the action of the service we give and the
results that it brings, and/or the product and the results the product brings, or it’s the
yin aspect of connection. And most of us individually think about how you buy, do you
buy based on relationship, or do you buy based on there, “the absolute expert best I’m
going to pay the most because they are going to solve my problem the fastest.” We are
all a combination of the two and it makes a difference if it’s the bubble we are buying or
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if it’s a $20,000 or $200,000 tractor, there is a difference in how we make these
decisions.
But the yin and yang of connection but also solving problem are two aspects of niche
marketing, so then we get to thrive. I’m sure you’ve been talking it quite a bit in this
seminar, but what is thrive. Thrive are all the places that we make connections with
people, that we can just say, “I’m an ultimate Frisbee playing attorney.” Boom! And so
I have a bunch of examples like this in the niche, in the nutshell niche.
Try some of these images on:
A marathon running doctor
Surfing mechanic
A dark chocolate loving hypnotherapist
Orchid expert accountant
So these are related to hobbies, but they add depths to who someone is. They are not
just an accountant, they could be a small business accountant or they could be an
executive accountant, and they could be a non-profit accountant. That’s another form of
niche. But they are an orchid expert so then they can actually connect with people who
are cultivating orchids and then as a result if we did this at every area of our life and
just expressing who we are genuinely we have so many arenas to create niches. So we
look for tribes of people because instantly we have rapport, and then when they ask
what you do, they are going to be much more inclined to listen to what you do.
Anne Cleveland: With this, I’m so interested in what you are saying because you are
attaching values to the name of an occupation. So an orchid expert accountant, you get
that right away, “Oh, and they are interested in nature or gardening or something like
that.” So you are going some much deeper into what people do and who they are, so
it’s excellent. I’m wondering, you were talking a little bit earlier about Vedic astrology
on finding your niche, and I’m wondering about how that really helps you zero in quickly
on your niche.
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Kathleen Whalen: Well, there are two different things we are talking about here.
Now, we are into the whole other arena. There are ways that we build rapport, which is
just who we are, and there is the two biggie. One is how do we make money, and two
is what is our rightful profession, and so we’ve described everyone on the seminar that
there are going to be three main areas that we make money. But I’m going to go down
a little bit here and give you guys an idea of all the possibilities, but there are really
three main ones that entrepreneurs and business people have.
So let’s start, for example, there is hourly work, so if somebody works in retail or you
only do hourly consulting. That is related to one domain in someone’s Vedic astrology
chart. If that has strength and is connected with other money making areas, someone
makes a lot of money doing this. There is the arena of consulting contracts in the area
of coaches, hourly work, project-based work, entrepreneurs, travel or what it’s worth.
This is related to one to two other areas in someone’s Vedic astrology chart. There is
wealth building. What I call automatic income, compounded interest. This is wealth.
That is money that makes money or dollars. You don’t touch it. You don’t have to
break a sweat. Then there is inheritance which has nothing to do with our profession.
Then there is windfall in lottery, again, probably not related to our profession. These are
other areas that describe our life, and some people have indications to get money this
way.
Then there is the area of speculation or stocks and investment. Some people have that
domain very strong, and that could be their profession or they make a lot of money on
the side, but they’ve got a regular day job and just have a meager salary but are able to
make a lot of money on the side because they are savvy in investment. And then there
is also salary job, which shows up very differently than for an entrepreneur. So we can
even see, “Hey, should I quit my day job or not?” And have been helping people.
You’ve got three of the four strong traits that right here you are not going to be able to
follow through and really fluffing an entrepreneur. The key to day job, and do a little of
this stuff on the side, but don’t get up the day job, so we can see this through
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someone’s chart, and as we can see there are some main areas that I described that are
related to how we make money.
PJ Van Hulle: So with that, you just kind of blew my mind there.
Anne Cleveland: I know it too.
PJ Van Hulle: In your chart, you can even see where you are more likely to make
money. If you are more likely to make money being an hourly employee in somebody
else’s business versus your own, versus having something on the side, versus something
fun and then investing, and you see that by looking at – what exactly are you looking
at? Like how do people figure out what’s going to work best for them?
Kathleen Whalen: Well, that is, of course, consulting a Vedic astrologer. You don’t
have to consult me. But the system itself describes this very clearly, and so there are
literally houses that describe regions of the sky at the moment of your birth, and then
there are where the planets were and then all of these energetic metaphors that when
certain things come together in certain combinations, there are strengths and there are
what I call talents where your abilities can actually show up and be completed, and if
those are showing up in areas of making money, you can make money through doing
certain kinds of things.
So we can see when somebody is going to be an admin crackerjack, admin assistant,
but they are not going to go out and be an entrepreneur versus somebody else who is
going to travel and be in import/export person, and you can see all of this and whether
it’s going to be good or not. So again when we get to the profession, so there are areas
of making money in profession. These two must come together if we are going to run
businesses for ourselves, so profession and money making, so people either have salary
jobs or they are entrepreneurs, or they need to just show up and do a regular work and
then try and make money at a couple of other places, like we can see how hard it’s
going to be, and there are different time periods of our lives.
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It’s not predetermined, “Oh, you will be for the rest of your life.” There are time periods
that this gets to lit up, so there are harder times than others, and we’ve all saw that,
haven’t we? So then there is your actual work, which is then related a bit to some of
what I was talking about before which is leadership executive. Are you an admin person
at a regular job? Do you do agrarian work? Are you an architect? Do you do sales and
marketing? Is it technical? Do you work on airplanes or architecture, math and
science? Do you sell through technology or do you seel face to face in brick and mortar?
We can even see this in food services, retail, fashion, counseling, healing profession.
These are all domains. They are literally houses of a chart, and then if there are things
all connected, then we can go, “Oh, I see, someone’s profession will be this. But oh
look, I see over here, they are going to make money somewhere else. If they are
connected, then we can make money through our profession.” Like a housewife, right?
Anne Cleveland: [Agrees]
Kathleen Whalen: Let’s be honest, we are not paid. We should be paid, but what,
$150,000 now? Is that what they say?
Anne Cleveland: At least.
Kathleen Whalen: Yeah, right, no money coming in so we can see the profession is to
manage executively an entire household, which are then in other things, but no money
coming in. But oh look, nice house, nice life, it’s okay.
PJ Van Hulle: Cool. We actually have a question on the blog from Jeannette. She
says, “Can you back to the part about the time a person is born?” She says, “I was born
around 3:30 AM. What does this mean?”
Kathleen Whalen: Lovely. So at 3:30 AM is going to put that your personal sun,
anyone born from about 1:30 to 3:30 AM, means that the sun was not out and so the
sun being part of how we interact with the world, being when we have the sun above us
we tend to be executive. Now, I found plenty of people, according to their ascendant
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and other things, they still get up on stages and perform, depending on their ascendant,
but that the intrinsic nature of where you are fed start coming back to being an introvert
or extrovert. So profession, and this is where it can get tricky sometimes because
somebody could be born at 3:30 AM, but it’s like they have to train and do all these
things and be in front of people and do all these stuff and it’s good for them to be in a
profession. It’s determined that this is a great way for them to interact with the world,
where their talents are shared, but intrinsically they may not get fed by it.
So at 3:30 AM typically means you have a depth to you and you get embarrassed not
through talking. It’s different than profession, different than making money or those
sort of things. It’s about your true nature and how you are either nourished through
interaction with the world or not.
Anne Cleveland: I’m just loving how you are opening the idea of where you get
nourished, where you make money, where you are most comfortable in the world, and
one question is coming up from me is, does the astrology also tells you here is a place
where you actually need to push through even though it’s more difficult, and here is the
place where you need to share the time when you need to go where there is less
resistance? Is there a sort of an indicator around that? Because sometimes things get
difficult but it really is our path.
Kathleen Whalen: Great question, and yes indeed we can see that, and so that’s
where this really becomes a beautiful guide because this is like, “Hey, is there going to
be light at the end of this tunnel? Is this worth it? Am I wasting my energy?” A lot of
people ask that, but then when I look at them, and I’m a truth digger, and so I have to
determine how much they really want to hear the truth because some people, if I say,
“Hey, it’s going to be tough. You’ve got to persevere for another year,” some people are
like, “I’m going to scrap it then.” But if I guide them a little bit, they are going to make
the whole year, they are going to make it through, and it’s all okay and you are doing
fine in your business.
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So we can definitely say when to lay low, and then what I do with entrepreneurs, too, is
we talk about when to raise rates, when to raise rates, when to go on vacation because
if it’s not moving, why buck the system?
PJ Van Hulle: Totally.
Kathleen Whalen: So vacation in the downtimes or if you are not vacationing, you
know that you have to work four times as hard to get three-quarters the amount of
clients or deals or jobs or whatever. You just know that, and then at the good times,
here is a biggie, I’m giving away a secret here, so if any Vedic astrologers hear this, this
is one of the things I use is that depending on someone’s ascendant, when we are
coming into the time where it’s going to be rocking, which either a year at a time for
some people or one to three months every year, we don’t wait until business start
getting good, you raise your rate or you repackage things right on the money two weeks
before you are about to hit the good time because people who have a two0 to three-
month arc every year that were good, most people can see they got an arc and then
they got a quiet time and then it kind of comes back up.
About 40% of people in the world, this is their pattern, and so most people when they
get into the good month, they go, “Oh look, everything is happening.” And then the
second month is really good, and they are like, “Oh, I think I’m going to raise my rate.”
And then that third month, things is good because they always do. Because there are
indications related to profession where things go quiet and then they think, “Oh God,
people want to wait because I raised my rate.” You raised your rates two months
before, you make some money in those two months and you’ve gone on vacation on the
third month.
Anne Cleveland: I love it.
PJ Van Hulle: Right. Also, I know that you were talking about the money indicators in
your chart in terms of hourly work versus consulting versus wealth building. I know you
also talked about profession. Did you say everything that you wanted to say about that?
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Kathleen Whalen: Good question. I believe I have. I mean, there is always more to
say about that, but mostly because I think we are speaking with entrepreneurs, I just
want to stay on track. I think the think I would add is that in the wealth building and
speculation areas, this is where I actually see a lot of people in the internet marketing
world have great connections because they can create an e-product. They can create
things. You break a sweat initially, but then once it’s out there, you have the product
and with less effort you can then continue to make money. There might still be another
health indication where you need to do some marketing. But the product is created.
You don’t have to create it every time like in essence a counselor or a health care
practitioner that see someone every single hour and he tweaks it. You are progressing
forward, of course, but it’s a different style of how money is made.
Anne Cleveland: Interesting. I am curious about what your sign reveals about how
you can successfully market your business.
Kathleen Whalen: Biggie. A couple of different things here. There will be time
periods where actually, certain words, and this is about the resonance again about the
astrological weather and so literally you are a radio and so who you are in your chart
has an energy to you and when you speak certain words, your tribe or like-minded, or
better yet, money paying clients can find you. And so when we combine certain sounds
with marketing language connected with the money making places, so I do this by
metaphor. I end up connecting it by a metaphor.
So when someone of a certain ascendant has Venus connected with our profession and
then Venus is doing something tremendous in the sky at the time, and this happened
last year, I said, “Oh, for about 30 to 40% of you people out there, the word shine and
glimmer and sparkle, and I had put all these words out there on an older site, on some
town center, I put all these words out there for people saying, “The marketing sounds
for now, the themes are these.” And then a colleague ended up putting out a film called
Shine at that exact time. So these metaphors are out there that people go, “Oh, the
energy is there.” And then they are attracted to the astrological weather of the time.
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By knowing this, you can then connect with people more quickly and then you can also
determine what your radio frequency is, so there is resonance. I don’t know how clear
that one was, but…
PJ Van Hulle: Yeah, it makes sense. I remember when you were talking to me about
like the Prosperity Retreat program that I have like even there were certain times that
just using the word retreat was going to be like a very appealing words about that.
Kathleen Whalen: Right, resonance is what was going on for you.
PJ Van Hulle: Yeah, we have a comment on the blog. By the way, and we are
covering a lot of information, so there is actually a handout that goes along with this talk
called Niche Notes, the Yin and Yang of Finding and Marketing to Your Niche that has
some of the things we’ve gone over really quickly. So you can get that at
RealProsperityInc.com/tnc, scroll down to the box with Kathleen’s picture and click on
the link and you can download that handout for free.
Kathleen Whalen: But then we are talking birth times and seasons, too. So winter is
very different than noon in summer, and so yes, we can go through it. What I’ll do is I’ll
quarter the day. How does that sound?
Anne Cleveland: Great.
Kathleen Whalen: So we’ve got from about, let’s say, 11:30 PM through
approximately 3:30 PM which gives variations of what I had described for Jeannette. A
lot more introvert energy about how you are nursed. Then we have just the predawn
time and through sunrise depending on the time of year. So think about what time of
year you are born and then you can actually go in and look, I mean it comes up on
someone’s chart to be able to see exactly when the sun rose so we can see on that day
whether someone is born before or after the sun rise. So again, when you think about
what happened before a sunrise, we have that purple sky and we have the glimmer of
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light of where the sun actually rises, and then there is the brightness of light as the sun
rises.
When we get really just born just after sunrise or just before and just after sunset, there
is a quality of light that is dealing with transformation and the possibility, so this
becomes a great talent in someone’s life. So sometimes they actually are healers.
Usually at sunset, people often deal with other people’s suffering. There is a quality of
being able to deal with the unseen when the sun has set, when it just set. This is a
strong quality in someone’s life, or transforming things, taking a business and turning it
around.
When we are dealing with the predawn and the dawn time, it’s a different quality of
hope and promise and clarity. When we are just right at the dawn time, things are
sometimes hard to see. We will be out. Can you imagine the times you’ve been out
driving at that time? There still can be sometimes shadows and so there is hope and
promise and some forms of clarity but also sometimes we have to work on having more
clarity in our life.
Then we’ve got post-sunrise and the building sun before it’s gets hot, especially in India
where this came from. So these metaphors do come through from a very, very hot
country, and so the rising after that has happened, then people have a building energy.
We haven’t even talked about the moon. The moon is the most important thing in the
Vedic system. So we are just talking about a quality about how you nurse yourself, how
your immune system is, your sense of vitality and how you interact with the world. Your
moon has to do with a different quality of who you truly are, and every single planet
does, so all of these gets tied together. So I just want to throw that out there.
Then as we come to the rising sun in noon, we have the sun overhead. So it is hotter,
but it is much warmer, there is more activity. If we are talking siesta time at 2 PM to 3
PM, that can get pretty darn hot, and so these people tend to have a lot of fire in them.
They is usually a lot of passion and intensity and drive, depending on what season and
what the other planets are. So they often can be executive energy, but if it’s not an
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executive, they are a work horse man, they can just keep going and going and going, or
have a drive or a passion or tend to push through things.
First is when we have a sunrise birthday, they are usually very gentle people. They may
have a great vision and can still be a workhorse, but there is a gentleness. Think about
the light itself. It’s very strong in midday, and then have the evening hours going into
what we were talking about before, which is starting to not be seen as the sun goes
down on the other side. And then we have the evening hours, again depending on the
season, is it a long summer day with twilight, or is it a cold winter day with clear, clear
sky? How was it on the day you were born? All of these come through.
Anne Cleveland: I know you talked already a little bit about money, but can you say
what these three money indicators are in your chart about getting maximum profits?
Kathleen Whalen: Oh yes. Okay, so how to do this without looking at each individual
chart?
PJ Van Hulle: You can pull up mine. I don’t mind.
Kathleen Whalen: All right, I’ll do that just so I can speak generally, and thank you
for that permission. Oh, I know what I’m going to do. All right. Okay, here is an
example. It’s not PJ’s, so I’m choosing someone else. So for example, remember at the
beginning when I mentioned I knew that I could money through my voice, again the
second house of someone’s chart has to do with those nourishment, but it has to do with
what we acquire to fulfill our life purpose. That can be money. That can be information.
That can be objects. That can be family. That can be friend’s nourishment. That
second house is often related to hourly work and satisfaction with it.
So depending on what is in someone’s second house, we can see some people have big,
big, big second house so they either have eating issues and/or they can make money,
but sometimes with their certain indications, they may or may not even be happy with
that. We know plenty of very wealthy people who maybe aren’t so happy, and we can
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see when someone maybe has small but steady income and they are very content, or
they are very tight fisted. So we can see how money comes in and we can see how
money goes out even. That’s related to a different house, how money goes out. So that
has to do with nourishment which has to do with food. So income on that case has to
do with sort of the every day, roof over the head, food on the table, these kinds of
things.
So when those indicators are strong, we usually see either people make money through
their voice, through sales, and/or sometimes in the food industry, but this is all related
to the metaphors of the planet and how does they connect. It’s very complex. The
system is very complex, and no insult, but a little more complex than the Western
system in a lot of ways. So we can see all of these energies come together and describe
what’s going on in the second house and how someone will make money there.
When we see a very strong house of contracts of sort of project based work, which
consultants do, even coaches, even healthcare workers do this, that has got to do with
relationships in the seventh house. Most entrepreneurs are very good at relationships.
Even if it’s just through email, even if we are an introvert who is a radio host or is a
behind the scenes person, we can still be a behind the scenes person and be a great
entrepreneur. So that seventh house has to do with contracts and making money,
sometimes with travel and having to do with interaction with a lot of different people,
lots of relationships.
When that is strong and connected with profession or money making, we see
entrepreneurs doing very well. Most importantly, when we get indications of timing,
either a planetary cycle you personally are running or major good planets, that’s your
Jupiter coming opposite you, it will be a good year that year. So I’m looking at
someone’s chart and it’s like, “Oh, I see Jupiter is in the house of wealth and it’s going
over a major indication of what’s going on in the person’s life.” So they are becoming a
social media expert and are on the verge of exploding and changing the world of social
media and the world of creating tribes through how people interact, like literally game
changing.
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So I can see that this is going on in this person’s life because it’s going through the
place of tribe. We have expansion in the place of wealth building. We have expansion
and connection with bigwigs. Now, I see this in a number of different ways, and there
are about three people I’m thinking of right now, and so some of them are establishing
speaker associations and having huge expansion in their “tribe.” Is this helpful?
Anne Cleveland: Very helpful.
PJ Van Hulle: When I hear you talk about this stuff, where I go with it, it’s like, “Oh
God, it’s so complicated.” Like I just wanted somebody to look at my individual chart
and explain my stuff to me so I could just ahead, and so that’s why I ended up hiring
you. So for people that are kind of like overwhelmed trying to figure it out for
themselves, can you tell them how to get in touch and just do a niche blueprint with you
because I know, you know.
Kathleen Whalen: Oh, gladly. Yes, thank you for that. Yes, my email address, and
which I am fine to have on the recording, is [email protected], and I’m giving you
my direct line, folks, and I do specifically business sessions as well as sometimes people
ask those relationship questions and things like that, but it’s all based on time and
because we are talking about this, I’m going to say I’m very focused on business,
wealth, profession and niche to be able to describe very specifically, literally the kinds of
people to interact with. So sometimes we will zero in on what a profession is and then
say, “You know what, you are going to go to the country club and actually meet people,
even though what you do isn’t related to that because I can see that that’s where it’s
happening.” So that is one of the great ways that you can get specific support.
So feel free to contact me directly or go to either the ConsciousCalendars.com, I believe
there is contact form there as well as VedicAstrologyGuide.com. Contact me that way,
and I’m more than happy, and the secret word, so say niche somewhere in there or that
you found me through this and that way I can know you came through this wonderful
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symposium. It’s been just a delight to talk about this, and as you can see I love to talk
about this, and it’s broad and yet we can get very specific on how to help individuals.
PJ Van Hulle: So for the people who are thinking like, “Oh God, I’m scared to contact
her because she’s going to charge me a $1,000,” like can you talk about your rates like
what it would cost to have you like go through the niche blueprint with somebody?
Kathleen Whalen: Gladly, thank you. Yes, for 90 minutes, I give a discount of a $160
and I’m only a $130 an hour, and so I feel it’s so important to take extra time especially
with the first session. It doesn’t matter what kind of session it is, so that we can cover
everything and I give you jam-packed information, recorded, of course, and then you
can listen to it many times, and then we are drawing in an extra special that if you have
come to me through this connection, I’m also going to give people an extra 20 minutes
free follow up which I charge $55 for that as a special only for first time clients, but it’s
really valued at I think $90 or $95 I charge you for my actual time. So I just wanted to
really give you guys support and I find that follow up will make a huge difference
because you get to listen to your session and then anywhere from two to four weeks
later we have the 20-minute follow up and you get to just go, “Okay, here is my
question, bam, bam, bam, bam,” and all I need is the birth date. I don’t need anything.
I don’t need to know your questions or anything because as I draw up your chart, I
know what your questions are.
Anne Cleveland: Yeah.
PJ Van Hulle: Now, that worked really well for me. So just to be clear, it’s a $160 for
a 90-minute session. They will get their chart, you will go through it with them in terms
of their business, their niche blueprint, their money indicators, and then the bonus for
being part of this call is not only do they get the discounted rate, they get it for a $160,
but they also get a 20-minute follow-up session with no additional charge, which is cool.
But actually, you charged me, but that’s fine. It’s really all worth it. What I did was
after we went through, I wrote down all my questions and I was particularly interested
in like when should I book certain events and websites and stuff like that. I think I
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asked you some relationship questions, too, but I found that format works really well for
me. So just to be clear, instead of trying to figure this out on your own, for $160 you
can just get it done, and what I like about it is in 90 minutes, Kathleen can just cut
through all the confusion and say, “Here it is.” So I think it’s totally worth it and I really
appreciate you for doing that for our group. It’s really cool.
Just so you know, behind the scenes, I’m going to pull back the curtain a little bit,
Kathleen isn’t somebody that’s like on the circuit offering this to all over the place, like
this is the only time she’s done this. So know this is something very special and I hope
you take her up on it.
Anne Cleveland: Yeah.
PJ Van Hulle: Yeah, go ahead.
Anne Cleveland: I wanted to say the same thing that it is so very special and it’s what
I’m getting the impression of is that you set an appointment with you and you can just
laser in on what people’s questions are just quickly like you said without even the
person having to ask. You can actually zero in on what they are probably going to ask
anyway, and I love that.
Kathleen Whalen: Exactly, and it’s not divination. I’m not a Tarot reader. This is the
nature of Vedic astrology mixed with my personal practices that I do, and a good Vedic
astrologer can do this, but I do have this particular niche where I help conscious
business owners. Not everybody goes in with such detail, but I love it.
PJ Van Hulle: That’s super cool. We have a comment here from M, and I’m not sure
what your full name is because it’s just showing M on this that says, “This is fascinating.
I’ve never heard of this particular kind of astrology. My sun sign is Pisces, rising sign is
Virgo and Earth sign is Taurus. I’m deep in trenches with trying to figure out how to
express myself in a clear and try to have a six-figure business that’s sustainable since
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I’m newly married and would like to have my business online while starting a family.
Thanks so much for sharing.”
She’s been on a few calls, and thank you for coming back on and sharing with us and
commenting on the blog, we appreciate it. If you have specific questions, please post it
because we have a few more minutes with Kathleen where we can grill her for
information.
Kathleen Whalen: All right.
PJ Van Hulle: And Kathleen, I know you’ve been really meditating on this and chewing
on this and knowing this call was coming. We’ve been talking about this for a few
months, and we are starting to run out of time, so is there anything that you want to
make sure that we cover before we move forward?
Kathleen Whalen: Well, as we come full circle, there is Vedic astrology chart, and let’s
be honest, unless you are 18 years old on this call, there are portions of your life where
you know you find joy, and it’s those areas that I really want to encourage everyone.
Think about how you find nourishment. Think about where you find joy. If it’s just how
you choose your vegetable at the supermarket, you can actually connect with a
vegetable person, the fruit person at the market, and they may actually give you some
kind of a lead in your business. So trust in that flow because that is really what life is
about and that’s what our profession is about. Especially when we are entrepreneurs,
it’s following that flow and cultivating relationships because the vegetable person may
not be your client, but who knows who they know? You really don’t know these things,
and so just follow that energy of what you love to do, taking walks alone in the park or I
use the sailing.
As you cultivate these things and connect with people who you find instant rapport with,
this translates in the social media world by being more genuine in who you are because
the world needs it. The world needs you in what you have to offer and however you are
meant to offer it, so please do that.
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Anne Cleveland: I love that. I was thinking last year I was just really noticing how
much I love to cook, and I realized that when I need to just break away from working
and getting things done, all I have to do is start cutting vegetables and I’m so happy.
So I was just thinking what you are saying. Just taking that time to really notice, and
that takes some practice to actually notice when you are really happy.
Kathleen Whalen: It does, and then sometimes these things lead to either connecting
with people over food and then because you are happy, you are vibrating a certain way,
and then the foodies are talking and before you know it, somebody needs what you were
selling, and so you just keep following that energy. But I also think of it like on public
TV. I believe it’s a national program in the US that there is a doctor now who 20 years
into his career went off and became a culinary chef, and so again we get that image,
and so he has created DVDs and so he’s got like a Rosemary chicken dish, and there is
like a compound in Rosemary that can actually help prevent Alzheimer’s. So he made a
Rosemary chicken dish so you get information and you get the food and you get the
recipe and he’s a doctor who is a chef.
Anne Cleveland: I love it.
Kathleen Whalen: Right, so follow those passions, whether you would be creating a
product in that area or you just connect with people because you are foodie or you get
nourished by being alone doing certain things. By doing that, then it allows you to be
much more aware so that then when you go out into the world from doing your quiet
nurturing thing, you then can actually joyfully meet people, and that then will allow your
talents to flow. Oh, I’m sorry, I do want to add something.
Anne Cleveland: Please.
Kathleen Whalen: So there are areas of profession. Those are related to the karma
houses, not as in karma the effects of something we’ve “thought or done before,” but
rather karma means action. So there are domains of our consciousness related to
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money. There are domains of consciousness related to action, what we are meant to do
in the world, and then there are areas of purpose and those are actually called Lakshmi
signs. Lakshmi is the goddess of prosperity. Prosperity and purpose are connected, not
so much as in, “Oh, money hand over fist,” but rather when we are fulfilling purpose, we
are abundant and some of us, most of us, I’m guessing most of the people on this call
have action connected with purpose somewhere in our life, and when these come
together, these great yogas. Yoga actually means union and Vedic astrology, I forgot to
mention, guys, is a sister sign to yoga, ayurveda, which is the healing science of India
and I in Vedic astrology or Jyotisha, the light that comes through and shines light on
your path.
So each of you have yogas, areas of union for purpose and talent. I call it talent
because of the skill set that’s gets used in your consciousness, in your being, and when
these come together, we have full flow of purpose and abundance and prosperity.
Anne Cleveland: It sounds like what you are talking about is what a lot of people have
talked about on these calls is that sweet spot.
Kathleen Whalen: Oh, there it is, yes.
Anne Cleveland: So where it all comes together.
Kathleen Whalen: Exactly.
PJ Van Hulle: So if you could, I’m curious, Kathleen, like what changes for your clients
once they find this clarity?
Kathleen Whalen: I think some of the biggies are my talent is in validation, where the
suffering is and where the ease is, and it’s not that we ignore the suffering, it’s that we
have context for the suffering. We explain it, and that again the light at the end of the
tunnel, are things going to shift soon? How are they going to shift? And so just
sometimes by knowing we can calm down in the moment if we have anxiety or fear or
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not knowing, and it’s again not about prediction, but rather validation, “You know, hey,
the last two years have been really, really rough.” And so validation is one of the
biggest things, and what I personally do is I tend to inspire, and so people tend to get
excited about their lives even if they are in a really rough time. They tend to get really
excited because we can point out where all the promises and where all the talent is, and
where people are supposed to put their energy so that you can gain more fruits.
We are a field of orchard. We are an orchard, and some of the trees are going to bear
more fruit than others, and if we only have so much water which is life force and energy,
which ones are we going to water? We are going to water the ones that will tend to fruit
more and then we are going to gently just take a little bit of the water and give it to the
other ones because over time they are going to turn around when we hit the rainy
season in summer, and we focus on where we can have the fruits and then we can alter
our consciousness by expressing effort in our more problematic areas of life, but just a
little bit. Just a little bit to nudge that along. We focus on where we can have
movements and hope and express ourselves in the world.
Anne Cleveland: I just want to say if anybody has any inkling to have a session with
you, they have to do it. It just sounds so fantastic.
Kathleen Whalen: Oh, thank you. Yeah, I so enjoy my work and I just so am touched
that you wanted to have me on this call because you guys have been so great, and as
you can see, it’s a big topic and it can be general or it can be specific, and so thank you
for walking this along with me and letting me share this ancient and pretty out there
wisdom with people that I think is really powerful.
PJ Van Hulle: But the reason we really, really wanted you to be a part of this event is
because you come at it from such a different approach, and we wanted through this to
approach the whole conversation with niche in enough different ways that by the end of
it, one of those just lands for people where they are like, “Okay, great. I got it.” And
this might be it for some of them, and so that’s why we really, really wanted you to be a
part of this because it’s such a different way of coming at it.
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Kathleen Whalen: Thank you so much.
PJ Van Hulle: And if you would really like to just cut through all the resistance and get
it dialed in in a short time, email Kathleen about getting a one-on-one session. Again,
that’s [email protected]. And do you have anything else?
Anne Cleveland: No, I just want to thank Kathleen for everything that you’ve shared.
I’m so glad that we were able to do this.
Kathleen Whalen: You are welcome.
PJ Van Hulle: All right, thanks again and we will see you on the blog.
Anne Cleveland: All right, bye-bye.
End of Audio