Digitally Printed Home Textiles - A India Perspective

Leading the industry towards Innovation in Inkjet

Digitally Printed Home Textiles - A India

perspective

Aditya Chandavarkar Founder & CEO

Inkjet Forum India

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© Inkjet Forum India 2013

Presentation Structure

Indian Textile Industry

Home Textiles Snapshot

Adoption of Digital Textile Printing in India.

Case Study - DTP Home Textiles in India

Challenges/Suggestions

Conclusions

About us

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Indian Textile Industry


65%

35%

14%Industria

l Producti

on

12%Exports

27%Foreign Exchange Earning

Contributes

3rd Largest Exporter

$ 223 bn

11% CAGR

=

Projected 2021

Source: Technopak4


Projected Growth

Source: Technopak5


Advantages

Manufacturing Flexibility

Multi-Fibre Raw Material Capability

Product Development/Design

Industry Competition – Promotes Innovation

Favourable Government Policies

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Integrated Textile Setup

India is amongst the few countries in the world which

have presence across the textile value chain.

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Favourable Market DemandSource: ET Retail

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Home Textile Snapshot

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Geographic Location of Home Textiles

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Snapshot – Home Textiles in India

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Source: Technopak, Welspun12


Leading Home Textile Companies

$ 2 bn

$ 130 mn$ 270 mn$ 271 mn

$ 343 mn

$ 350 mn$ 548 bn

$ 594 mn$ 670 mn

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Adoption of DTP in India

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Current Scenario – MarketMarket size of textile printed digitally.

* Ink Consumption Average: 10 – 12 gm/lm

Annual Ink Consumption

$ 150 - 200 mn

500 - 6000 lm/day

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Current Scenario – Equipment

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OEM’s in India

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Current Scenario – Inks

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Ink Pricing in India

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DTP Home Textile in India

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DTP Home Textile in India

Digitally Printed Home Textiles make up

10 – 15 % of total digital textile landscape in India.

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India’s focus on mass production means the

economics of digital in home textiles don’t stack up ???

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Definition of Mass Production Changing ?

Before Now

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Interest in domestic markets for modern designs

Perfect vehicle for small /mid sized companies.

Lower product life cycle cost.

Lower cost of fabric manufacturing and processing.

Reduces impact on environment.

Positives

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Success Stories

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First Home Textile manufacturer to have a fully functional digital printing setup in India.

Digital Printed Output: 1.2 – 1.5 million lm/year

Products Manufactured:Curtains, Bed Linen, Upholstery,Wallpaper Technology:

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Technology Clients

US $75 million and it exports to regions across the world like North America, Europe, Australia, Japan and East Asia.

Digital Printed Output: 0.7 – 0.9 million lm/year

Products Manufactured:Cushions, Curtains, Kitchen,Table Linen & Throws

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Kabadi Shankarsa & Co.

Digital Printed Output: 35% of Total Production

Products Manufactured:Cushion Covers, Curtains, Kitchen,Table Linen & Scarfs.

Technology Clients

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Challenges/Suggestions

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Challenges

Understanding of DTP cost model

Marketing Strategy

Training & Knowledge of technology.

Confidence in Technology

Consistency in Pre/Post-Treatment of Fabrics.

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Recommendations

Skill upgradation/training for stakeholders

Responsibility from Technology Supplier – Technical service & support.

Change of Business Model/Mindset from PSPs

Design Combinations – Traditional Indian Art + Digital

Pigment ink based systems for Home Textile

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Exploring E-commerce

E-commerce in India will grow @ 75%

CAGR over the next decade, and likely

to reach US$ 60-75 Billion by 2020.

Home textiles very suitable products for

E-commerce channel

- No challenge on size / fit

- Less issues with “touch and feel”

- Easy to pack and ship

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Conclusions

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India has potential to utilise inherent strengths in

textile industry to become a leader in digital textile

printing

Training and Technical/Application Support

will be major catalysts for growth

Business’s need to re-think marketing and branding

strategies.

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Digitally Printed Home Textiles - A India Perspective

Technology

india bed linen

integrated textile setup

home textile snapshot

home textile manufacturer

printed home textiles

leading home textile

snapshot home textiles

home textiles dont