to demonstrate the safety of the disc for them. And I made a short 60-second educational video for the general public that was a great tool. I cannot stress enough the importance of the community notification and education piece. That can be make or break. If you have the community’s support, you’re golden. The second time was a breeze because the first one went so well.” When you’re setting up a temporary course, you have to get up early. (This I know from personal expe- rience.) Andrea, Steve, and Sam and some 30 volun- teers from the active Grand Rapids disc community set up the temp course early in the morning by dropping off baskets and marking tees. They had everything set up by 8 a.m. so early birds could practice putting and register. Everybody who played got a sweet player pack, including a prototype rubber Discraft Magnet. The first flight went off at 9 a.m., followed by flights at 11:30 a.m. and 2 p.m. Besides the unusu- al urban venue, another difference about this new format is that instead of fo- cusing entirely on the com- petition, disc downtowners have another goal—intro- ducing our favorite game to new people and then afterwards encouraging them to stay and patronize local businesses such as coffee shops, restaurants, and bars. That’s a win-win for players and businesses. Play- er packs were stuffed with coupons from area businesses. A couple of restaurants offered Urban Disco specials and let players use bathrooms. Andrea and friends attracted 120 players for the inau- gural Urban Disco but that was just part of it. “We conser- vatively estimate 1,000 people saw us playing,” said Steve Hedstom. “People driving by or walking by and even some homeless people in a park saw us playing so it had a broad impact. We gave out discs to a lot of people. Many had never heard of disc golf before.” The format: Instead of throwing conventional golf discs, everyone threw a rubbery Magnet by Discraft. It’s a new compound Steve calls “softer than soft.” Players had the option of putting with their own putter but most people putt- ed with the Magnet. The new rubbery discs prevent injuries and broken windows, plus it’s fun when everyone is throwing the same disc. Because this was the first time anything like this had been attempted, no one was sure what to expect. Would there be complaints from some streets being closed off? Would people even show up to play? Would windows get broken? Andrea and Steve found out soon after the event when Evette Pittman from the City of Grand Rapids Special Events called. Andrea: “Evette said a bunch of people had called. At first I thought, oh-oh, this can’t be good. Then she said they all were call- ing her to tell her what a great time they had.” I decided to check with Ms. Pittman to get the city’s official evaluation of the event. “We went into it with what I’d call nervous optimism,” said Pittman. “But after meet- ing with their team, they were able to answer our concerns about potential problems. They showed us the rubbery discs and how safe they were. We liked the idea they would have a ‘caddy’ walking with ev- ery group to explain what disc golf is all about and how the event worked. Our post-event evaluation was that it was a great suc- cess. There were no prob- lems at all, and people living in the area and vis- iting really enjoyed watch- ing it and many played the course, some even twice. We would definitely do it again.” The winning team in the first Urban Disco won $1,000 as they carded birdies on every hole. Like other new-generation events, the compe- tition is intense, but it’s only one component of the overall experience. Andrea and Steve said if you were to divvy up a Disc Downtown event, it would be “50 percent fun, 40 per- cent introducing new players, and 10 percent competition.” Andrea and Steve intend to organize more events in more downtowns under the Disc Downtown banner. Event number two recently took place in November in in downtown Grand Rapids near the campus where Andrea earned her marketing degrees at Grand Valley State University’s Pew Campus then through the streets of GR’s booming west side. All proceeds from the event went to Friends of Grand Rapids Parks, spe- cifically for disc golf installations in urban parks. How about a DG event in your downtown? Andrea and Steve are willing to travel to facilitate your event. Visit discdowntown,com or on Facebook or email Andrea at: [email protected] Most of our courses are located in sub- urbia or even farther out into the sticks, right? Set the GPS, make sure you have enough gas in the tank, and head out of town. Disc Down- town has taken that old concept and flipped it over like a 139-gram Mamba into a stiff headwind. Instead of driving miles into the boondocks, you walk or hop on a bus or ride a bike to play a course in the heart of down- town. When it’s done, you stick around with your friends to grab a bite and a beverage at one of the many nearby restaurants or coffee shops as you recount the ups and downs of your rounds. The first event, called Urban Disco, teed off September 9 in Grand Rapids, Michigan. It was the brainchild of Andrea Lange, a mar- keting maven and a whirling vortex of energy, creativity, and good vibes. “Disc Downtown creates a unique opportunity to bring people together in the city,” says An- drea. “It offers an inviting, spirited at- mosphere for businesses and individuals alike to network, play, and raise money for charitable causes.” Andrea and her partner Steve Hed- strom and friend Sam Smigiel are co-founders of Disc Downtown. The first item on their agenda was getting per- mission to play disc golf in downtown Grand Rapids. The plan was for the event to take place in the Heartside and Arena neighborhoods. Andrea: “First we reached out to the mayor and got her stamp of approval. Then, it took some serious convincing, mainly because it had never been done before. Nor did I have a sample of the disc available at that point. But what really helped was I made it a priority to address any and all potential problems. So when we sat down with the city people for the final review, I had an answer and plan for all of their what-ifs. I had to use my Ford Disc Downtown & GoPro Mountain Games By Joe Feidt Trending across our disc golf universe are a new breed of events that surpass mere tournaments. These gatherings go beyond competi- tion to offer an off-beat, fun, festival vibe. Weirdly fun tournaments go back many years: More than 35 years ago in Minnesota, we flew far off the fairway in search of creative, competitive flying-disc fun and found it at Moir Mystery Madness (brainchild of Lightnin’ Lyle Jensen) where everyone throws the same mystery disc with unusual throwing man- dates added over the years. This summer I started hearing about some newer events that reminded me of MMM so I decided to investigate. Like lemmings mindlessly walking over the cliff, we disc golfers have a yearning to find out where we stand with other competitors. We pay our entry fees and we compete. Competition is great, we need it, but we’re learning it’s not everything. For me—and a lot of other people it seems—competition alone is not enough. More and more we want the fun factor when we play a tournament. These new outside-the-tee-box events offer the competition component, plus, like MMM, they have that wild and crazy flip side, too. The following are a couple of examples of these new tournament/ festival hybrids that are challenging the way we look at the old tourna- ment trope. Are they the wave of the future? I sure hope so. We’ll start in Michigan, where I recently learned you can play disc golf downtown. Disc Downtown Michigan –DISC GOLF REIMAGINED– Disc Downtowners Steve Hedstrom, Andrea Lange and Sam Smigiel at Van Andel Arena MATT PROVOT