SOLID GROWTH. STRONG RETURNS. BEST-IN-CLASS OPERATOR. Directed Innovation Methods Insights to Ideation to Implementation Maria B. Thompson Global Innovation Framework Facilitator LinkedIn: linkedin.com/in/ mariabthompson “Imagination plus Innovation equals Realization.” 1
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InsightArchitecture of problem – The activity of organising the full set of clues into a unique explanatory perspective•Define system•Understand dynamics & principles•Redefine problem space
ImaginationArchitecture of Solution – To grasp the essential & disregard the incidental•Systems design•Constructing new ideas•Prototyping & iteration•Mindful of all the criteria•The elegant solution
Problem Discovery•Perception•Inquiry•Data Collection•Analysis & synthesis•Hypothesis
Problem Solution•Refine•Test•Finalise•Implement•Production & delivery
"The mere formulation of a problem is far more often essential than its solution, which may be merely a matter of mathematical or experimental skill. To raise new questions, new possibilities, to regard old problems from a new angle requires creative imagination and marks real advances in science."
• What did you learn? • What tasks went well?• What tasks didn't go well?• What did you/customer like/enjoy about the experience?• What did you/customer/user not like/enjoy?• What were you/user unsure of?• What were the main challenges?• What was non-intuitive?• What was different than you expected?• What are all the different feelings you/user experienced?• What similarities or differences did you observe with other experiences you have had?
OPEN-ENDED QUESTIONS•What is the worst thing that has gone wrong with this part of the process/task?•What triggers your need for this capability in your work?
•What are your decision criteria for deciding with whom you will work?•If you could have the ideally performing product, what would it look, feel, smell, taste, sound like?•How might you personally benefit from this ideal product?•What are all the ways you use xyz product to complete tasks?•Help me understand what you just did… instead of WHY questions.•Could you give me an example…?
Question Generation-Recipe: How might we use Opportunity #3 to overcome Limitation #2 and achieve/remove #1? OR How might we achieve/remove #1 by using #3 without #2?
•Opportunities without limitation
•Opportunities without limitation
•Opportunities without limitation
•Opportunities without limitation
•Opportunities without limitation
•Opportunities without limitation
•Opportunities without limitation
•Opportunities without limitation
1. Problem: How might we maintain style AND only have one purse?
Limita
tion, c
onstraint,
assum
ption
20
Constraints, Limitations, Assumptions about ROLE, JOB TO BE DONE, TASK (all the BUTS)
Constraints, Limitations, Assumptions about OTHERS (upstream or downstream), TECHNOLOGY (all the BUTS)
Who, what, where, when, why, how, how much - exploration to support surfacing a comprehensive set of #2’s ( limitations, constraints, and assumptions) that prevent us from achieving our #1 ( goal or ideal solution to a problem) right NOW. Categories the facilitator uses with 2-3 SMEs from Observation domain to elicit #2’s in Provocation (planning DI Ideation sessions)
I. WHO are all the players, stakeholders, and gatekeepers we might consider that influence our ability to achieve our goal or solve our problem?
II. WHO does NOT matter in the achievement of our goal or solving our problem? III. WHAT does it do? WHAT does it NOT do? IV. WHERE are all the places the problem surfaces or that our goal is difficult to
achieve, and their characteristics? WHERE is the location for the ideal operating conditions (there is NO problem)?
V. WHY is this an important goal to achieve or problem to solve? (What will happen if
we do NOT address/solve this problem?) VI. HOW do we know that the problem exists or the goal is difficult to achieve?
VII. HOW MUCH money/revenues do we believe we can save or make by solving our problem or achieving our goal?
Constraints, Limitations, Assumptions (all the BUTS)
Time Inefficiencies from
switching bags
One bag is boring
Limitation, constraint,
assumption
Limitation, constraint,
assumption
Need bags with
pattern
s and te
xture
Need bag of eve
ry
color i
n ward
robe
Multiple bags c
onsum
e
stora
ge space
2. li
mita
tions
2. li
mita
tions
3. O
ppor
tuni
ties
w/o
lim
itatio
n3.
Opp
ortu
nitie
sw
/o li
mita
tion
Question Generation-Recipe: How might we use Opportunity #3 to overcome Limitation #2 and achieve/remove #1? OR How might we achieve/remove #1 by using #3 without #2?
•Opportunities without limitation
•Opportunities without limitation
1. Problem What are all the ways we might maintain style AND store only one purse?
1. How might it be segmented? 2. How might it be segmented into independent parts? 3. How might it be easy to disassemble? 4. How might we increase the degree of fragmentation or segmentation?
2. Separation (Principle #2)
5. How might the interfering parts or properties be singled out? 6. How might only the necessary part be single out?
3. Local Quality (Principle #3)
7. How might the structure be changed from uniform to non-uniform? 8. How might the external environment or influence be changed from uniform to non uniform? 9. How might each part function in conditions most suitable for its operation? 10. How might each part fulfill different and useful functions?
4. Symmetry Change (Principle #4)
11. How might the shape be changed from symmetrical to asymmetrical? 12. If it is asymmetrical, how might the degree of asymmetry be increased?
5. Merging (Principle #5)
13. How might identical or similar objects be brought closer together or merged? 14. How might identical or similar parts be assembled to perform parallel operations? 15. How might operations be contiguous or parallel? 16. How might operations be brought together in time?
6. Multifunctionality (Principle #6)
17. How might parts or objects perform multiple functions? 18. How might parts or objects eliminate the need for other parts?
7. Nested Doll (Principle #7)
19. How might one object be placed inside another? 20. How might one object be placed inside another, and then inside another? 21. How might one part pass through a cavity into another?
8. Weight Compensation (Principle #8)
22. How might the weight of an object be compensated by merging with other objects to provide lift? 23. How might the weight of an object be compensated by interacting with the environment? 24. How might the weight of an object be compensated by interacting with the aerodynamic forces? 25. How might the weight of an object be compensated by interacting with the hydrodynamic forces? 26. How might the weight of an object be compensated by interacting with the aerodynamic buoyant forces?
Question Generation-Recipe: How might we use Opportunity #3 to overcome Limitation #2 and achieve/remove #1? OR How might we achieve/remove #1 by using #3 without #2?
•One bag for every outfit
•One bag for every pair of shoes
•Share bags with friends/siblings - swap
•Create sleeves for purses like cellphones have sleeves
•Sell self-adhesive decorative stickers for applying to purses
•Change all clothing and shoes to one color pallette
•Get rid of clothes•Minimalist style
•Removable storage sleeve that can transfer from purse to purse
•Duplicate all items in purse ($$)
•Keep extra supplies in car or at work at gym
•Segment compartments/ belongings so easily transferred
•Keep in car and move while driving (glove compartment)
•Keep basics at work
• use Other accessories that take less space = scarves, belts, jewelry
•Tie scarves or add jewelry to the one bag
•Opportunities without limitation
•Opportunities without limitation
1. Problem What are all the ways we might maintain style AND store only one purse?
QUESTION BANKING TIPSWordsmith and polish questions• Use simple synonyms (www.thesaurus.com)• Use “open-ended” questions (eliminate “yes” /
“no” questions)• Replace “can/could/should” with “might” / “may”• Genericize to engage non-experts -> JARGON• Tease out conflicts, contradictions and tradeoffs
√ Quality Review CHECKLIST Brief, concise, Grammatically correct Clear, focused, Understandable by variety of
people Provocative, inviting, inspiring Functional, action-oriented verbs that describe desired result / outcome
1. What are all the ways we might maintain style AND store only one purse?1.2 What are all the ways we might create the illusion of a different purse to match every outfit or shoes?
1.2.1 What are all the patterns that are on trend for clothes and shoes?
1.2.2 What are all the styles for purses that align with clothing and shoe styles (e.g., casual, business, fun, play, beach, conservative, evening wear)?
1.2.3 How might we make purse styles easy to collect, swap, share and trade with friends?
1.2.4 How might we have all these styles and consume minimal storage space in our closet?
Motorola Solutions Confidential ProprietaryQUESTION BANK PAGE 35
1. What are all the ways we might maintain style AND store only one purse?1.3 What are all the ways we might prevent the need to transfer belongings from purse to purse?
1.3.1 What are the minimal things that we want with us in every purse?
1.3.2 What types of storage do our essentials we have in every purse need?
1.3.3 How might we duplicate all items in every purse and keep in easily accessible, convenient locations (e.g., front entry, car, gym locker)?
1.3.4 What mechanisms might we create to efficiently move all items from one purse to another?
Motorola Solutions Confidential ProprietaryQUESTION BANK PAGE 40
1. Identify and describe PROBLEM DOMAIN and specific PROBLEM2. Describe SOLUTION: Use Cases, Customer Value, flowcharts, block diagrams, steps to implement in concise sentences
3. SEARCH for prior art, demonstrate NOVELTY, demonstrate DETECTABILITY of software algorithm
4. Describe BUSINESS CASE: ROI of patenting your solution ($15K for patent, $250K for patent family)
Question Generation-Recipe: How might we use Opportunity #3 to overcome Limitation #2 and achieve/remove #1? OR How might we achieve/remove #1 by using #3 without #2?
•Opportunities without limitation
•Opportunities without limitation
•Opportunities without limitation
•Opportunities without limitation
•Opportunities without limitation
•Opportunities without limitation
•Opportunities without limitation
•Opportunities without limitation
1. Problem: How might we maintain style AND only have one purse?
Limita
tion, c
onstraint,
assum
ption
58
Constraints, Limitations, Assumptions about ROLE, JOB TO BE DONE, TASK (all the BUTS)
Constraints, Limitations, Assumptions about OTHERS (upstream or downstream), TECHNOLOGY (all the BUTS)
Who, what, where, when, why, how, how much - exploration to support surfacing a comprehensive set of #2’s ( limitations, constraints, and assumptions) that prevent us from achieving our #1 ( goal or ideal solution to a problem) right NOW. Categories the facilitator uses with 2-3 SMEs from Observation domain to elicit #2’s in Provocation (planning DI Ideation sessions)
I. WHO are all the players, stakeholders, and gatekeepers we might consider that influence our ability to achieve our goal or solve our problem?
II. WHO does NOT matter in the achievement of our goal or solving our problem? III. WHAT does it do? WHAT does it NOT do? IV. WHERE are all the places the problem surfaces or that our goal is difficult to
achieve, and their characteristics? WHERE is the location for the ideal operating conditions (there is NO problem)?
V. WHY is this an important goal to achieve or problem to solve? (What will happen if
we do NOT address/solve this problem?) VI. HOW do we know that the problem exists or the goal is difficult to achieve?
VII. HOW MUCH money/revenues do we believe we can save or make by solving our problem or achieving our goal?
IDEALITY- IDEAL FINAL RESULT OR IDEAL SOLUTION MODEL
An Ideal System occupies no space, has no weight, requires no service or maintenance, but still performs the Main Function with all the benefits and no harmful interactions.
1. How might it be segmented? 2. How might it be segmented into independent parts? 3. How might it be easy to disassemble? 4. How might we increase the degree of fragmentation or segmentation?
2. Separation (Principle #2)
5. How might the interfering parts or properties be singled out? 6. How might only the necessary part be single out?
3. Local Quality (Principle #3)
7. How might the structure be changed from uniform to non-uniform? 8. How might the external environment or influence be changed from uniform to non uniform? 9. How might each part function in conditions most suitable for its operation? 10. How might each part fulfill different and useful functions?
4. Symmetry Change (Principle #4)
11. How might the shape be changed from symmetrical to asymmetrical? 12. If it is asymmetrical, how might the degree of asymmetry be increased?
5. Merging (Principle #5)
13. How might identical or similar objects be brought closer together or merged? 14. How might identical or similar parts be assembled to perform parallel operations? 15. How might operations be contiguous or parallel? 16. How might operations be brought together in time?
6. Multifunctionality (Principle #6)
17. How might parts or objects perform multiple functions? 18. How might parts or objects eliminate the need for other parts?
7. Nested Doll (Principle #7)
19. How might one object be placed inside another? 20. How might one object be placed inside another, and then inside another? 21. How might one part pass through a cavity into another?
8. Weight Compensation (Principle #8)
22. How might the weight of an object be compensated by merging with other objects to provide lift? 23. How might the weight of an object be compensated by interacting with the environment? 24. How might the weight of an object be compensated by interacting with the aerodynamic forces? 25. How might the weight of an object be compensated by interacting with the hydrodynamic forces? 26. How might the weight of an object be compensated by interacting with the aerodynamic buoyant forces?
Question Generation-Recipe: How might we use Opportunity #3 to overcome Limitation #2 and achieve/remove #1? OR How might we achieve/remove #1 by using #3 without #2?
•Opportunities without limitation
•Opportunities without limitation
•Opportunities without limitation
•Opportunities without limitation
•Opportunities without limitation
•Opportunities without limitation
•Opportunities without limitation
•Opportunities without limitation
1. Focus/Goal/Objective/Problem Insight #1
Constraints, Limitations, Assumptions about ROLE, JOB TO BE DONE, TASK (all the BUTS)
Constraints, Limitations, Assumptions about OTHERS (upstream or downstream), TECHNOLOGY (all the BUTS)
Question Generation-Recipe: How might we use Opportunity #3 to overcome Limitation #2 and achieve/remove #1? OR How might we achieve/remove #1 by using #3 without #2?
1. Clearly & unambiguously describe the final “perfect” solution to your problem, using noun & verb (main function)
2. List as many different distinct adjectives you possibly can that characterize the ideal/perfect solution – both the noun AND the verb/function parts
3. Take each adjective/adjective phrase one at a time and ask yourself WHY that occurs to you as a description of the ideal solution vs. today’s available solutions (surfacing assumptions) – recursively ask why again until you can’t answer
• Define the Ideal Final Solution• Reframe the original problem (Problem Storming)• Transform problem statements into open-ended, thought-provoking questions
(Question Banking)
2. Facilitate DI ideation sessions to generate high-quality concepts & patent disclosures
• Engage participants, both divergent & convergent thinkers• Project Manage ideas to closure (implementation)
Minimum Qualifications• Effective group facilitation & meeting management• Problem identification & analysis - Analogous & adaptive thinker• Broad technical knowledge of MSI verticals and adjacencies• Process-oriented & Disciplined Time Manager
Skills• Well-read: trend watcher & technology scout• Excellent communication & presentation skills (bi-lingual for regional facilitators)• Motivational & enthusiastic• Tutoring/ instructional background a plus