WEB TO PRINT
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WEB TO PRINT
Why• Standard Printing becomes commoditised
– “If you are not any different then you better be the cheapest”
• Surviving in a commoditised market– Drive down costs (not price), differentiate, or “Sticky Solutions”
• 24/7 Connected World– Quick Answers, Always open, reduce costs of interactions, stay relevant
• Cash Flow• Create new business paradigms
– Communication Business ?– Logistics Business ?– Marketing Business ?
• Implementation– Change management is an important part of the process– Discovery and Statements of Works important to good process– Need to stay focused on getting systems utilised
How
• Implementation– Change management is an important part of the process– Discovery and Statements of Works important to good process– Need to stay focused on getting systems utilised
• Customer Hosted Systems– Have in house IT staff– Organisation Policies– Existing in house web systems
• Cloud Based Systems– Quick Start Up Time– No need to have extensive IT staff– Upgrades Easy, always on the latest version
How
Selling Print over the
Web
Ad Hoc
Catalogue, Non-Print, Kits
Design, Personalise, Cross Media
Analytics Reporting
Smart Sign
WHAT
Manufacturer of Electrical Equipment•100 plus data sheets for product lines•Data sheets subject to change•Network of Dealers across Australia
# 1
Manufacturer of Electrical Equipment•100 plus data sheets for product lines•Data sheets subject to change•Network of Dealers across Australia
“Print” Provider• “Virtual” Warehouse for Datasheets•Dealers log into printers web site via link•Print, Personalisation, and delivery of datasheets•Statistics back to customer’s marketing department on usage.
# 1
# 2Car Manufacturer
• Follow up letters & survey to recent buyers• Thank You letter & gift to survey respondents•Network of Dealers across Australia• Provide dealers with marketing collateral•Generate service reminders
# 2Car Manufacturer
• Follow up letters & survey to recent buyers• Thank You letter & gift to survey respondents•Network of Dealers across Australia• Provide dealers with marketing collateral•Generate service reminders
“Print” Provider•Mail out of thank you and welcome kit•Collects survey responses and sends letter/gift• Provides dealer network with collateral• Provides dealer network with direct mail capability
Car Manufacturer (Truck Division)• Wanted to drive revenue through sales of extended warranties
on trucks• Limited resources inside marketing department
# 2A
Car Manufacturer (Truck Division)• Wanted to drive revenue through sales of extended warranties
on trucks• Limited resources inside marketing department
“Print” Provider Mail /Email out of extended warranty to truck owners
• Truck owners responds via web site or forms• Provider takes payments via web site• Takes a commission on extended warranties• Transfers money back to car/truck company
# 2A
Alcohol Distributor– Competitive sales environment– Wants to increase sales through Cocktail Promotion– Needs to localise collateral whilst maintaining brand integrity
# 3
Alcohol Distributor– Competitive sales environment– Wants to increase sales through Cocktail Promotion– Needs to localise collateral whilst maintaining brand integrity
“Print” Provider– Distributor’s Field Sales order direct from printer.– Printer ensures colours and brand integrity.– Localises prints using VDP technology– A way to help lock the competitor out
# 3
Training Company•Course content can change with updated information•Number of course participants change per session.•Requires manuals, name tags, & place cards•Delivered to contract trainer, no central location
# 4
Training Company•Course content can change with updated information•Number of course participants change per session.•Requires manuals, name tags, & place cards•Delivered to contract trainer, no central location
“Print” Provider•Stores training material on line.•Creates training kits and sends to requested location•Personalises training manuals & materials to student & company.•Variable cost base to training company
# 4
Retail Company•HQ sets in store marketing templates, local store can customise•Local store orders business cards and new staff kits from HQ•Kit comprises manuals, name badge, business cards & uniforms
# 5
Retail Company•HQ sets in store marketing templates, local store can customise•Local store orders business cards and new staff kits from HQ•Kit comprises manuals, name badge, business cards & uniforms
Printer Provides•Prints general and customised marketing pieces via w2p•Creates On Line Kit for new employees•Maintains inventory of non print items
# 5
What to do next ?
Talk to your customersLook for opportunities
Watch competitorsTalk to suppliers
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