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My weakness...is architecture. I think of my work as ephemeral architecture, dedicated to the
beauty of the female body.
Christian Dior
HistoryHistoryFounded in 1946 by
the designer Christian Dior
Headquartered in Paris, France
However, the current Dior corporation celebrates "1947" as the opening year. Dior was financially backed by wealthy businessman Marcel Boussac
Biggest Hit of today’s fashion world
Consumers Its target audience is anyone who has
an extra ordinarily mixture of romanticism, feminism and modernity.
hobby some consumers have
Competitors
Competitors to the House of Dior include, among many, the fashion houses of Chanel, Yves Saint Laurent, Gucci, Versace, Prada
Employees
551179 employees includes people working from production to
management.
Media Media support has played a huge and positive role at Dior. existed for years the company has become
very recognizable. It was promoted by various glossy magazines, events with celebrities, high
profile advertising campaigns. The stronger advertisement show Dior effectively which makes
the women interested in this product. In the advertisement, the perfume's bottle is shinning for
the promotion, TV advertisement is one of the useful ways, internet is another useful ways, and
the advertisement of Dior is usually present in the internet. The advertisement have improved the
product.
Ownership and shareholdings
At the end of 2010, the only declared major shareholder in Christian Dior S.A. was Groupe Arnault SAS, the family holding company of Bernard Arnault. The group's control amounted to 69.96% of Dior's stock and 82.86% of its voting rights.
The remaining shares are considered free floatChristian Dior S.A. held 42.36% of the shares of LVMH and 59.01% of its voting rights at the end of 2010. Arnault held an additional 5.28% of shares and 4.65% of votes directly.
Conclusion
Christian Dior has engineered a remarkable commercial breakthrough based on top quality, highly creative products that appeal to a youthful, refined clientele.
Christian Dior continues to be the domination of the Fashion Industry.
the end