Discover Why You Should Be Optimising Your You Tube Channel

Here’s Why You Need To Optimise Your You Tube Channel

• Why do you need to optimise your You Tube channel? Because it is the face of your brand on You Tube.

• You wouldn’t pay a good price for a piece of art and then stick it in a cheap frame would you? So why pay for a Video Production and put the video on a non-branded, non-optimised You Tube channel?

What You Need To Do

• What you need to do is create a cohesive

and compelling experience for your channel visitors so that you can build

your audience and turn non-

subscribed viewers into subscribed fans.

Here’s the difference between an optimised You Tube channel and a non-optimised channel.

An non-optimised, non-

branded You Tube channel. As you can see, it looks

very plain and not very welcoming for viewers. This channel will not

encourage people to browse your

channel or subscribe.

An optimised You Tube channel. As

you can see, it looks a lot better and will be more

effective in encouraging

people to subscribe. It

providing a more user friendly

experience for viewers.

You Tube Channel Optimisation helps with

• Channel Views• Channel Discovery• Subscribers• Views

You Tube Explains:

“A well organised channel page and

robust channel meta data will make your

channel a richer destination for both

current and potential subscribers”  

How To Optimise Your You Tube Channel

• The way to optimise your channel is by developing an effective channel strategy,

which:Communicates what your

channel is about Gives viewers a reason to keep

returning

A Few Tips

• Channel Name – pick a short, memorable channel name that relates to your brand identity. This will appear widely across YouTube, in searches and suggested channels, so make sure it’s the best representation of your brand.

• Channel Icon – upload a square, high-resolution image to be your channel’s icon. This image will be your channel’s icon throughout – a great branding opportunity

• Channel Description – This is found in the in the ‘About’ tab. It’s important to highlight your most important content upfront as it appears most frequently across You Tube.

• Channel Banner/Art – This is the banner at the top of your Channel and is your channel’s primary branding across all devices. It’s important to use this to reflect your branding and personality.

• Links - Add your website and Social Media Links to the ‘About’ tab. These can also be overlaid so they show on the Banner.

Here Is Our You Tube Banner

Organising Your Channel

• Like your website, you need to ensure that your visitors can

easily navigate your channel.  • The videos on the channel

need to be both visually compelling and also engaging.

How To Organise Your Channel

• Create Sections - these sections function as the main organisational tool for your channel. It is the sections that make your channel easy to browse. Use them to organise your best content or even to curate other channel’s content

• Create Playlists - use playlists to group similar videos on your channel and allow your viewers to sit back and watch the playlist.

• Organise content that is meant to be viewed in order. This is a great way to encourage people to view several videos in a series.

Other Ways To Optimise

• There are many other ways to optimise your channel. This includes using meta data.Keywords, descriptions, tags, annotations,

playlists, transcripts, captions and more. • Here’s a link to a blog that I have written

covering ’How to Apply SEO Key Words to a Video on You Tube in 10 minutes’.

A Checklist For Optimising Content Make sure your channel, description and icon are

optimised for discoverability. Use Playlists for your videos. Get your meta data in place! Use titles, tags and video

descriptions that will work for you Create Custom Thumbnail images to make clicking on your

videos irresistible! Include annotations in your videos – these will encourage

viewers to take certain actions. Consider also featuring channels that your brand supports

on your own Channel.

How We Can Help

• Our You Tube Channel – You can find a whole host of useful ‘how to’ videos on our You Tube Channel. We’d love it if you subscribe while you’re there – we produce regular video content that you’ll get to view and gain valuable information from.

• Video Production – The best way to gain more subscribers is to upload regular video content that will keep your viewers engaged. We can help you by working with you to create and produce videos that will do exactly that.

Video Marketing

• We have a number of Video Marketing Packages that are available.

• These packages include: Optimising your current You Tube Channel or Creation of

a new Channel Uploading and fully optimising Videos, adding metadata,

including transcripts, captions plus much more Pay monthly packages which are great for creation of

regular Video content – with or without Video Marketing

Contact US

• Why not give us a call? You can have a chat to one of our friendly team and discuss either Video Production, Video Marketing or both.

• We’re happy to take a look at any Videos you already have and will give honest critique with tips about how they can easily be improved.

• Give us a call on 01488 71314 – no obligation, no hassle, no pressure!

Connect With Us On Social Media

google.com/+Gingermultimedia

https://www.facebook.com/GingerMultimedia?ref=hl

https://twitter.com/GingerVideo

uk.linkedin.com/in/neilginger/

http://vimeo.com/channels/ginger

https://www.youtube.com/user/gingerphotos