Định Hướng Dữ Liệu Trong Nền Kinh Tế Chia Sẻ: Uber, GrabTaxi, AirBnB

Dr. Dinh Le DatANTS Co-founder & CEO

[email protected] | +84 91 2323 911

DATA-DRIVEN MARKETING in SHARING ECONOMY

Định Hướng Dữ Liệu Trong Nền Kinh Tế Chia Sẻ

HCMC, 08/2015

Confidential

Gartner - Data-driven marketing refers to acquiring, analyzing and applying information about customer and consumer wants, needs, context, behavior and motivations.

Lexicon - Data-driven marketing refers to the marketing insights and decisions that arise from the analysis of data about or from consumers.

ClickZ - Data-driven marketing requires marketers and their teams to be able to collect, integrate, and analyze data from external and internal sources - competitive intelligence reports, global market research, on-site and off-site customer activities, social interactions, and more.

Confidential

By trying to provide everything themselves, classical businesses miss out on the larger opportunity

Confidential

Communication Web 2.0 Social Media & Shared Economy

Confidential

Confidential

• Achieve customer intimacy through data

• Design for simplicity and a streamlined experience

• Actively listen to customers and respond

Confidential

• Driver & User Experiences• Real-time Traffic Data• Dispatcher Optimization• Scheduling • Prediction• …

ANTS | FPT Corporation / FPT Technology Innovation

Mobile: +84 91 2323 911 / Office: +84 8 7301 9199 / Fax: +84 8 7301 9199

FPT Building – 9th Floor, FPT Technology Innovation,

153 Nguyen Dinh Chieu Str., Ward 6, Dist.3, HCMC, Vietnam [email protected] | http://ants.vn | http://fptventures.vn