Natalia Dykyj Director, Product Management Vocus [email protected] www.vocus.com | www.vocus.com/blog @ Vocus facebook.com/Vocus As director of product management at Vocus, Natalia is responsible for product strategy and roadmap execuDon for PRWeb, Help A Reporter Out (HARO) and Vocus' suite of Facebook applicaDons. Natalia has spent her career developing products in the areas of digital media and markeDng. Prior to joining Vocus, she led product strategy and delivery for several digital products at The Washington Post, and led global product management at MIVA, an online adverDsing company.
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NataliaDykyjDirector,[email protected]
www.vocus.com|www.vocus.com/blog
@Vocus
facebook.com/Vocus
AsdirectorofproductmanagementatVocus,NataliaisresponsibleforproductstrategyandroadmapexecuDonforPRWeb,HelpAReporterOut(HARO)andVocus'suiteofFacebookapplicaDons.NataliahasspenthercareerdevelopingproductsintheareasofdigitalmediaandmarkeDng.PriortojoiningVocus,sheledproductstrategyanddeliveryforseveraldigitalproductsatTheWashingtonPost,andledglobalproductmanagementatMIVA,anonlineadverDsingcompany.
1.Getpeoplethere
2.Makeagoodfirstimpression
vs
3.Givethemareasontolikeyou
ExactTarget:TheMeaningofLike
IncenDvize
1.ThinkaboutfanacquisiDon,notjustfanengagement.
2.YourFacebookeffortsshouldn’tendonFacebook.
3.Youonlyget1chancetomakeagoodfirstimpression.
4.Understand(andmeet!)consumerexpectaDons.
Keytakeaways
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