Top Banner
twitter A powerful channel
15
Welcome message from author
This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
Transcript
Page 1: @Directgov

twitterA powerful channel

Page 2: @Directgov

the crowd is watching.. and sharing100 ReTweets = active sharing + Top Tweet = buzz

Page 3: @Directgov

all over the world50% of clicks outside of UK = great reach = opportunities

Page 4: @Directgov

you can drive traffic1300 referrals in three hours with zero paid search

Page 5: @Directgov

find success!the top tweet on twitter’s homepage

Page 6: @Directgov

seek influencersand get them to say nice things about you (except shane and steph.. boo)

Page 7: @Directgov

but be sure to benchmarkso you know what success looks like

Page 8: @Directgov

protect your brandverified means authentic

Page 9: @Directgov

cover live events in your industryThis is from the June Budget 2010 (the Chancellor even gave us his speech in advance!)

Page 10: @Directgov

and syndicatetwitter + widget = exposure beyond your own followers

Yes we covered both budgets in 2010

Page 11: @Directgov

don’t forget to follow upespecially if you’ve got unique content!

Page 12: @Directgov

maybe bask in some gloryhey we all need encouragement!

Page 13: @Directgov

they’ll miss you when you’re gonenow that’s advocacy you just can’t buy

Page 14: @Directgov

maybe some glory will rub off on you.... personally

member of the Speakers Advisory Council on Public Engagement at UK Parliament

community manager at NHS Choices

Page 15: @Directgov

and remember, we’re still humandamn our goalie!