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INFORMATION IS VALUABLE IF WE USE IT.
UNLEASH THE DIGITAL POTENTIAL
WE ALL ARE
CONNECTED
LAST GENERATION
THINK
Radar
Media
Talk
Events
Meetings
Consulting
Developers
How To?
+6000
400 0000
+3000
+500
+10000
Market Insight
Understanding Solve
Create
COMMUNITY BASED BUSINESS MODEL TO LEARN, SHARE, CREATE AND DELIVER SOLUTIONS
Annual Themes: 1. Marketing 2. Social Business 3. Leadership 4. Innovation 5. Media 6. E-‐‑commerce
Radar
Media
Talk
Events
Meetings
Consulting
Developers
How To?
COMMUNITY BASED BUSINESS MODEL TO LEARN, SHARE, CREATE AND DELIVER SOLUTIONS
IOT
Social
Robotics
Sharing
Sensors
XYZ
….
What’s NEXT?
LISTEN & SHARE Digitalist follows , curates and shares content From over 6,000 Digital Experts, Consultants, Agencies & Media #Digitalist !!!
LEARN, PUBLISH & CONNECT
Digitalistnetwork.com We publish and share and deliver daily expert articles, discussions, interviews, videos and jobs. Our mission is to show how to capitalize Digital transformation. We connect ideas, people and companies to create more and be:er business.
DELIVER&CONNECT Digitalist Forums, pop-‐‑ups and meetings Connect people with colleques, experts and visionaries to share the latest on digitalization. We focus on six themes: Marketing, Social Business, Leadership, Innovation, Media & E-‐‑Commerce. In 2015, over 4,000 experts participate in our events in Helsinki, Lahti, Tampere & Oulu
CREATE Digitalist Creative delivers digital solutions through its growing business partner network. ”We help companies find right people, expertise, tools and solutions. ”
DEVELOP Over 1,000 experts follow, discuss and share ideas for acton in our FB & LI groups. Anyone can share, publish, participate or deliver ideas through Digitalist Network. Together we are Digitalist.
Pop-‐‑upit Forumit
Media
Digitalist Creative
Pop-‐‑upit Forumit
Media
SUMMARY 1. Get the data! 2. Start leading with information 3. Create media/community 4. Serve customers online 5. Create ecosystem
Flourish through networks and networking!
#DIGITALIST
DIGITALIZATION IS THE BIGGEST POWER SHIFT FROM COMPANIES TO CUSTOMERS IN OUR ERA
• Consumer Behavior • Global competition • Internationalization • Indirect competition • New services, new business models
= Business Culture Disruption
WHAT CHANGES?
Consumers are in charge!
DIGITAL CONSUMER IS HERE TODAY.
IT’S ALL ABOUT PERSON2PERSON AGAIN.
INFORMATION IS EVERYWHERE, EVERYTHING BECOMES SMART!
MORE AND BETTER OPPORTUNITIES, HIGHER COMPETITION
ENDLESS BUSINESS OPPORTUNITIES! • Customer-centric service experience • Digital business services • Digital business models?
HOW TO COMBINE STRENGHTS TO CREATE HYBRID BUSINESS MODELS AND SERVICES?
27
SUCCESS RECIPE • Dialogue • Omnichannel • Experience • Brands
Social
Mobile
Analytical
Cloud SMAC
SOCIAL MEDIA BECOMES PEOPLE’S INTERNET
WHO USE IT? • Media • Politics • Sig:s • Brands
= POWER
MODERN MEDIA SPACE
32
YOUR MISSION:
GET THE DATA
DATA IS THE NEW OIL
DATA IS THE NEW OIL • Stand out for people to find you! • Tell where you’re heading • Sell valuable relationship instead of solution • Take care of everyone in your ecosystem • Share your ideas, wishes and future online!
BUSINESS DEVELOPMENT – SHARE YOUR VISION
SOCIAL SALES SELL WHERE EVER YOUR CUSTOMERS ARE.
MARKETING AS A SERVICE Help Designers! Teach Clients Educate markets Sharingiscaring!
CUSTOMER CARE - EMPOWER CUSTOMERS
Skills
Tools
Under-‐‑ standing
Customer Experience
SOCIAL BUSINESS IDEOLOGY
Skills
Tools
Under-‐‑ standing
Customer Experience
SOCIAL BUSINESS IDEOLOGY
CUSTOMER EXPERIENCE
SOCIAL BRAND
SOCIAL BUSINESS STRATEGY
SOCIAL BRAND SOCIAL BUSINESS STRATEGY THIS IS WHERE THE MAGIC HAPPENS
CUSTOMER EXPERIENCE
PLATFORMS TECHNOLOGY
SOCIAL BUSINESS MODELS
New Business models New Services New operational models
HOW TO OPERATE DIGITAL CUSTOMER EXPERIENCE?
45
Organization
Process
Tools
Channels
Content
DATA
TIME TO ACT NOW.
UNLEASH YOUR DIGITAL POTENTIAL 1. Get the data - start dialoque 2. Capitalize own media 3. Engage customers 4. Analyze everything 5. Cloud is the next big thing!
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