DILEMA INOVASI DAN TANTANGAN BISNIS Bambang Tjahjadi Guru Besar Fakultas Ekonomi dan Bisnis Universitas Airlangga dan Unika Widya Mandala
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DILEMA INOVASI DAN TANTANGAN BISNIS
Bambang Tjahjadi Guru Besar
Fakultas Ekonomi dan Bisnis Universitas Airlangga
dan Unika Widya Mandala
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Business Environment Dynamics
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Performance
What Drives Performance?
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What Drives Performance?
Performance
STRATEGY A unique way to create value
Organization
Help!!!
TRANSFORMATION
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Our Understanding of Strategy
The Six Blind Men and The Elephant
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From Silo Perspective
Helicopter View A View from the Top
STRATEGY-FOCUS ORGANIZATION
Finance Operation Mktg HR
The Language of STRATEGY
Strategic Perspective
Is Strategy Important?
TO
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Role of
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Paradigm #1: Innovation and Competition
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Role of Innovation?
• Cost Reduction … OR • Unique Value … OR • Stuck in the Middle
Industry
Valu
e Cr
eati
on
Commodity
Brand
Service
Knowledge
Experience
Spiritual
STRUCTURALIST VIEW OF STRATEGY
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Industry
RECONSTRUCTIONIST VIEW OF STRATEGY
Theory of Endogeneous Growth
Schumpeterian Innovation & Creative Entrepreneur
Paradigm #2: Innovation and Entrepreneur
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Value Innovation OR Innovation without Value ?
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Strategy Canvas in Blue Ocean Strategy
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