Direct Marketing Legal Considerations

Page 1 <img data-url='document/direct-marketing-legal-considerations.html?page=1' data-page='1' class='cut-thumb lazyload' alt='Page 1: Direct Marketing Legal Considerations' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader036.cupdf.com/reader036/viewer/2022070304/54bba6484a795978108b45ac/html5/thumbnails/1.jpg' width='140' height='200' /> Legal Considerations for Direct Marketers

Presented by Lindsey Fair

Page 2 <img data-url='document/direct-marketing-legal-considerations.html?page=2' data-page='2' class='cut-thumb lazyload' alt='Page 2: Direct Marketing Legal Considerations' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader036.cupdf.com/reader036/viewer/2022070304/54bba6484a795978108b45ac/html5/thumbnails/2.jpg' width='140' height='200' /> http://www.adstandards.ca/en/PSA/site/ Page 3 <img data-url='document/direct-marketing-legal-considerations.html?page=3' data-page='3' class='cut-thumb lazyload' alt='Page 3: Direct Marketing Legal Considerations' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader036.cupdf.com/reader036/viewer/2022070304/54bba6484a795978108b45ac/html5/thumbnails/3.jpg' width='140' height='200' /> Use the Ad Standards PreClearance

http://www.adstandards.com/en/Clearance/clearanceRates.aspx Page 4 <img data-url='document/direct-marketing-legal-considerations.html?page=4' data-page='4' class='cut-thumb lazyload' alt='Page 4: Direct Marketing Legal Considerations' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader036.cupdf.com/reader036/viewer/2022070304/54bba6484a795978108b45ac/html5/thumbnails/4.jpg' width='140' height='200' /> Sex, Drugs and Rock & Roll + Children… the CMA, the DMA and Ad Standards all have something to say about that.

Page 5 <img data-url='document/direct-marketing-legal-considerations.html?page=5' data-page='5' class='cut-thumb lazyload' alt='Page 5: Direct Marketing Legal Considerations' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader036.cupdf.com/reader036/viewer/2022070304/54bba6484a795978108b45ac/html5/thumbnails/5.jpg' width='140' height='200' /> There’s Guidelines, then there’s the LAW…

TMI = PIPEDA

Page 6 <img data-url='document/direct-marketing-legal-considerations.html?page=6' data-page='6' class='cut-thumb lazyload' alt='Page 6: Direct Marketing Legal Considerations' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader036.cupdf.com/reader036/viewer/2022070304/54bba6484a795978108b45ac/html5/thumbnails/6.jpg' width='140' height='200' /> There’s Guidelines, then there’s the LAW…

Bait & Switch

Page 7 <img data-url='document/direct-marketing-legal-considerations.html?page=7' data-page='7' class='cut-thumb lazyload' alt='Page 7: Direct Marketing Legal Considerations' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader036.cupdf.com/reader036/viewer/2022070304/54bba6484a795978108b45ac/html5/thumbnails/7.jpg' width='140' height='200' /> Page 8 <img data-url='document/direct-marketing-legal-considerations.html?page=8' data-page='8' class='cut-thumb lazyload' alt='Page 8: Direct Marketing Legal Considerations' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader036.cupdf.com/reader036/viewer/2022070304/54bba6484a795978108b45ac/html5/thumbnails/8.jpg' width='140' height='200' /> http://youtu.be/r8hP9-qnAxk

Direct Marketing Legal Considerations

Education

theres guidelines

ad standards preclearance

law tmi

law bait switch

childrenthe cma

rock roll

direct marketers

lindsey fair