Riding the Tiger Disruption and innovation in media Rolv Erik Ryssdal, CEO Schibsted Media Group Digital Winners, Oslo 8 November 2013
Digtial Winners 2013: Rolv erik ryssdal
Aug 20, 2015
Welcome message from author
This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
Transcript
Riding the Tiger Disruption and innovation in media
Rolv Erik Ryssdal, CEO Schibsted Media Group
Digital Winners, Oslo 8 November 2013
Bullet-textslide Header, max two lines
Text:
Click on ’Increase Indent’
for changing Bullet-level
To get back,
click on ’Decrease Indent’
Turn off ’CLASSIFICED’ via
1. ’Insert’ / ’Header & Footer’
2. Deactivate by clicking off the
Footer Checkbox
3. Check ’Apply to All’ 2
Empowering people in their daily life
We aim to be the global number
1 in Online Classifieds
Seizing the digital growth
opportunity in core markets
Powerful brands and digital platforms
reaching ever more readers
Online Classifieds
Media Houses
New Online
Services
Customer
insights
Payment
services
Technology
platforms
Advanced
data analytics
Organization &
Competence
Our mission:
Disruption: The only constant we have seen in media for the last 15-20 years
Concert in 1990 Concert in 2010
Bullet-textslide Header, max two lines
Text:
Click on ’Increase Indent’
for changing Bullet-level
To get back,
click on ’Decrease Indent’
Turn off ’CLASSIFICED’ via
1. ’Insert’ / ’Header & Footer’
2. Deactivate by clicking off the
Footer Checkbox
3. Check ’Apply to All’
1998 Spun off FINN as a separate company
2000 VG Nett established as separate company
2008 Closed down print classifieds titles
in Spain, even if profitable
2010 VG Mobil established as separate company
1/1 2014 VG TV establishes as separate company
4
We have a history of daring to disrupt ourselves
Chart-slide Header, max two lines
Text:
All fonts in charts are
Arial Regular, 18 pt
5
Print readership decreases rapidly, but we are reaching more people than ever
Source: Forbruker & Media, TNS Gallup
Leading media house and advertiser’s choice
Reaching 55% of the Norwegian population
High quality offering in print, online, mobile and web-TV
#1-2 positions across all platforms
Focus on converting revenue
from print to digital
Example: VG daily weekday coverage
2013 1997
2.4m
1.4m
Two columns Bullet-textslide Header, max two lines
Text:
Click on ’Increase Indent’
for changing Bullet-level
To get back,
click on ’Decrease Indent’
Transforming print audience and revenue to online
Building world-class digital media
6
Mobile and tablet Web TV Innovative reader involvement Digital subscriptions
Bullet-textslide Header, max two lines
Text:
Click on ’Increase Indent’
for changing Bullet-level
To get back,
click on ’Decrease Indent’
Turn off ’CLASSIFICED’ via
1. ’Insert’ / ’Header & Footer’
2. Deactivate by clicking off the
Footer Checkbox
3. Check ’Apply to All’
NIGHT MORNING LUNCH AFTERNOON EVENING
MO
BIL
E P
AG
EV
IEW
S
7
06.00
06.30
07.00
Traffic to VG Mobil ´jumps´ every 30 min in the morning as alarms go off
Two columns Bullet-textslide Header, max two lines
Text:
Click on ’Increase Indent’
for changing Bullet-level
To get back,
click on ’Decrease Indent’
Transforming print audience and revenue to online
Building world-class digital media
8
Mobile and tablet Web TV Innovative reader involvement Digital subscriptions
Newsclips
Acquired entertainment
Talk shows
Crime shows
Two columns Bullet-textslide Header, max two lines
Text:
Click on ’Increase Indent’
for changing Bullet-level
To get back,
click on ’Decrease Indent’
Transforming print audience and revenue to online
Building world-class digital media
9
Mobile and tablet Web TV Innovative reader involvement Digital subscriptions
Two columns Bullet-textslide Header, max two lines
Text:
Click on ’Increase Indent’
for changing Bullet-level
To get back,
click on ’Decrease Indent’
Transforming print audience and revenue to online
Building world-class digital media
10
Mobile and tablet Web TV Innovative reader involvement Digital subscriptions
Mobile growth in both mature and emerging markets
From: FINN.no in year 2000
To: FINN going «Mobile First» in 2012
Mobile share week 37 2012: 19 %
Mobile share week 41 2013: 41 %
Strong mobile growth is driving total traffic
0
50.000.000
100.000.000
150.000.000
200.000.000
250.000.000
300.000.000
350.000.000
400.000.000
450.000.000
500.000.00020
11v01
20
11 v
05
20
11 v
09
20
11 v
13
20
11 v
17
20
11 v
21
20
11 v
25
20
11 v
29
20
11 v
33
20
11 v
37
20
11 v
41
20
11 v
45
20
11 v
49
20
12 v
01
20
12 v
05
20
12 v
09
20
12 v
13
20
12 v
17
20
12 v
21
20
12 v
25
20
12 v
29
20
12 v
33
20
12 v
37
20
12 v
41
20
12 v
45
20
12 v
49
20
13 v
01
20
13 v
05
20
13 v
09
20
13 v
13
20
13 v
17
20
13 v
21
20
13 v
25
20
13 v
29
20
13 v
33
Pageviews - Mobile vs. Desktop
Total (403 M)
Mobile (218 M)
Desktop (172 M)
Two columns Bullet-textslide Header, max two lines
Text:
Click on ’Increase Indent’
for changing Bullet-level
To get back,
click on ’Decrease Indent’
Exciting partnership with Telenor!
One of the global leaders in Online
classifieds
Reaching around 100 million people
Early mover with 15 years of
experience
Roll out strategy based on proven
concepts and insights from key
European markets
One of the leading global telecom
providers
150 million mobile customers
Large player in emerging markets
Deep insight into mobile Internet
technology and usage
Long term industrial partner with
solid financial capacity
13
Joint Ventures in South America and Asia, strong mobile focus:
+
Bullet-textslide Header, max two lines
Text:
Click on ’Increase Indent’
for changing Bullet-level
To get back,
click on ’Decrease Indent’
Turn off ’CLASSIFICED’ via
1. ’Insert’ / ’Header & Footer’
2. Deactivate by clicking off the
Footer Checkbox
3. Check ’Apply to All’
“The Internet is transforming almost
every element of the news
business”
“We will need to invent, which
means we will need to experiment.
Our touchstone will be readers,
understanding what they care
about” From Jeff Bezos´ Letter to Washington Post Employees
14
Digital Transformation:
Completely new skills sets needed
Jeff Bezos Founder and CEO of Amazon.com
Owner of Washington Post
Global recruiting of new competence
Pricing Churn modelling Conversion Segmentation
Shared
technological
platforms
15
Bullet-textslide Header, max two lines
Text:
Click on ’Increase Indent’
for changing Bullet-level
To get back,
click on ’Decrease Indent’
Turn off ’CLASSIFICED’ via
1. ’Insert’ / ’Header & Footer’
2. Deactivate by clicking off the
Footer Checkbox
3. Check ’Apply to All’
“New Business Innovation”
OMNI
Strengthening a culture of constant innovation:
“Core Business Innovation”
OMNI
Bullet-textslide Header, max two lines
Text:
Click on ’Increase Indent’
for changing Bullet-level
To get back,
click on ’Decrease Indent’
Turn off ’CLASSIFICED’ via
1. ’Insert’ / ’Header & Footer’
2. Deactivate by clicking off the
Footer Checkbox
3. Check ’Apply to All’
Related Documents
