“a brief study on channel of distribution at amul milk” SREE BHAVNAGAR DIST.CO-OPRATIVE MILK PRODUCERS LIMITED ‘’ SARVOTAM DAIRY ‘’ A Project Report Submitted In Partial Fulfillment of Award Of MBA Degree Project Guide: Prof. Sonu V. Gupta Submitted by: Dipin L. Tejani Roll No: 103
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“a brief study on channel of distribution at amul milk”
West Bengal Cooperative Milk Producers' Federation Ltd. (WBCMPF)
Chapter 4. Company Profile
INRODUCTION
I have visited “SARVOTTAM DAIRY” Sihor on the 18 th MAY
2011………….. for the purpose of taking practical training for the betterment of
my knowledge in the field of management and as a part of my study
programme. This is most famous for production milk in district level.
This industry located at Sihor (DADA NI VAV) area. The plan area of
the industry covers 30acres land in Sihor on Bhavnagar to Rajkot highway road.
This is large scale industry.
Sarvottam Dairy established in 27th November 2004 by Shri Bhavnagar
District ‘SAHKARI’ milk manufacture ‘SANGH’. Sarvottam Dairy is a unique
dairy.
A dairy is a place for handling milk and milk products. Technology refers
to the application of scientific knowledge for practical proposes.
SARVOTTAM DAIRY wants to decrease privatization and increase
cooperative and development rural area. It wants take revolution as AMUL
DAIRY has given.
SARVOTTAM DAIRY is received milk approximately 82000 liters and
selling 55000 to 60000 liters, after the surplus milk passed from AMUL DAIRY
Anand.
HISTORY AND DEVELOPMENT
‘GUJARAT DAIRY DEVELOPMENT BOARD’ establishes 1974
BHAVNAGAR DAIRY. Bhavnagar Dairy has brand names “SAURAS” by this
name Bhavnagar Dairy sells milk and ghee in the Bhavnagar district. Milk was
gathered by making milk purchased from the cooperative members are 42500
liters and they selling was 54000 liters after decrease in purchased and sales
government had close the Bhavnagar Dairy on the date of December 24th 1999.
The “SANGH” was also enabling to do anything for the crisis of
Bhavnagar dairy. When the “SANGH” is established in 1974 they take the
responsibility to solve the problem of their cooperative members.
Because of close the dairy in December 24th 1999 managed by Nigam and
the meeting was called by all milk producers of the Bhavnagar in the ground of
Jilla Panchayat because of purchase and selling management they assigned
responsibility Mr. HARISHANKAR R.NANDVA and Mr. MAHASHANKAR
P.PANDYA with the support of the political bodies like Mr. SUNIL OZA, Mr.
RAJENDRASINH RANA and Mr. MAHENDRABHAI PANOT of Bhavnagar
district Mr. HARISHANKAR R. NANDVA and Mr. MAHASHANKAR
P.PANDYA send a application to the Gujarat Government for the
reestablishment of SANGH in the district. Both Mr. HARISHANKAR
R.NANDVA and Mr. MAHASHANKAR P.PANDYA had done present
Bhavnagar Dairy was merger with Uttam Dairy by Ahmadabad by Government
department. In this organization they assigned organization responsibility to
V.C. JOSHI.
3. COMPANY`S PROFILE
NAME OF COMPANY : - SARVOTTAM MILK DAIRY
ADDRESS OF COMPANY : - SARVOTTAM DAIRY,
BHAVNAGAR – RAJKOT
HIGHWAY ROAD,
SIHOR,
BHAVNAGAR.
PH.NO :- (02846) 329633,225502
FAX NO .:- 91-02846-225501
BANKERS : - BHAVNAGAR JILLA SAHKARI
BANK.
BHAVNAGAR –DISTRICT
CO-OPERATIVE BANK.
STATE BANK OF INDIA..
BANKOF BARODA.
YEAR OF ESTABLISHMENT : - 21ST November 2004
YEAR OF REGISTRATION : - 27TH July 2001
R.G. NO. :- REDG/U28701
TYPE OF FIRM : - CO-OPERATIVE FIRM
AUDITORS: - MR.JAGDISHBHAI PATHAK (C.A)
CERTIFIED :- ISO-9000:2001 & H.A.C.C.P
BRAND NAME OF
PRODUCTS: - AMUL GOLD
AMUL BUTTERMILK
TOTAL WORKERS & STAFF :- 40 WORKERS & 43 STAFF
MAIN PRODUCT : - MILK
MILK COLLECTION CENTER: - SIHOR, PALIYAD,
GADHADA, TALAJA,
MAHUVA
1. COMPETITORS : - B.D.P.L.,MODHAR DAIRY, SUGAM
MILK, RAJWADI MILK, SUMPURNA MILK
ANNUAL OUTPUT : - 216 LACS LITERS
AVERAGE MARKETING : - 55,000 – 60,000 LITER PER DAY.
SPECIAL MILK OFFICE:- RAJKOT
FUTURE PLAN : - GHEE, CHOCOLATES,
CHEESE, ETC.
SLOGAN & PUNCHLINE : - AMUL DOODH PITA HEI INDIA.
The organization structure of the “SARVOTTAM DAIRY” includes
three levels.
1) Top level.
2) Middle level.
3) Lower level.
1) TOP LEVEL
Top level includes the unit or groups. Top level consists of mainly Board
of Directors, General Manager, and Chairman etc.
Chairman: MAHENDRABHAI PANOT
G.M. : HARISHANKAR R.NANDVA
Joint G.M.: MAHASHANKAR P.PANDYA
2) MIDDLE LEVEL
Middle level is the very important level, because it is the linker who
combines both the level top level to the bottom level.
Finance head: Mr. BHIKHUBHAI PATEL
Production head: Mr. HASMUKHBHAI PANDYA
Co-operative head: Mr. BHARATBHAI KHER
Marketing head: Mr. VIJAYBHAI RAMANA
Auditor: Mr. JAGDISHBHAI MEHTA (C.A.)
3) LOWER LEVEL
A lower level or bottom level is seen at the lowest in the chart of
company. It is the level where actual work is done.
Workers.
Forman.
MILK PROCESS
Receive Milk by Milk Producers of Village
Dairy Procedure
(Collection Whole Milk)
Milk Checking & Testing
Taking General Fat & SNF
Pasteurization
Packing & Labeling
Dispatch & Send to Distributors
Customers
SOME COMPETITORS ARE AS UNDER:
2. MODHAR DAIRY
3. B.D.P.L. (BACHUBHAI DUDHVALA PVT. LTD.)
4. SUGAM MILK
5. RAJWADI MILK
6. SUMPURNA MILK
MANUFACTURING PRODUCT:
1. AMUL MILK
2. AMUL BUTTER MILK
Distributors: The packaged milk is distributed via the distributor network throughout the city.
Milk brands and its selling rates:-
Milk is a crop of the dairy but they also produce buttermilk. There are different brands which
has a different between them regarding.
No. Milk FAT
%
SNF
%
QTY. Selling
rate
Selling rate
of
distributor
Selling
rate of
retailer
1 AMUL GOLD 6.0 9.0 1.ltr 25.35 26.00 28.00
2 AMUL
BUTTERMILK
0.5 6.5 1 liter 11.30 12.00 13.00
OBJECTIVES OF THE PROJECT
To find out the reason behind using Amul milks. To find out how many consumers are aware of different brand of milk. To find out the main factors this affects the purchase of branded milk.
To find out reason behind not using Amul Milk (Sarvottam). To study that people give more preference to SARVOTTAM DAIRY