Discover 5 Strategies Used for Content Marketing for Small Business

Discover 5 Strategies Used for

Content Marketing for Small Business

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Introduction

5 Strategies Used for Content Marketing for Small Business

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Table of Contents

Most start up businesses are struggling to create public awareness.

Advertising through the use of multimedia sources can be expensive and costly.

5 Strategies Used for Content Marketing for Small Business

However, web content marketing provides an alternative way that is both effective and low-cost.

If done properly, it can drive traffic and build awareness for your business in no time.

5 Strategies Used for Content Marketing for Small Business

Content Marketing is creating and sharing of content to attract and engage your target audience.

Many businesses have already started by writing articles for their website.

But not all have been successful on getting their web content found, absorbed and shared.

5 Strategies Used for Content Marketing for Small Business

Five Effective Content Marketing Strategies

5 Strategies Used for Content Marketing for Small Business

1. Planning and Organizing Your Content. 

Outline your topics ahead of time.

Here are some ways to gather topics that you can develop into relevant web content:

◦ Brainstorming with your team to get more creative inputs.

5 Strategies Used for Content Marketing for Small Business

◦ Be updated and informed with what’s going on the news that are relevant to your business industry.

◦ Utilize your website analytics to check which pages are most viewed as well as the types of content that your visitors are searching for.

◦ Breakdown your presentation or interview and consider writing into multiple blog posts using your key points and slide images.

5 Strategies Used for Content Marketing for Small Business

2. Create Captivating Content. 

Readers spend less than a minute on a web page to see if the content will stir their interest stay and read through.

Here is how you can make your web content reader-friendly:

◦ Break down your article into short sections to avoid long paragraphs.

5 Strategies Used for Content Marketing for Small Business

◦ Bolding and using bullets for your key points makes it easy to read and get your message quickly.

◦ Bring pop culture to punch up your content.

5 Strategies Used for Content Marketing for Small Business

3. Customize Your Content for SEO. 

Optimize your content for search with the use of Google’s keyword tool and other similar tools.

Research for keywords and keyword phrases that get the most traffic for a particular topic.

Incorporate these keywords and keyword phrases on your title and throughout the entire article.

5 Strategies Used for Content Marketing for Small Business

4. Set Up Back links to Your Content. 

Leave comments in relevant blog posts, articles and forums with a back link to your own website.

The more back links that divert to your web content, the more value search engines will assign to it.

Make sure your comments add value to the

dialogue so it will not be considered as spam.

5 Strategies Used for Content Marketing for Small Business

5. Share Your Content Through Social Media. 

Promote any new content through various social media tools such as Facebook and Twitter.

Pull out key points from the content or post a relevant question to excite your readers.

Make your content shareable as well as this will also create a back link to your webpage and expand your content reach.

5 Strategies Used for Content Marketing for Small Business

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5 Strategies Used for Content Marketing for Small Business