A PRESENTATION BY January 2 7, 2006 DION HINCHCLIFFE SPHERE OF INFLUENCE INC. [email protected] WWW.SPHEREOFINFLUENCE.COM GLOBAL SOA WITH WEB 2.0
Dions globalsoa web2presentation1_2006
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A PRESENTATION BY
January 27, 2006
DION HINCHCLIFFESPHERE OF INFLUENCE [email protected]
GLOBAL SOA WITH WEB 2.0
Copyright 2005 By Sphere of Influence Inc. – All Rights Reserved
THANKS – GREAT TO BE HERE!!!
Copyright 2005 By Sphere of Influence Inc. – All Rights Reserved
THE WEB IS EVOLVING
Copyright 2005 By Sphere of Influence Inc. – All Rights Reserved
NEW BEST PRACTICESFOR CREATING VALUE – EXPLOITING CONTENT
WEB AS GLOBAL CONTENT PLATFORM
HARNESSING COLLECTIVE INTELLIGENCE
DATA AS THE NEXT INTEL INSIDE
OPEN CONTENT MANAGEMENT
LEVERAGE USERS AS CO-CREATORS
CONTROL OVER HARD-TO-RECREATE CONTENT
END OF THE RELEASE CYCLE
LIGHTWEIGHT MODELS FOR SERVICES
Copyright 2005 By Sphere of Influence Inc. – All Rights Reserved
SOME PEOPLE CALL THIS WEB 2.0
Copyright 2005 By Sphere of Influence Inc. – All Rights Reserved
WHAT IS WEB 2.0?
Copyright 2005 By Sphere of Influence Inc. – All Rights Reserved
Copyright 2005 By Sphere of Influence Inc. – All Rights Reserved
WEB 2.0 - ALREADY HERE?
1. Reuse all the content and services on the Web
2. Exploit two-way participation for enrichment
3. Simple models for unlocking silos of content
Copyright 2005 By Sphere of Influence Inc. – All Rights Reserved
COLLECTIVE INTELLIGENCE AND NETWORK EFFECTS
VALUE OF CONTENT IS PROPORTIONAL TO ITS SCALE
CONTENT VALUE GROWS EXPONENTIALLY TO ACCESS
APPLYING THE WISDOM OF CROWDSFOSTERING ARCHITECTURES OF PARTICIPATION
HARNESSING MASS CONTRIBUTIONSMAKING REUSE AND LEVERAGE EXPLICIT
Copyright 2005 By Sphere of Influence Inc. – All Rights Reserved
SELF-SERVICE CONTENT
MALLEABLE AND RE-MIXABLE
UBIQUITOUS FORMATS: BLOGS, WIKIS
PERVASIVE AVAILABILITY (RSS)
USE CONTINUOUSLY ADDS VALUE
Copyright 2005 By Sphere of Influence Inc. – All Rights Reserved
MINIMIZE
ETC…WASTE AND EXPLOIT VALUE
CONTENT AS A SERVICE
FOLKSONOMIES INSTEAD OF
TAXONOMIES
EVERY USER HELPS BUILD VALUE
CONTENT IS THE FUNCTIONALITY
SYNDICATION, NOT CONTROLLING
THE OTHER END
Copyright 2005 By Sphere of Influence Inc. – All Rights Reserved
APPLYING WEB 2.0 AS A LIGHTWEIGHT SOA
• ACCESSIBLE CONTENT USING RSS AS THE WIRING
• EXPLOITATION = OPEN SYNDICATION• ENRICHMENT GREATLY INCREASES VALUE• FOLKSONOMIES TO CONTINUOUSLY
ORGANIZE• MECHANISMS TO INCREASE TRUST OF
CONTENT• CONTENT EXPLOITATION VIA MASH-UPS• RADICAL DECENTRALIZATION FOR
SCALING• USING COLLECTIVE INTELLIGENCE AS A
FILTER
RESULTS IN THE HIGHEST VALUE CONTENT
Copyright 2005 By Sphere of Influence Inc. – All Rights Reserved
GLOBAL SOA VALUE PROPOSITION
• SIMPLER INTEGRATION IS FASTER AND HIGHER QUALITY: Web 2.0 specifically encourages simpler, easier to use standards and more malleable integration techniques. Mash-ups instead of composite applications, RSS/REST instead of SOAP, etc.
• STRONGER LOOSE COUPLING: Traditional SOA technologies force you to control the other end of the conversation, whether you need to or not. The Web 2.0 approach to integration doesn't require absolute control and fosters a lightweight, loosely-coupled syndication approach instead of forceful integration.
• A COMPLETE TOLERANCE CONTINUUM: Mainstream behind-the-firewall SOA tends to have an absolute, rigid view of functionality and integration. Web 2.0 is more forgiving. We advocate the addition of Web 2.0 techniques for more agile integration and software that includes architectures of participation, real-time feedback, social immersion, tagging/folksonomies, data as the new functionality, and etc.
Copyright 2005 By Sphere of Influence Inc. – All Rights Reserved
QUESTIONS ?
FEEDBACK ?
www.SphereOfInfluence.com
DION HINCHCLIFFESPHERE OF INFLUENCE [email protected]
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