“Digitization of Cultural and Scientific Heri 30 August 2004, Bansko, B Integrated and Personalized Digital Information Services Yaşar Tonta Yaşar Tonta Hacettepe University Department of Information Management 06532 Beytepe, Ankara, Turkey [email protected]yunus.hacettepe.edu.tr/~tonta/tonta.html
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“Digitization of Cultural and Scientific Heritage” 30 August 2004, Bansko, Bulgaria Y.T. Integrated and Personalized Digital Information Services Yaşar.
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“Digitization of Cultural and Scientific Heritage”30 August 2004, Bansko, Bulgaria
“Digitization of Cultural and Scientific Heritage”30 August 2004, Bansko, Bulgaria
Y.T.
Integration of Electronic Information Services
Library automation systems Student services Financial services (digital pay systems) Research data Grants Links with off-campus e-learning, e-government, e-
commerce systems Interoperability with other on- and off-campus information
systems
“Digitization of Cultural and Scientific Heritage”30 August 2004, Bansko, Bulgaria
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•With SFX, libraries can define rules that allow FX to dynamically create links that fully integrate their information resources regardless of who hosts them – the library itself or external information providers.
“Digitization of Cultural and Scientific Heritage”30 August 2004, Bansko, Bulgaria
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A&I
e-print
Full Text
Portal
CitationsWeb Form
eTOC
OPAC
Web !?
Source: http://www.sfxit.com/
“Digitization of Cultural and Scientific Heritage”30 August 2004, Bansko, Bulgaria
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Full-text
Ulrich’s
PubMed
Citation databases
Subject gateways
“Appropriate copy”
OPAC
Source: http://www.sfxit.com/
“Digitization of Cultural and Scientific Heritage”30 August 2004, Bansko, Bulgaria
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Author names from Web of Science
Ovid Inspec
Holdings info from your OPAC
Full-text from Wiley InterScience
Source: http://www.sfxit.com/
“Digitization of Cultural and Scientific Heritage”30 August 2004, Bansko, Bulgaria
“Digitization of Cultural and Scientific Heritage”30 August 2004, Bansko, Bulgaria
Y.T.
SFX: Open link for libraries
A&I databases
e-prints
Full-text
Portal
Citations Web Form
E-TOCs
Catalog Link server
Source: http://www.sfxit.com/
“Digitization of Cultural and Scientific Heritage”30 August 2004, Bansko, Bulgaria
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“Digitization of Cultural and Scientific Heritage”30 August 2004, Bansko, Bulgaria
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Personalization of Electronic Information Services
Personalization
– “. . .selecting and filtering information objects or
products for an individual by using information
about the individual.” (Koch, Möslein, Schubert, 2002):
Customization
– Changing or customizing goods and services
according to customers’ needs
“Digitization of Cultural and Scientific Heritage”30 August 2004, Bansko, Bulgaria
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Industrial Society Mass production and mass distribution
– “Any customer can have a car painted any color that he wants, as long as it’s black” (Ford)
Competition– In US: 260 different brands of cars, 87 colas, 3000 beers, 340 cereals, 50
bottled water, etc. “Make, store, sell” (Mitchell M. Tsang) “The Age of the Terrific Deal”:
– “as you want them”, “from anywhere”, “at the best price and highest quality” (Robert R. Reich)
“Mechanistical organization” “Continuous development” Traditional education and training Rigid / hierarchical adminsitration Economic models based on centralization
“Digitization of Cultural and Scientific Heritage”30 August 2004, Bansko, Bulgaria
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Information Society Mass customization and personalization
“Unstandardized” goods and services (Toffler, 1970s) Mass customization is an indication of a rich and complex society. Cheaper to produce personalized goods and services using
advanced IT: “. . . as technology becomes more sophisticated, the costs of introducing variations declines” (Toffler 1970, p. 236)
“Sell, make, deliver” (Mitchell M. Tsang)
“Dynamic organization” Customer focused education / continuous education Loose / horizontal administration Economic models based on customization
“Digitization of Cultural and Scientific Heritage”30 August 2004, Bansko, Bulgaria
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Personalization of Information Services
Explicit / implicit personalization
Active / passive personalization
Personalization of display environment
Personalization of collections / content
Personalization of services
“Digitization of Cultural and Scientific Heritage”30 August 2004, Bansko, Bulgaria
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My Yahoo!
“Digitization of Cultural and Scientific Heritage”30 August 2004, Bansko, Bulgaria
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MyLibrary
“Digitization of Cultural and Scientific Heritage”30 August 2004, Bansko, Bulgaria
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“Digitization of Cultural and Scientific Heritage”30 August 2004, Bansko, Bulgaria
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“Digitization of Cultural and Scientific Heritage”30 August 2004, Bansko, Bulgaria
Y.T.
“Digitization of Cultural and Scientific Heritage”30 August 2004, Bansko, Bulgaria
Y.T.
“Digitization of Cultural and Scientific Heritage”30 August 2004, Bansko, Bulgaria
Y.T.
Personalized Information Services Personal banking services On-demand publishing, on-demand video Automatic current awareness, ToC services Electronic document delivery “desktop librarian” (www.liveperson.com) Recommender systems (e.g., amazon.com) Information agents
“Digitization of Cultural and Scientific Heritage”30 August 2004, Bansko, Bulgaria
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My Bank
“Digitization of Cultural and Scientific Heritage”30 August 2004, Bansko, Bulgaria
“Digitization of Cultural and Scientific Heritage”30 August 2004, Bansko, Bulgaria
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Amazon.com
“Digitization of Cultural and Scientific Heritage”30 August 2004, Bansko, Bulgaria
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Amazon.com recommends . . .
“Digitization of Cultural and Scientific Heritage”30 August 2004, Bansko, Bulgaria
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“Digitization of Cultural and Scientific Heritage”30 August 2004, Bansko, Bulgaria
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Portal definition Intensity of sources and services available through
the Internet Information hub Entry point to information sources and services Personalized sources based on personal demand or
specific roles Collections organized to help different users
Source: Dempsey, 2003
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Portal is not a strategy replacing effective use and management of information sources in a networked environment, but, rather, is part of such a strategy (Dempsey, 2003)
Portal is an application that provides metasearch and support services (ARL)
Portal definition (cont’d)
“Digitization of Cultural and Scientific Heritage”30 August 2004, Bansko, Bulgaria
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Before Portals
Source: Dempsey, 2003
“Digitization of Cultural and Scientific Heritage”30 August 2004, Bansko, Bulgaria
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Library portal approach
Source: Dempsey, 2003
“Digitization of Cultural and Scientific Heritage”30 August 2004, Bansko, Bulgaria
Y.T. Source: Dempsey, 2003
Portal
Personalized Static
Mediation
Presentation
“Digitization of Cultural and Scientific Heritage”30 August 2004, Bansko, Bulgaria
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Portal services
Source: Dempsey, 2003
“Digitization of Cultural and Scientific Heritage”30 August 2004, Bansko, Bulgaria
Y.T. Source: Dempsey, 2003
“Digitization of Cultural and Scientific Heritage”30 August 2004, Bansko, Bulgaria
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Issues I Standard content is offered to all users Recognize users when they log on and personalize the
content based on their rights and privileges (smart cards, biometric features)
Providing information services using “pull” and “push” technologies
Personalized electronic books Need to move from “resource-centric” approach to
“relationship-centric” approach
“Digitization of Cultural and Scientific Heritage”30 August 2004, Bansko, Bulgaria
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Issues II Difficult to implement in a distributed environment Network infrastructure (access to personal, local, regional
and wide area networks) Security & privacy concerns Interoperability
– with library automation systems, student information systems, financial systems, etc.
– With e-banking, e-commerce, e-health, e-government, e-(l)earning systems
More sophisticated budgeting, pricing, use and training models
“Digitization of Cultural and Scientific Heritage”30 August 2004, Bansko, Bulgaria