Objective Augment existing marketing efforts for major regional P&C company Identify and attract new Hispanic customers Results Strategy Build predictive models to rank order the most responsive and profitable prospects for each mailing Enhance the segmentation of the mailing universe for English and Spanich creatives Higher Response Rate 69% 48% Higher Conversion Rate 8.6MM Increased From 100K Mail Piece Direct Mail Expand insurance company’s Hispanic universe
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ObjectiveAugment existing marketing efforts for major regional P&C company Identify and attract new Hispanic customers
Results
StrategyBuild predictive models to rank order the most responsive and profitable prospects for each mailingEnhance the segmentation of the mailing universe for English and Spanich creatives
Higher Response Rate69% 48%
Higher Conversion Rate8.6MM
Increased From 100K Mail Piece
Direct Mail Expand insurance company’s Hispanic universe
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