Direct Marketing News THE - MedicalBagmedia.dmnews.com/documents/43/2013mediakit_updated_62613_10501.pdf · Direct Marketing News is THE go-to resource for innovative marketers hungry

Print• Display• Recruitment• Source• Essential Guides: - Data Driven Marketing - Loyalty - Multichannel - Email• Proprietary Surveys• Licensing, Reprints, and Eprints• Custom Publishing• Inserts

DigitalAd units• Run-of-Site• Interactive / Rich Media • VideoNewsletters• Daily Insider• Email WeeklySponsorship• Channel• iPad• eBooks• Job Postings• Key Word• Digital Edition• Badgeville • Mobile App• Hot List of the Day• Sponsored Content • Native AdvertisingOnline Directory• Enhanced listings

Lead Generation• Sponsored Promotion• Whitepaper of the Day• Telemarketing

Events• Marketing Hall of Femme• 40 Under 40• Marketing & Tech Partnership Summit• Roundtables• Caples Courageous Creative Summit & Reveal Lead Generating Events• Virtual Events• Webcasts

Social• TweetChats• LinkedIn group sponsored conversations

DIRECT MARKETING NEWS: MISSION STATEMENT

Direct Marketing News is THE go-to resource for innovative marketers

hungry for insight on results-driven strategies and trends to propel

their multi-channel marketing forward.

Contact information: Greg Zalka646-638-6027 | [email protected]

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TITLES

56%

Chairman, CMO, CEO, COO, Owner, Partner, President, Principle, Corporate and General Management Executives

28%Marketing managerand above

16%Creative, operational,technical, education,

advertising, promotion,PR managers

TYPE OF PRODUCTS/SERVICE

27%Business

28%Consumer

44%Both71%

Client-side marketers

21%Agencies

5%Suppliers

TYPE OF BUSINESS


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Direct Marketing News: Core Reader

• 100% year-one direct request

• 100% BPA qualified

• 84% C-suite/Senior most marketing titles

• 71% client side marketers

Verticals include: automotive • multichannel merchants • online-only retailers • traditional outlets • financial services (banks, insurance, credit cards, investments, real estate) • healthcare • tech (computers,

software, internet related products and services) • publisher/subscription marketers • communications • entertainment • hospitality • tourism and travel • tradeshows • manufacturers and packaged goods • educational • government agencies • public administration • transportation • utilities • fundraisers •

associations (non profit groups, charities, clubs, membership organizations) • agencies • publishers • media

December 2012 | www.dmnews.com

THE WORKWhat’s your Chateau? p32

Marketers need a new,data-centric approachto customer loyalty

01_Cover.indd 1

12/12/12 5:23:49 PM

*BPA audited full audience reach of 150,000+ across digital, social media, print and events


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2013 Advertising Rates

Sponsored Promotion

Whitepaper of the Day

Hot List of the Day

Telemarketing

Deployment Rate

$5,965 $2,835 $2,260 Upon Request

CPL $50-$150

Print

lead generation

Display

Frequency Full Half Quarter

1x $8,880 $6,215 $3,555

3x $8,440 $5,905 $3,375

6x $7,995 $5,595 $3,195

12x $7,550 $5,280 $3,025

20% premium added to back cover position | 15% premium added to inside front and inside back cover positions | 10% premium added to all guaranteed run-of-book positions

Recruitment

Frequency

Full (includes 4 online job postings)

Half(includes 3 online job postings)

Quarter(includes 2 online job postings)

Eighth(includes 1 online job posting)

1x $6,215 $4,350 $2,490 $1,245

3x $5,905 $4,130 $2,365 $1,180

6x $5,280 $3,700 $2,115 $1,055

12x $4,970 $3,480 $1,990 $1,000

Source

Frequency 4 columns x 4" 4 columns x 3" 4 columns x 2" 4 columns x 1" 2 columns x 4" 2 columns x 3" 2 columns x 2" 2 columns x 1"

1x $1,155 $1,125 $1,090 $1,060 $580 $560 $545 $530

3x $1,100 $1,065 $1,040 $1,010 $545 $535 $520 $505

6x $975 $955 $925 $905 $490 $480 $460 $450

12x $925 $890 $870 $850 $460 $445 $435 $425

lead generating eventsVirtual Event

Keynote $13,125

Session $9,870

Booth $4,360

Webcast

Editorial $23,625

Collaborative $21,000

Partner $18,375

*All rates are net**see media kit page for all opportunities

eventsRoundtable

Sponsor $22,920

Caples**

Session $12.5K-$15K

Reveal $13,800

*Includes digital and iPad editions

socialTwitter

TweetChatSponsor

$4,350

Tech Summit**

Sponsor $5K-$15K

Reg-Bag Sponsor $549/item

Hall of Femme

Platinum Sponsor $25,000

Gold Sponsor $7,500


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2013 Advertising Rates (cont’d)

Display

FrequencyLeaderboard(728x90)

Navigation Bar (980x30)

IMU(300x250)

1 month $3,125 $2,890 $2,545

3 months $3,000 $2,780 $2,440

6 months $2,880 $2,660 $2,340

12 months $2,630 $2,430 $2,140

CPM $105

Newsletters

FrequencyDaily Insider(728X90, txt link & logo)

Email Weekly (728X90, txt link & logo)

1 week $5,250 $2,260

2 weeks $4,990 $2,140

3 weeks $4,725 $2,030

4 weeks $4,460 $1,920

*Daily Insider deploys 5x a week, Email Weekly deploys 1x a week

Online Directory

Option A Option B Option C

Annual Rate $1,325 $1,130 $900

jobs.dmnews.com


IMU(300x250)

Slim IMU(300x100)


1 month $1,270 $1,020 $760 $1,145

3 months $1,220 $975 $730 $1,095

6 months $1,170 $935 $705 $1,055

12 months $1,070 $855 $640 $965

Job Postings

30-day $300

60-day $510

Sponsorships

FrequencyChannel (728x90, 300x250 & 300x100)

Digital Edition(728x90)

iPad(320x50, 728x90 & 360x90)

Keyword(728x90)

1 month $7,215 $2,625 $1,575 $1,575

3 months $6,625 $2,495 $1,500 $1,500

6 months $6,025 $2,360 $1,415 $1,415

12 months $5,485 $2,230 $1,340 $1,340

digital

*All rates are net

Interactive/Rich Media

Frequency Prestitial(640x480)

Page Peel (see specs)

Pushdown(980x418)

Skin(see specs)

1 day $1,575 $1,315 $1,050 $5,250

3 days $1,495 $1,250 $995 $4,725

6 days $1,420 $1,180 $945 $4,200

12 days $1,340 $1,115 $890 $3,675

Special

Annual Rate

Available

eBook

Deployment & Creative

see media kit page


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2013 Editorial Calendar

January 2013 | www.dmnews.com

Caples Awards

On the sceneat Caples p32

MARKETER VS.

REALITYUsing data to align marketers’ perceptions with the actual customer experience

01_Cover_v3.indd 1 12/18/12 9:32:25 AM

*Ad due dates are the 10th of the month prior **All Essential Guides will have bonus distribution at DMA 2013

In-Depth (main feature)

Best Practices feature

One Tough Question

Next (trends)Supplements /

Special Features

Planned Bonus

Distribution

Events(Live/Virtual)

January

Marketing's Influence on

the Customer Experience

Email marketing Customer loyalty AttributionData-Driven Marketing

Essential Guide** — —

February PrivacySocial media

marketingBig Data Direct response — eTail West —

MarchHow VOC Supports

MarketingDirect mail Segmentation Content marketing —

Marketing Hall of Femme,

National Postal Forum

Virtual Event: Lead Generation (Mar 14)

Live Event: Marketing Hall of Femme (Mar 22)

AprilThe CMO-CIO Connection

Customer analytics Marketing ROIMarketing as

a serviceLoyalty Marketing Essential Guide**

ad:tech San Francisco

—

MayMarketing Hall

of FemmeMobile marketing Direct response

Social media marketing

—Gartner

Customer360—

June

Is Compensation Killing Your Marketing

Performance?

Lead generation Attribution E-commerceAgency Business

Report

CRMC, Marketing

Partnership Summit

Virtual Event: B-to-c Marketing

(June 26)Live Event:

Marketing & Tech Partnership Summit

(June 20)

JulySpectrum Awards:

Top Marketing Influencers

Content marketing PrivacyVoice of the

customer

Multichannel Marketing

Essential Guide** — —

AugustMarketing in the Contact Center

Segmentation and targeting

Customer engagement

Mobile marketing — eTail East —

SeptemberThe Madness of Marketing Silos

Direct responseMarketing

measurementPrint —

40 Under 40, ERA, GraphExpo

Virtual Event: Retail Marketing

Strategies (Sep 19) Live Event: 40

Under 40 (Sep 12)

October40 Under 40

AwardsBehavioral targeting

Social CRM Big DataEmail Marketing Essential Guide**

DMA2013, Advertising Week

—

November Customer Loyalty Attribution Online communities Lead generation — ad:tech New York

Live Event: Caples Courageous

Creative Summit & Reveal

(Nov 12, 13 & 14)

DecemberMarketing's Evolving

Role in the Sales Process

Multichannel marketing

SoLoMo Customer loyalty Caples AwardsCaples Courageous

Creative Summit & Reveal

Virtual Event:B-to-b Marketing

(Dec 11)


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Direct Marketing News Mobile App/iPad/Digital Edition

Whether it’s an exclusive sponsorship of the digital edition, mobile app, or iPad,

Direct Marketing News makes it easy for you to get exposure to marketers on the go!


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Direct Marketing News dmnews.com

Page Peel (see specs) Prestitial (640x480) Pushdown (980x418)


Leaderboard(728x90)

Skin (see specs)

IMU (300x250)

*Webstats: Omniture 2013 monthly average

Page Views: 205k Visits : 126k Unique Visitors: 101k

IMU impressions now served on mobile site-added value!


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Direct Marketing News Online Directory

Option A: $1,325100 word description, logo, full contact information,

2 corporate asset downloads, video, social media links,

editorial links, featured listing on HomePage, featured

listing channel page, featured in one week of Daily Insider

Newsletter, featured as “Company of the Week” on

dmnews.com

Option B: $1,13075 word description, logo, full contact info, 1 corporate

asset download, social media links, editorial links,

featured listing on channel page, featured in one week

of Daily Insider Newsletter

Option C: $90025 word description, logo, full contact information, social

media links, editorial links, featured in one week of Daily

Insider Newsletter

Main categories include: Agencies & Creative Services, Data Management &

Analytics, Digital Marketing, E-Commerce, Insert Media,

List Services, Marketing Services, Media, Printing, Mail

& Fulfillment, Research & Strategy

Be one click away from buying decisions of thousands of marketing

professionals turning to the Direct Marketing News Online Directory every

day. With over 150 categories, stand out in the areas that best define your

capabilities and drive leads to your company.

3 Options Available!


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Direct Marketing News eBooks

DMN eBooks are…Sole or co-sponsored

Included in the library on www.dmnews.com

Free to readers in exchange for their contact information

A great source of engaged leads

Promoted via any combination of:• Email: Exclusive email blasts

• Newsletters: Daily Insider and Email Weekly

• Website: Ads, text links and eBook library

• Social Media: Twitter, LinkedIn & Facebook

How it works?DMN Content

Sponsor picks topic from DMN editorial content DMN provides shortlist of potential articles

Client picks 2-3 articles from shortlist

DMN writes intro (possibly including client quote)

Client supplies logo and full page advert

Sponsor’s Content

Sponsor Supplies Content

DMN writes intro (possibly including client quotes)

Client supplies logo and full page advert

The benefits: Association with DMN: Custom introduction written by DMN

Branding: Company name and logo on cover and option

for full page ad

Leads: Leads guarantee from downloads

Cost:First 100 leads: $65 per lead (minimum commitment)

Second 50 leads: $55 per lead

Additional leads: $35 per lead

sWhat is an eBook? Today’s customers want to be educated before making a purchase, as well as in-

formed on how to make the best use of their purchase. Content marketing has become increasingly pop-

ular, as a result—and eBooks are an essential part of a comprehensive content marketing mix. An eBook

provides more content than a whitepaper, but less than a book. DMN sponsored eBooks are a compila-

tion of content that include several articles or whitepapers on a related theme, executive interviews, and

more. They provide an in-depth look at a particular topic, are relevant to a group of targeted prospects

or customers, and are designed to engage, educate, entertain and generate leads.

Custom content creation available upon request!


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Direct Marketing News Newsletters

Daily Insider

Delivered Daily to 40k* integrated marketers. The must-

read for marketers and their agencies every business

day for its breaking news coverage and expert analysis

on all aspects of marketing. Widely quoted by other

news media and aggregators, this newsletter contains

a run-down of essential daily news as well as features,

case studies and analysis from the print edition.

Email Weekly

Delivered each Wednesday to over 21k* email marketers.

The primary source of original news, expert views, case

studies, best practices and tips on the ever-changing

practice of email marketing. Find out how to get the

most out of your email marketing, and how to navigate

the regulatory environment while getting the best return

on your investment.

The following editorial e-Newsletters are published by Direct Marketing News and are available for sponsorship:

*Omniture 2013 average


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Direct Marketing News Lead Generation

Whitepaper of the Day Delivered daily to over 30,000* opt-in integrated marketers. This

broadcast service enables suppliers and research firms to announce

whitepapers, best practice guidelines, research results and other

free literature in all sectors of integrated marketing.

Hot List of the Day Delivered daily to 15,000* direct, database & interactive market-

ers; single sponsored daily HTML email blast to eager subscri-

bers. These direct marketers want to stay informed on what’s new

in response, compiled, postal and email lists in this popular service

which showcases one new mailing list every business day. Detailed

info on each list and where to get it make this an invaluable resource

for mailing professionals.

Sponsored Promotion Delivered on Demand to over 31,000* marketers. Sponsorships avail-

able for email blast of special client promotions sent to

Direct Marketing News subscriber base. Promotion examples

include, but are not limited to: Webcasts, Trade Show Exhibition,

Special Announcements, New Product Launches, Advertisements,

Anniversaries, New Business wins, and Congratulatory messages.

TelemarketingOur telemarketing program utilizes our year-round circulation

requalification efforts to target the most customized lead requests.

Add proprietary questions to our ongoing circulation efforts to

ensure you are only receiving what YOU deem an acceptable

marketing or sales ready lead.

You want sales leads? We have multiple ways to deliver them. Don’t pick

just one – ask about our content syndication program which will utilize all

appropriate Lead Generation products to guarantee you the most qualified,

up-to-date, sales and/or marketing ready leads.

*Omniture 2012 average


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Direct Marketing News Lead Generating Events

Sign up today to get the insight you

need to capture customers’ attention and

inspire them to act—measurably improving

marketing performance as a result.

WHO: Estimated 1,000-2,000 marketing decision makers

WHAT: An online event to foster live, interactive dialogue between marketers & sponsors

Lead Generation

B-to-c Marketing

Retail Marketing Strategy

B-to-b Marketing


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Direct Marketing News Lead Generating Events

Direct Marketing News webcasts are an author-

itative and interactive marketing opportunity

for advertisers, allowing you to communicate

thought leadership to a captive audience. Led

by a senior editor, webcasts feature the most

respected marketing executives. Sponsoring a

webcast develops leads culled from the Direct

Marketing News audience in an educational and

informative atmosphere. We offer three webcast

sponsorship packages to effectively meet your

objectives: Editorial, Collaborative, and Partner.

FormatContentcreation

ModeratorSpeakerrecruitment

Sponsor speaking opportunity

Option to purchase webcast file

Editorial DMN DMN DMNSponsor has 10 minutes at the end of Q&A

Yes

CollaborativeDMN & Sponsor

DMNDMN & Sponsor

Sponsor speaks on panel

Yes

Partner Sponsor DMN SponsorSponsor speaks on panel

Yes

Direct Marketing News takes responsibility for all webcast promotions, registrations, and on

demand promotions afterwards. Your webcast is available on demand for a year after it runs.

You will receive all registrant contact information and receive a personalized link to promote

and host on demand.


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Direct Marketing News Social

Pre Chat:

• Sponsor Recruits Speakers

• 1 Tweet A Day the week prior from @dmnews

• 2 Tweets A day the week of the tweetchat from @dmnews

• Post on DMN Facebook & LinkedIn the Week of the chat

• Promotion in our Daily Insider Newsletter the day before

• Prestitual promoting event day before and day of event

• Email blast to our twitter followers

Day of Chat:

• DMN Moderates

• Sponsor owns Twitter skin exclusively

Post Chat:

• DMN Moderator blogs the “findings” of the tweetchat from an editorial perspective

• Storify your chat so a “cliff note” version is available for anyone who missed the live event

Want to make a serious social impression?A sponsored TweetChat is your answer. Centered on a specific topic of your choice,

TweetChats are fast-paced, action-oriented live discussions that take place around a

designated hashtag. They allow you to engage directly with the @dmnews followership

of more than 12,300 top-level integrated marketers to spread awareness of your brand

and increase your social footprint.


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Direct Marketing News Roundtable Sponsorship

The roundtables bring together marketers to discuss important

issues and relevant topics of concern to all marketing executives.

The eight to 12 participants will include 50% client side marketers

and high-level thought leaders.

For the sponsor company this is an outstanding opportunity to:• Demonstrate expertise• Deliver insight• Share thought leadership

Before the Event: Inclusion within promotional activities leading

up to the event. Invites for attendance include mention of sponsor.

Sponsor can suggest prospectives and clients they would like present,

but final decision will be made by Direct Marketing News editors.

During the Event: Sponsor to attend and participate

in closed door roundtable with one seat at the table.

After the Event: Full page display advertisement for sponsor to

appear in Direct Marketing News’ print edition and online at dmnews.

com, aligned with roundtable editorial.

Direct Marketing News’ highly successful Roundtable Series for 2013 will address a wide range of topics critical to marketers, including:

Big data • Consumer privacy • Email marketing • Lead generation

• Analytics and measurement • Segmentation and testing •

E-commerce • Social media • Mobile marketing • Search marketing

• Women in Marketing

DMN Roundtable Terms & Conditions: Video taping the roundtable session is prohibited. The roundtable event will take place between the hours of 8:30a and 11:00a with breakfast being served. Request for different meals or time of day will come at a surcharge to the sponsor. Under no circumstance should the details of the roundtable discussion be published in any format including print, online, social media channels, etc by the client or any attendees prior to the publication date.


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Sponsorship opportunities:*

Platinum Sponsorship - $25k

Kicking of the day at the 2013 Marketing Hall of Femme is an exclusive

roundtable for honorees only. Those executives participating will have

the opportunity to share insight and discuss pressing issues and cur-

rent trends with other honorees attending. Examples of topics to be

discussed include the evolving role of the CMO, collaborating with the

CIO, keeping on top of issues like customer experience and Big Data.

• Includes seat at RT alongside the women honorees (must be

top marketer in attendance)

• Ability to help shape topic of RT

• RT will be published in the May issue of Direct Marketing

News (DMN) and online

• Branding during cocktail networking reception – Anywhere

else that’s fitting with the venue

• Seating at a table with one of the honorees

• Introduce an honoree on stage (DMN to provide info/script)

and ask her a question (DMN to provide)

• 3 tickets to the event (including attendee for Roundtable)

Gold Sponsorship - $7.5k

• Branding during cocktail networking reception – Anywhere

else that’s fitting with the venue

• Seating at a table with one of t-he honorees

• Introduce an honoree on stage (DMN to provide info/script)

and ask her a question (DMN to provide)

• Sponsors will receive a mention in the event coverage in the

May issue of DMN and online

• 2 tickets for the event

Agenda: 8:30-10AM: Exclusive roundtable (RT) for honorees only

9:30AM: Arrival and registration

9:30-10:15AM: Networking over champagne cocktails

10:15-11AM: Awards

11-11:30AM: Brunch

11:30-12PM: Charlotte Beers keynote

12-1PM: Keynote panel discussion and audience Q&A

1:30-2:30PM: Photo shoot for honorees only

2013 Honorees:• Lisa Arthur, CMO, Aprimo

• Rebecca Baker, CMO, Alvarez & Marsal

• Emma Carrasco, CMO, NPR

• Lauren Crampsie, CMO, Ogilvy & Mather

• Vicki Free, CMO, BET Networks

• Leontyne Green, CMO, IKEA

• Mariann McDonagh, CMO, inContact

• Trish Wheaton, CMO, Wunderman

• Richelle Parham, CMO, eBay

• Beth Comstock, SVP & CMO, GE

• Diane Dietz, EVP & CMO, Safeway

• Anne Globe, CMO, Dreamworks

• Martine Reardon, CMO, Macy’s

• Denise Incandela, CMO, Saks Fifth Avenue

Powerhouse brands have much in common: dynamism, flexibility, incisiveness, intelligence. So do the women who sit

at the marketing helms of many of these companies. Whether they run marketing at a startup or at an established

brand, these female marketing chiefs have risen to the apex of the profession as champions of integrated, direct

marketing strategies in their organizations. Join us at the 2013 Marketing Hall of Femme to meet the women whose

marketing strategies have made the biggest business impact over the past year. Come hungry; leave inspired.

*custom sponsorship opportunities available!

Celebrating the most influential women in marketing


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Marketing success today requires technological know-how. Get it here.

To meet the ever-increasing expectations of today’s demand-

ing customers, marketing leaders also must be masters of the

tech tools that support their increasingly data-driven, multi-

channel marketing strategies. So, it’s essential that marketers

collaborate with their colleagues in technology roles—whether

those technologists specialize in analytics, data quality, digital

and mobile tools, or marketing applications. Doing so will help

to ensure consistently superior marketing performance based

on delivering relevant, timely communications and offers at

every customer touchpoint. It will also lead to productivity and

process improvements, lower costs, greater innovation, and

revenue growth.

It’s time to build stronger alliances with your IT, digital, and

mobile colleagues. Bring them, and your toughest issues, to

DMN’s Marketing&Tech Partnership Summit for a day of col-

laboration, ideation, and resolution. You’ll leave recharged to

tackle today’s toughest marketing and technology challenges.

Everybody wins.

See suggested content on the agenda or create your own

topic. Choose from: Data Quality, Marketing Automation, Email

Marketing, Mobile Marketing, Analytics, Marketing Applications,

B-to-b Marketing, B-to-c Marketing, Targeting & Segmentation,

Social Media, Data Management, Attribution & Loyalty, CRM,

e-commerce… or an area of your choice.

June 20, 2013 • San Jose

Track Sponsorship: $14,995

n Ownership of one of the four tracks

throughout the day

n Breakfast: Network and moderate

conversation on a designated preselected

topic, in a more informal environment

n 3 dedicated workshop sessions

n Contribution to the day’s takeaways

closing session

- Reg bag (1 item)

- Branding throughout the day

- Advertising on dmnews.com

Keynote Sponsorship: $7,945

- Introduction

- Seat drop (1 item)

- Branding throughout the day

- Advertising on dmnews.com

Registration Bags Sponsorship:

$549 per item

Lanyard Sponsorship: $4,995

Sponsorship Opportunities:



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8am — Doors open Registration and coffee

8:30am — 8:40am Welcome

8:45am — 9:55am Breakfast Brainstorming

These moderated roundtable discussions will get you

charged up to tackle a day of introspection, strategizing,

forecasting, and planning. Topics will include the overlap-

ping roles of marketing and technology; leadership strat-

egies; data quality and privacy; and social collaboration

strategies.

10am — 10:40am Keynote: The CMO-CIO Connection; Gartner Research VP Laura McLellan Research VP Laura McLellan, renown for citing Gartner’s

prediction that CMOs will outspend COIs on technology

by 2017, will go in-depth on the latest research and trends

in the CMO-CIO arena, and provide recommendations that

chief marketers can take to deepen the collaboration with

their IT, digital, and mobile colleagues. She’ll also share her

unique insight into the burgeoning relationship between

marketing and IT, as well as today’s hottest integrated mar-

keting strategies.

10:45am — 11am Time outGrab a coffee, check email, and head to your breakout room

11am — 12pm Strategic Issue Resolution ClinicsSubject matter experts will take you through a step-by-step

approach to identifying key issues, aligning goals, speak-

ing a common language, and drafting a workable action

plan in key areas.

Track 1: All Things DataSegmentation, modeling, targeting: All essential for direct

marketing, but flawed without quality data. Use this work-

shop to identify the sources of data quality issues in your

organization and create an action plan for ensuring and

maintaining data quality.

Track 2: Maximizing Lead GenDefining a hot lead is a never-ending process. Spend time

during this workshop confirming the attributes of a sales-

ready, high-value lead; determining how best to attract and

convert those leads; and discussing the technologies that

can best support those efforts.

Track 3: Customer InsightBig Data is only as valuable as the insight it delivers. Draft

an action plan during this workshop that will guide you in

how to find, integrate, and use the right social, mobile, and

web data based on your strategic marketing goals.

OR Track 4: Add your track here

12pm — 12:45pm How We Did It* Some organizations are especially expert at building fruit-

ful collaborative relationships between marketers and

technologists. Hear from marketers and their technologist

colleagues who are benefiting from collaboration today.

They’ll discuss their strategies for cross-functional team-

work, issues resolution, and more, as well as reveal the

benefits of their approach.

Track 1: All Things DataMarketing today requires data from across silos and chan-

nels. Learn how MARKETER and TECHNOGIST collaborate

to get the marketing team the information they need when

they need it.

Track 2: Maximizing Lead GenThe technologies available to support lead generation are

innumerable. Hear how MARKETER and TECHNOGIST

worked together to select the right mix of tools to support

the company’s lead gen efforts.

Track 3: Customer InsightUnderstanding customers is essential to relevant, targeted

marketing. Learn MARKETER and DATA ANALYST work

together to get the insight they need on customers’ be-

haviors and preference to create optimal segments, craft

compelling messages, and convert browsers to buyers.


Agenda/Sample Content


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12:50pm-1:20pm Exploiting Big Data for Customer ManagementHypatia Research reveals the results of an in-depth study

among IT and LOB leaders on how they work collaborative-

ly to optimize the use of use of data for marketing insight.

1:20pm — 2pm Remix Luncheon RoundtablesLeave your colleagues behind and sit with your role-based

brethren to compare notes from the morning activities.

2pm — 4pm Workshop: Partnership PlanningMarketers and their colleagues get out their drafting tools

to develop their own collaboration action plan based on

their specific challenges and opportunities. Collaboration

coaches—speakers from the morning—will be on hand to

walk you through the planning steps, resolve differences,

and provide overall guidance.

Track 1: All Things DataData management may sound like an oxymoron, but no

longer: During this workshop you’ll address such issues as

eliminating disparity across marketing databases, accessing

data from other departments, reducing multiple customer

instances and views, and accessing and integrating un-

structured data.

Track 2: Maximizing Lead GenOnce you’ve identified your ideal prospect, it’s time to

attract and nurture them through to conversion. Content

marketing is a burgeoning area for lead nurturing. During

this workshop you’ll draft a flexible, yet sustainable content

marketing strategy, including content and channel types,

resource allocation, and success measures.

Track 3: Customer InsightMeasuring marketing performance has its challenges. Use

this workshop to address attribution, social and mobile

metrics, and return on marketing investment. Leave with

an outline of the right measures based on your marketing

strategy and goals.


4pm-4:30pm Keynote: Unleashing Your Collaborative Potential This dynamic marketing and technology executive duo has

successfully partnered to create a collaborative environ-

ment between marketing and IT—and as a result has helped

to improve the company’s marketing and business perfor-

mance. They’ll discuss how to use leadership skills, strategic

thinking, and technologies to foster collaboration; explain

how to identify and eliminate barriers to collaboration; and

examine how to develop an action plan to bolster and sup-

port collaboration in the short and long term.

4:30pm — 5pm Get Motivated! Key Takeaways From the DaySession leaders will regroup to host a moderated panel dis-

cussion on the day’s main themes, learnings, and priorities.

Participants will be asked to share their plans and impres-

sions, as well.

5pm — 6pm Relax and RechargeGrab a cocktail, mingle with colleagues, other attendees,

and speakers; and share ideas and plans you’ve drafted

throughout the day.


Agenda/Sample Content (cont’d)

*Ideally sponsor brings client for presentation


3

Caples Awards

The 2012 Caples Awards has evolved. Brace yourself for a new experience.

For 35 years the Caples Awards has celebrated creative solutions to

the toughest marketing problems, as well as the people behind those

solutions. Every year creative directors from around the world gather

in New York to pore through entries looking for inspiring, innovative,

and courageous marketing ideas.

This year we’re modernizing the entire awards program into a

three-day festival of collaboration and shared wisdom in New York.

Judging for the awards will be held on December 4 and 5 followed by

a day of conference sessions (Caples Courageous Creative Summit)

and the awards presentation/cocktail party (Caples Reveal).

In the inaugural, day-long Caples Courageous Creative Summit,

creative leaders, agency champions, and visionary clients will come

together to share their secrets and warnings about what it takes to

do what others wouldn’t dare to do. It will feature conversations to

enrich and inspire the creative minds of marketing’s top leaders and

emerging stars. We will host challenging sessions on provocative

topics that will help push the limits of what marketing can do across

channels and geographies. Top global creative directors and market-

ers will share their insights and strategies for helping clients take new

leaps into unfamiliar terrain.

At the Caples Reveal more than 200 creative professionals and

marketing executives will be in attendance to help reveal the 2012

winners. All of the winning work will be on display, wine will flow, food

will be served and 2012’s best work will be celebrated.

Be a part of the Caples experience.

Courageous Creative SummitThursday Dec. 6, 9AM - 5:30PM

RevealThursday Dec. 6, 6PM - 10PM

2013 NOVEMBER 14 • METROPOLITAN PAVILION, 125 WEST 18TH STREET, NYC

REVEALThe

CREATIVESUMMIT

The Courageous

Caples Awards


3

1. Case Histories of Being Courageous This panel discussion will feature three Caples-winning case

studies, and highlight their winning creative. In this frank

discussion, the leaders who took the bold risks necessary

to innovate will share the stories behind the campaigns,

from vision to strategy to execution.

2. This Is Courageous CreativeFour Caples judges discuss a selection of the Best in Show

finalists. They’ll review the campaign creative, examining what

makes the work courageous in terms of industry, channel mix,

execution, and more. They’ll also discuss the processes neces-

sary to create and sell key constituents on taking the risk to

run truly courageous campaigns.

3. Multichannel MasteryCustomers today have become channel agnostic. Marketers,

and the agencies that support them, must rethink their ap-

proach as a result. In this session, panelists will debate the

best approach to take when creating campaigns today. How

can marketers and agencies balance and prioritize areas like

strategy, creative, channel selection, analytics, and testing to

optimize individual campaigns and overall marketing initiatives.


REVEALThe

CREATIVESUMMIT

The Courageous

Caples Awards

Sponsor a custom session and shape the content with your chosen speakers!

1. Only the Brave WinCourageous marketing is innovative marketing, and innovation

today is happening across channels. In this session the panel-

ists will discuss what it takes to create a successful, cohesive

multichannel marketing campaign. From channel selection to

creative elements, from QR codes to customer data, what are

the considerations for blending traditional and digital while

maintaining the consistency of branding and design across

customer interaction points? How do you balance risk taking

and results? Our panelists will explain how as they share stories

of their multichannel marketing successes.

2. Data vs. Creative In the battle to create a winning marketing campaign two

forces are often at odds: data and creativity. Some marketers

argue that data cramps their creative style; others insist that

data guides their creative work. In this panel discussion two

design-led and two data-led marketers will debate data’s

ideal role in the creative process.

3. The Courageous Short ListThree members of the 2012 Caples Jury will share the

campaign creative and discuss the short-list candidates of

the Courageous Client category, why they were selected,

and why they consider the client to be courageous.

4. What’s Next? Balancing on the Cutting EdgeSpeaker (to be announced) will give us a glimpse into

currently outlying trends headed for the mainstream and

provide advice on when and how best to capture the attention

of trendsetters and early adopters, as well as the mainstream

consumer or buyer to create a competitive advantage before

mass market adoption.

Sponsor an editorial session and align your firm

with challenging, important content about what

drives brands to take creative risks and achieve

superior results. Moderated by leading global

creative directors, these sessions are geared to-

wards helping marketers achieve spectacular re-

sults and work effectively with creative partners.

Caples Courageous Creative Summit –Editorial & Custom Session Opportunities


3

1. Session Sponsorships $12.5K-$15K

n Choice to add ‘Reveal’

Sponsorship for $8.8K

a. Editorial Session @ $15K —

#1, #2, #6

b. Custom Session @ $12.5K —

#3, #4, #5*, #7

n Six (6) tickets to sessions

n Branding including logo on caples.

org and logo on Caples ads,

promotional emails

*The Portfolio Review(#5) will cost $17.5K

and include that days lunch sponsorship

2. Thurs Nov 14 Awards party —

Exclusive — $17.5K

n ‘Reveal’ Sponsorship

n Photo booth

n Champagne bottle to winners

n Signature Cocktail

3. Cocktails/Happy Hour

sponsorship/s — $16.3K

n ‘Reveal’ Sponsorship

n Signature Cocktail

n Toast to address attendees

4. Refreshment Stand — $16.3K

n ‘Reveal’ sponsorship

n Counter card sitting at drink

station/s with sponsor branding/

messaging and into the marketplace.

5. Coat Check — $16.3K

n ‘Reveal’ sponsorship

n Counter card sitting at coat check

with sponsor branding/messaging

n Coat check staff can wear

company logo

6. Breakfast and/or Lunch

sponsored first and/or second day —

$15k per meal

n Includes six (6) tickets to sessions

n Counter card by food with

sponsor logo

n Goody Bag inclusion

7. ‘Reveal’ Sponsorship — $13.8K

n Six (6) Tickets to attend Reveal

only (not sessions)

n Gobo or branding on high table

n Insertion of one piece of collateral

in goody bag

n Branding including logo on caples.

org, and logo on Caples ads,

promotional emails

n Ad page in iPad Caples Showcase

8. Sneak Preview of work from

5p-545p on Thurs Nov 14 — $7,100

n Private 45 minute tour of displayed

work in advance of ‘Reveal’

n Led by Editor-in-Chief and a Cre-

ative Committee member of Caples,

with conversation and explanations

behind finalist’s work.

n Six (6) tickets for private tour and

‘Reveal’

9. Caples Showcase

Several options for the Caples

Showcase including:

n iPad display ad units — $5k for

exclusive or $1.5K each up to 3

companies

n iPad Ad hoc ad buy — $6.5K

per page

n Digital edition exclusive sponsorship

— $2.5K per list (Caples attendees,

digital edition subs, etc)

n Logo on flash drive of Caples

Showcase — see rep for pricing

n Mailed to all entrants

n Extra custom mailings to DMN

subscribers

n Extra flash drives for sponsors’ use

10. Goody Bag collateral (handed to

attendees of Caples Awards) — $1k

n One branded item

Caples Awards Sponsorship OpportunitiesSessions: 8am-5pm • Reveal begins at 6pm


REVEALThe

CREATIVESUMMIT

The Courageous

Caples Awards


3

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