Print • Display • Recruitment • Source • Essential Guides: - Database Marketing - Email Marketing - E-commerce - Search Marketing • Proprietary Surveys • Licensing and Reprints • Custom Publishing Digital Ad units • Run-of-Site • Interactive / Rich Media • Video Newsletters • Daily Insider • Customer Intelligence • Email Weekly • Digital Insider Sponsorship • Sector • iPad • Mobile • Job Postings • Key Word • Digital Edition Online Directory • Enhanced listings Lead Generation • Sponsored Promotion • Hot List of the Day • Whitepaper of the Day • Telemarketing Events • Roundtables • Caples Lead Generating Events • Virtual Events • Webcasts DIRECT MARKETING NEWS: MISSION STATEMENT THE go-to source across the direct and digital marketing spectrum • Make sense of all options open to integrated marketers • Provide audience with information they need to improve their business Contact information: Jacqueline Gould, Advertising Director 646-638-6171 | [email protected]3
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software, internet related products and services) • publisher/subscription marketers • communications • entertainment • hospitality • tourism and travel • tradeshows • manufacturers and packaged goods
• educational • government agencies • public administration • transportation • utilities • fundraisers • assoc-iations (non profit groups, charities, clubs, membership organizations) • agencies • publishers • media
December 2012 | www.dmnews.com
THE WORKWhat’s your Chateau? p32
Marketers need a new,data-centric approachto customer loyalty
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Careers
Frequency
Full (includes 4 online job postings)
Half(includes 3 online job postings)
Quarter(includes 2 online job postings)
Eighth(includes 1 online job posting)
1x $6,215 $4,350 $2,490 $1,245
3x $5,905 $4,130 $2,365 $1,180
6x $5,280 $3,700 $2,115 $1,055
12x $4,970 $3,480 $1,990 $1,000
Source
Frequency 4 columns x 4" 4 columns x 3" 4 columns x 2" 4 columns x 1" 2 columns x 4" 2 columns x 3" 2 columns x 2" 2 columns x 1"
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Contact: Juwita Chavez | Tel: (646) 638-6176 | Email: [email protected]: 8th of the month priorOn the Web at www.dmnews.com
52 | December 2011 | www.dmnews.com
Careers
EXPERTADVICE
www.dmnews.com | December 2011 | 53
For an entrepreneur, company founder or Ceo, the ability to attract and hire stellar employees defines the poten-tial of your success. When I reviewed our biggest mistakes as a fast-growing startup, they seemed to be almost entirely centered around bad hiring decisions and investing in bad hires for too long. I used to interview people for functional competence and ability, basing decisions on prior accomplishments with an over-emphasis on past successes. My process today is very different.
people who have had successes in the past doing the same job are in many cases less likely to continue to score additional successes. However, those individuals with a demonstrated pattern of success who are trying something different have the potential to be great. people innately need new challenges.
an employee recently told me, “I have a great eye for spotting all-stars,” referencing a colleague with a deep and complete résumé of successful experiences and accomplishments. My reply to him: “Finding people who have already done something is easy. Spot-ting people who are about to do something huge — that is the talent required to encourage greatness.”
When I look for new people to join our mission, I focus on their core values and belief systems. We look for individuals who are deeply passionate about their work and careers. We also recruit people with a strong sense of self-awareness and commitment to personal improvement. If you’re aware of your strengths and weaknesses, then a commitment to improvement and passion are the paths to achieve anything. n
Seth Besmertnik, cofounder and CEO, Conductor
Don’t place too much emphasis on prospects’ past successes
George Hu was promoted to COO of Salesforce.com, a newly-created position. He previously served as EVP of platform, marketing and operations. Hu will be respon-sible for all shared operational functions.
Virginia Rometty was promoted to president and CEO of IBM Corp. She will retain her post as SVP and group executive for sales, marketing and strategy at the company until the appointment takes effect on Jan. 1.
Simon Fleming-Wood was appointed the first CMO of Pandora. Previously, he was VP of marketing at Cisco Systems’ Consumer Products business, which includes the Linksys and Flip Video brands.
Mike McKay was appointed partner and chief creative officer of Eleven. His past positions include executive creative director at BBDO San Francisco and creative chief of Saatchi & Saatchi Los Angeles.
Looking for a fulfilling, long–term relationship with someone who…
* Enjoys travel* Is an excellent communicator* Loves to spend time on the phone* Doesn’t miss the details* Is a great planner* Inspires commitment* Takes an interest in others* Is hard-working and honest
Only the truly qualified should apply…
No phone calls please.
I-Behavior is a KBM Group Company, and part of the WPP organization.
www.i-behavior.com
If you meet the criteria, we’d love to speak with you about positions on our Business Development and Account Management teams.
Fulfillment / Marketing Services Sales: Fully Integrated Printing & Relationship Marketing, Financial Services, or Healthcare Verticals a +. Base + Commission into 6 Figures.
Direct Mail / Commercial Print: Full Service Print Communications Co. Heatset Web, Sheetfed & Variable Data Capabilities. Base To $100 K + Commission. NYC / Tri-State Base.
Advertising / Direct Mail Sales: High End Market. Integrated Solutions Calling on Agencies, etc. Insurance, Banking, Technology Verticals. Cre-ative Sell, Market Strategy, Business Development. Exp. in an Agency A +. Leader in Industry. NYC/Tri-State. Base to $120 K + Commissions.
Direct Mail Production Sales: Wide Variety of Services and Products. Custom Produced on Web, Sheetfed, Digital & Jet Presses. From Non-Profit
to Corp. Materials. To $100 K Base Salary + Commission.
Insert Media Sales: NYC / Tri-State Based. Strong New Business Sales Exp. Required with a Solid Rolodex. To 6 Figure Base Salary + Incentives. Leader in Industry.
Direct Mail / Commercial Print Sales: Maryland Base. Full Color Web / Sheet Fed Capabilities. Salary + Commission into 6 Figures.
Direct Mail Production Solutions Sales: To $100 K + Comm.A Premier Provider of End-to-End Services. Must be Strong in Mailing Services and Lettershop Sales.
NYC / Tri-State. Fulfillment - Sales: Leading Marketing Services Co., Total Solutions. Strong Fulfillment, Direct Mail, Direct Mktg. Sales Exp.To $120 K + Comm. into 6 figures. NYC / NJ / CT / Tri-State Base.
Specialists since 1980 in the recruitment of Marketing Professionals
Director, Direct MarketingDirector, Web MarketingCustomer Acquisition ManagerEmail Marketing ManagerEuropean based international direct marketer of Mens, Womens and Childrens clothing will be establishing a US marketing presence in Boston. Our firm has been engaged to assist this “eco friendly” marketer to find these four key positions reporting to the Head of US Marketing. Contact Ken directly to be considered for one of these outstanding opportunities or visit our website for further details.
Contact Ken Malek ([email protected])215-579-2070 or fax 215-860-3498
• • •
Director, Direct Marketing/Advertising Directs Circulation Department of this $2.0 billion B2B direct marketer. Responsibilities include monitoring customer acquisition strategy and house file development, performance and execution. Oversees customer and prospect database development and procedures. Oversees and manages capital and operating budgets. Directs the strategy and execution of online advertising, email and direct mail campaigns. Analyzes business trends, catalog performance, customer files and product sales. Provide analysis and data support for other depart-ments including Customer Service, Merchandising, Creative and Opera-tions. Works with and negotiates contracts with list brokers and sources such as D&B, Infogroup and Experian. Responsible for address hygiene and accuracy of the Customer file. Salary commensurate with experience. Location one hour Northwest of Chicago. Oustanding benefits and culture.
List Processing Mgr/Dir Philadelphia based alternative electric co. seeks a talented and ambitious list management professional to lead all list pro-cessing functions. Responsibilities include managing the relationship with the co’s external list processing vendor initiating (RFPs) to source a new vendor if needed. The position will lead the list development and targeting to enable profitable acquisition marketing campaigns across channels in-cluding Telemarketing, Direct Mail and Direct Sales, set analytical priorities for compiling results data that will enable refined targeting for each sub-sequent campaign, and possess a working knowledge of analytical models and tools to possibly run some analysis independently. Outstanding work culture and competitive salary.
Contact Joe Dascola ([email protected])813-879-9676 or fax 215-860-3498
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roundtable. Online branding ad along side podcast. Podcast will be
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Direct Marketing News’ highly successful Roundtable Series for 2013 will address a wide range of topics critical to marketers, including:
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