2010 Adobe Systems Incorporated. All Rights Reserved. Digitize + Socialize + Optimize = The New Way to Market Ann Lewnes | Senior Vice President, Global Marketing
Digitize, Socialize and Optimize: The New Way to Market
Oct 21, 2014
Presentation by Ann Lewnes, SVP Global Marketing at Adobe.
Dated June 8, 2010.
Dated June 8, 2010.
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2010 Adobe Systems Incorporated. All Rights Reserved.
Digitize + Socialize + Optimize = The New Way to MarketAnn Lewnes | Senior Vice President, Global Marketing
2010 Adobe Systems Incorporated. All Rights Reserved.
The Old Way to Launch…
2010 Adobe Systems Incorporated. All Rights Reserved.
The New Way to Launch…
2010 Adobe Systems Incorporated. All Rights Reserved.
1,000,000 followers in social media universe
37,000+ during the 30 minute launch event
450+ unique blog entries in one week
Social Builds Buzz
2010 Adobe Systems Incorporated. All Rights Reserved.
Virtual Goes Viral
2010 Adobe Systems Incorporated. All Rights Reserved.
New Social Channels
2010 Adobe Systems Incorporated. All Rights Reserved.
Tracking Social
2010 Adobe Systems Incorporated. All Rights Reserved.
Social Gets Results
2010 Adobe Systems Incorporated. All Rights Reserved.
Optimizing with Omniture
2010 Adobe Systems Incorporated. All Rights Reserved.
Optimizing for Results
Implemented Omnituresolutions on Adobe.com and online store
Significantly increased response rate to special offers
5% increase in revenue per visitor
2010 Adobe Systems Incorporated. All Rights Reserved.
CS5 Launch Results To Date
25% over CS4 in Adobe.com pre-orders
952K+ product trials (57% over CS4)
12% increase in site visits and 6% increase in site-to-store conversions (versus CS4)
661K views of Virtual Launch event in 2 weeks (300% over CS4)
>1000 articles, reviews and blogs world wide
20X e-mail 6X search 10X display ROI on revenue generating communications
1M+ Followers in Social Media Universe (72% over baseline)
2010 Adobe Systems Incorporated. All Rights Reserved.
This Stuff Works
2010 Adobe Systems Incorporated. All Rights Reserved.
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