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Discover, Define, Deliver - a workflow to create successful digital products

Apr 12, 2017

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Engineering

stx-next

  • A workflow to createsuccessful digital products

    DDD

    Dominik OslizloVP of User Experience

  • VALUE

  • THE CHALLENGEof turning great ideas into great software

  • Great idea Great software

    THE SIMPLE PLAN

  • HELLO PLAN, MEET REALITY!

    Great idea Just software

  • Why is it so hard to achieve?

  • THE TREE PROJECT EVERYONE KNOWS

    How the Clientdescribed it.

    How theProject Leader understood it.

    How the Analyst designed it.

    How the Developerwrote it.

    How the Business Consultant

    described it.

    How it was documented.

    What operations installed.

    How the Client was billed.

    How it was supported.

    What the Client really needed.

  • THE TREE PROJECT EVERYONE KNOWS

    Everything is described in the doc.

    Are you sure this is what they want?

    Yes.

    It would not swing, so I fixed it.

    Bravo!

    Works for me.We used cutting-edge tech!

    It needed thaaaat much work. Really!

    Where is the documentation?

    Here, but its outdated

    This is what we can do on the server they provided.

    Look, the bugs ate the tree!

    You got it all wrong!

  • Even the tree project can be done right.

  • Yes, we need to be on track.

    Lets avoid any possible miscommunication.

    And then, step by step we will progress to the final product.

    And lets use this as MVP. The functionality will be limited, but you will get it sooner.

    The tree project could be done right using dialogue:

    Lets skip this one, too much implementation risk.

    Agreed.

    No, no one is going to use it!

    So, this is what we want.

    Maybe like this?

    And this one has no business value.

    Nice, but it will cost a fortune to develop!

    Ok, lets find a better way to do it.

    I believe we have a match!

    Yes, this is a good plan!

  • Lets apply it in real life.

  • What are the user groups?Which groups are most important?

    What are their expectations?How can we fit these needs?

    How can we convince them to use it?

    Questions asked before project starts

    How much will development cost?Is this price fair?

    Can it be done cheaper?Will there be additional costs?

    What will be ROI?When will it be ready to launch?

    Can it be done?Will they develop what I really want?

    Will cooperation be good?How to avoid reworking?

    Will best technology be chosen?How to speed up the development?

    BusinessUsersTechnology

  • Will it be successful?

  • A successful digital product is supremely developed,

    makes users happy, and gives high business value.

  • Technology

    Business

    Users

    Digital Product

  • Technology

    Business

    Users

    SuccessfulDigital

    Product

  • THE METHODHow to make it happen?

  • Delivery on schedule

    Productionroadmap

    Feature set oriented on

    business goals

    Business

  • Delivery on schedule

    Productionroadmap

    Feature set oriented on

    business goals

    Business

    Agiledevelopment

    Tailored technology

    stack

    Feasibilitycheck

    Technology

  • Delivery on schedule

    Productionroadmap

    Feature set oriented on

    business goals

    Business

    Knowledge about

    users needs

    Performancecentered design

    Iterativeimprovement

    Users

    Agiledevelopment

    Tailored technology

    stack

    Feasibilitycheck

    Technology

  • Delivery on schedule

    Productionroadmap

    Feature set oriented on

    business goals

    Business

    Knowledge about

    users needs

    Performancecentered design

    Iterativeimprovement

    Users

    Agiledevelopment

    Tailored technology

    stack

    Feasibilitycheck

    Technology

    D1

    D2

    D3

  • AGILEDEVELOPMENT

    WORKING ON DETAILS

    FORGINGTHE VISION

    D1 D2 D3Discover Define Deliver

  • FORGING THE VISION

    1-2 WEEKS

    D1Discover

  • D1:DISCOVERY | Brainstorming

  • D1:DISCOVERY | Workshop

    Clientsidea

    Discovery workshop

    STX Nextexpertise

    POUXDev

    Users

    Technology

    Business

  • D1:DISCOVERY | Product Vision

    Target group Needs Product Value

    What market segment does it address?

    Who are the target users & customers?

    What problem does the product solve?

    What emotions does it evoke?

    Which benefit does it provide?

    What product is it?

    What makes it desirable?

    What will be areas of unique value of this product?

    How will the company make benefit from the product?

    What are the business goals?

    What the business model will be?

    Is it feasible?

  • D1:DISCOVERY | Story Mapping

    MVP

  • D1:DISCOVERY | User Personas

  • D1:DISCOVERY | Conceptual UI

  • D1:DISCOVERY | Architecture

  • D1:DISCOVERY | Tangible Artefacts

    UserPersonas

    BasicWireframes

    Basic Product Roadmap

    Specific Technical Requirements

    Idea+

  • D1:DISCOVERY | Result

    Technologicallyfeasible

    Adapted to users needs

    Businessoptimised

    Idea+

  • WORKING ON DETAILS

    1-2 WEEKS

    D2Define

  • D2:DEFINITION | Progressive UX Design

    Conceptual UI from D1 Low fidelity UX design High fidelity UX design

  • D2:DEFINITION | Production Plan

  • D2:DEFINITION | Best Team ever built

    DEV

    POSMQA

    UX

  • D2:DEFINITION | Architecture & Technology Stack

  • D2:DEFINITION | Tangible Artefacts

    Detailed Wireframes

    Production Plan

    Architecture& Technology Stack

    Best Team ever builtSTX Next

  • Based on refined estimate

    AGILE DEVELOPMENT

    D3Deliver

  • D3:DELIVERY | Agile development flow with UX

    Development

    Future sprintCurrent sprint Future sprint

    Ready for development

    Ready for development

    UXDesign

  • SUMMARY

  • DDD | Business benefits

    Business Value Optimisation

    Reduced Risk

    Improved Cost-to-Profit Ratio

    Optimised Time to Market

    Less or No Rework

  • UNDERSTANDING

  • TRUST

  • VALUE

  • THANK YOU

    D1 D2 D3Discover Define Deliver

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