A Social Media for Social Justice Presentation Marsha Lanier, MSW www.SpiritBodyMind.org Community Organizing Consultant Twitter: @CommunityBldr 415-678-6303
May 10, 2015
A Social Media for Social Justice Presentation
Marsha Lanier, MSWwww.SpiritBodyMind.org
Community Organizing Consultant Twitter: @CommunityBldr
415-678-6303
Social Media for CFILC February 8, 2010
What is Web 2.0?
Web 1.0 versus Web 2.0
What is Social Media?
Social Media Stats
Social Media Stats
Social Media Heavy Hitters
Accessibility
Why Now?
Why does it matter?
“Social media opens social world”
How much staff time does it take?
Basic components of Profiles
• User Name• Email address• Password• Picture• Interests• Birth date • Gender
Facebook:Getting Started: Creating a Profile
Facebook: Avatar ActivismILRCSF
View upon log-in
Facebook: Group DiscussionsReframing Disability: UA Pace Project
Facebook Fan Page:Red Cross
Facebook Fan Page:Red Cross responds to critique
Facebook Notes = Blogging
Facebook: How to create a Fan Page for your Nonprofit
Twitter Tips: Twitter.com• Fully fill out your profile. • Listen first. Follow before you lead.• Utilize Twitter Search.• Use Hashtags. Eg: #Disability• Make sure you tweet and respond to others.• Don’t just gather followers; follow back.• Twitter is a two-way conversation.• Set up your website and/or blog to post new items to
Twitter.• Get listed. • If you use it regularly, use TweetDeck or other organizing
tool.Adapted from H. Braum
Independence First Milwaukee on Twitter
@Independence1st
@Independence1st List: DisabilityCurator function
Find new activists:@DeafnessGuide on Twitter
Twitter Vision: GeoMappingwith IJC
Photo Sharing: FlickrRolling Rains: Traveling with a disability
Blogs: Liz HenryHack Ability “DIY”
BlogsCool Tool: Trendpedia
Social Bookmarking: Delicious
Using a Wiki: Google Docs
Using Google Docs & other Wikis to Create a Nationwide Strategy
Social Media and Fundraising:CIL-Net Wiki
Social Media and Fundraising: Care2
Ticket Sales become PR events on Social Media
Making your event easy to “share” online
Potential Pitfalls of Social Media
Future Trends: Mobile AdvocacyFrontline SMS
Mobile Advocacy:Who uses SMS?
Accessible Touch Screen Phones
Learning Resource: Beth Kanter’s Blog
Learning Resource:Social Edge
Learning Resource:NetSquared
Learning Resource:TechSoup
Learning Resource:Idealist.org
Learning ResourcesNTEN
Learning Resource: Slideshare
Learning Resource:Mashable
Expert advice: Measuring ROILinkedIn
Expert advice: Measuring ROIConsultant’s Blog via Social Media
Finding Demographics: PewInternet.Org
Learning Resources: Slideshare
Social Media and Accessibility
About Accessible Twitter
Facebook and Accessibility
Google Automates Captions in YouTube for Accessibility
Social Media and Accessibility:Accessify
Accessibility Resource:Delicious List
Accessibility Resource:Even Grounds
Organizational Support• Make your CIL Web 2.0 friendly.• If you don’t do it, some other group will.• Ask staff, volunteers and consumers: who’s using
social media? How? (Doesn’t have to be the ED.)• Invest in tech conferences for staff and internet
access for consumers and volunteers.• Create a “wifi café” event.• Ask staff, volunteers and consumers: commit to
Tweet, FB, Blog or text about our issue x times.• Nurture and reward rock stars. • Never underestimate the power of youth.• Invite other social media activists to your events;
Cross issue = FREE publicity and coalition building.
A Social Media for Social Justice Presentation
Marsha Lanier, MSWwww.SpiritBodyMind.org
Community Organizing Consultant Twitter: @CommunityBldr
415-678-6303